Get the Most from Your Latex Printer

If you’re considering working with HP Latex print technology — or if you’ve purchased a latex printer that you’d like to get more use out of — you’ve clicked on the right blog. Let’s take a look at how HP Latex technology can help you improve production times, save money on consumables and offer more products to your customers.

Save Money: While your initial investment on equipment may be higher than other print technologies, the cost of consumables such as ink and media are quite a bit lower. In fact, latex ink costs are nearly half the price of aqueous inks. Media, such as banner material, can cost 10-30% less than aqueous versions, depending on the material. Those overall, long-term savings are significant.

Improve Workflow: When an HP Latex printer is installed in your facility, a tech will spend time with your team providing operation instruction, so the learning curve is quick and easy. Once in production, since latex inks don’t need to be coated, you’ll save the time and expense that come into play with coating canvas, for instance. With latex, there’s no need to add a protective coating, so just select a roll of gloss canvas, print, stretch and go — all within the same day! Plus, the durable latex inks are fade- and scratch-resistant and can last up to five years without a protective coating or laminate.

Offer More Solutions: This may be the biggest opportunity for print service providers. With latex, you can expand your offerings into all the major digital print market segments, including fine art and photo reproduction, canvas wraps, indoor and outdoor signage, trade show graphics, adhesive vinyls for a multitude of applications, and the exploding specialty décor market. More and more materials are currently being manufactured for latex production, including fabrics and wallcoverings.

The Latex Difference: When using HP Latex-certified materials, you are ensured that not only will you get accurate, consistent results, but in many cases you’ll be able to offer your customers products that have been verified for environmental and human health safety, which you cannot achieve with solvent technology, for instance. Often, hospitals, hotels, schools and corporations look for these verifications and certificates to help them achieve LEED certification for their buildings. You can make a big difference in helping them reach this goal!

Last year, HP introduced its Latex Print & Cut bundle, pairing latex printers and top-of-the-line cutters. Check out the video below to learn about the applications you can produce, like stickers, decals or vehicle graphics, and how they stack up to the competition.

To discover all the HP Latex printer options, please visit LexJet.com and call a LexJet print specialist at 800-453-9538 today.

Variety Is the Key for Photo Finishing Options

If you’re celebrating National Photo Month along with us, now’s a good time to consider all the options you have to offer a variety of photo finishes to your customers, such as canvas wraps, photo panels, self-adhesives and face-mounted acrylics, just to name a few.

Canvas Wraps. “When we talk with a photographer, we let him know more of what he can offer to his customers — more than what the customer is asking for,” says Aaron Friedman, owner and CEO of Signarama in Santa Rosa, Calif. “It’s an added value that means more money for the photographer, and his customers get the photos they want, ready to hang on the wall.”

Assembled GOframe stretcher system

At his busy shop, Friedman recently added the GOframe stretcher bar system to his canvas wrap production. Being located in wine country, a lot of his customers are looking for wine-related décor canvas wraps, like the one pictured above.

“The GOframe has done very well for us,” says Friedman, whose team used to hand-stretch all their canvas. “It’s way easier, faster, more efficient and requires less labor.”

Using an HP Latex 300 series printer, Friedman’s shop can print up to 60-inch canvases and meet his photographer customers’ demands for great photo quality, bright color and a consistent wrapped finish with clean edges. “They come in and ask for museum quality final product, and this canvas gets pretty close,” Friedman says. “Plus, it’s half the cost of an archival canvas.”

To discover more canvas options, download The Colorful World of Canvas.

Photo Panels. As an alternate to canvas wraps, LexJet also offers LexJet Sunset Professional Photo Panels that provide a quick and easy way to finish a photo that’s ready to hang. Simply print onto a photo paper, such as LexJet Sunset Photo Canvas Paper 230g, and remove the adhesive on the face of the photo panel and press the photo in place.

With black-trimmed edges and pre-drilled holes in the back of the panel, they’re ready to hang with a clean, modern look. To see how easy they are to assemble, watch this video.

New York Film Academy photography student portraits

Print-N-Stick. For a larger-than-life option, LexJet Print-N-Stick Fabric delivers photo-quality images that can be blown up for giant portraits, like those created by students from New York Film Academy, or even entire wall murals. As a less expensive and less cumbersome way to display their end-of-term work, the students printed their final portraits on Print-N-Stick, peeled off the liner and stuck them on the wall.

“The profile was great, and the color was really true, so that’s what we completely switched over to,” says David Mager, chair of the Photography Department.

LexJet Print-N-Stick Fabric is a super-versatile product that can be applied to walls, windows, metal and even floors. It’s smooth finish and high quality inkjet coating delivers the richest colors compared to other self-adhesive, printable fabrics in the market.

Sunset Photo Metallic Paper face-mounted to one-inch acrylic

Face-mounted to Acrylic. Another eye-catching photo finishing option is face-mounting to acrylic, which the creative pros at Bumblejax have perfected. After printing the photo on LexJet Sunset Photo Metallic Paper, Bumblejax adheres it to the acrylic using LexJet CrystalClear Permanent Adhesive.

“We really see an incredible ‘pop’ from the Sunset Metallic Paper when it is face-mounted to acrylic, especially in a gallery setting with proper lighting,” says Bumblejax’s Corey Dwinnell.

Read more about Bumblejax’s success here.

Join Us for the Latest Printer Technology Webinars

In the coming weeks, LexJet is hosting three printer technology webinars to help you discover which machines are best for you, your business and future growth. When attending a webinar, you’ll receive information on exclusive savings on the featured printers. Check out the upcoming offerings and sign up now — space is limited!

Canon PRO-6000S
Canon PRO-6000S

Canon PRO: Presenter and master photographer Pete Wright will lead a webinar on Tuesday, April 11, 11 a.m. EST, to discuss the latest advancements for Canon’s PRO-Series printers and software. These printers are ideal for businesses that place the highest value on image quality and ease of use, specifically for photo prints, posters, canvas and a variety of other applications. SIGN UP for the Canon webinar now.

HP Latex 365
HP Latex 365

HP Latex: This live webinar is hosted by John Stevens of HP’s Business and Channel Development. John will discuss how latex technology has evolved over time, and how HP leads the market with its 300 and 500 series of latex printers that help printers offer a greater array of applications for their customers. Join us Wednesday, April 12 at 11 a.m. EST. CLAIM YOUR SPOT for the HP Latex webinar today.

Epson SureColor S80600
Epson SureColor S80600

Epson SureColor: Solvent printing has been re-imagined by the engineers at Epson who have created the fastest solvent printers on the market with the best image reproduction. Join Epson’s expert Matt McCausland on Thursday, April 13 at 2 p.m. EST as he discusses state-of-the-art printer technology as well as next-generation solvent inks, automated maintenance and Epson’s rewards program. REGISTER for the Epson SureColor webinar while space is still available.

February Printer Deals & Rebates You’ll Really Love

It’s the month of love, and that definitely means we’ve got some printer deals that you’ll fall for. Check out all of the deals, instant and mail-in rebates from Canon, Epson and HP. The special prices and rebates listed below are valid through Feb. 29, 2016, unless otherwise noted.

HP CITU, LOI Savings and Instant Rebates:

t200HP DesignJet Cash-In & Trade Up Winter 2016: When you upgrade your eligible trade-in, large-format product, you can get up to $3,000 cash back when you purchase or lease a qualifying new HP DesignJet T2530 36-inch PostScript Multifunction Printer or HP DesignJet T7200 42-inch Production Printer and the HP DesignJet PostScript/PDF Kit or HP DesignJet Roll Upgrade Kit. You’ll receive higher trade-in value if you provide the serial number and return the formatter or motherboard of the eligible trade-in, large-format printer or control panel of the eligible trade-in copier.

Tech Talk: HP Latex Mobile App Review

You’ve probably heard the saying “there’s an app for that.” With just a quick download from the app store onto your smartphone, nearly any need can be fulfilled.

HP Latex Mobile app ink level details.
HP Latex Mobile app ink level details.

Enter: The HP Latex Mobile App, geared to streamline print production. We asked Michael Clementi, head of the LexJet Experience Center, to download and review the app so we could learn exactly how it works, and if it really does simplify the printing process.

Q: What’s the purpose of the HP Latex Mobile App? Who are the primary users?

A: The purpose is to be able to monitor your HP Latex printer from anywhere on the planet (that has cell coverage, of course). The primary users should be anyone who owns a Latex 300 series printer. Setting it up on your phone takes very little effort, and you’ll be glad you did!

Q: Which printers are the app compatible with?

A: All Latex 300 Series Printers (310, 330, 360, 370) – please link each of these and tag, too.

HP’s Latest: An Entry-Level Latex Printer

110

Venturing into a new business can be daunting and expensive. But if you’re looking at latex technology to start a printing operation — or to expand your existing business — HP has introduced the new HP Latex 110 printer that’s ideal for getting started.

The Latex 110 is a 54-inch printer at a budget-friendly price point and easy-to-use, intuitive functionality. It’s a great jumping-off point for operations that are looking at printing 1,500 square feet or less per month.

110 close-up inkWith the Latex 110, you’ll enjoy the flexibility that latex offers: prints with outdoor durability, same-day delivery with no drying time, scratch-resistance, user-replaceable ink cartridges, front-loading capabilities and auto-maintenance.

Printing to latex-compatible media also gives you a wide variety of application possibilities. Check out our Latex Application page to see the various options from indoor decor to banners to window graphics.

Since you’re using latex inks instead of solvent inks, you won’t need to worry about odors or require special ventilation for your printing operation. Plus, you’ll get access to HP’s online tools and printing software assistance, and since no specialized training is required, novice users won’t slow down production.

Ready to get started? Call a LexJet print specialist at 800-453-9538.