As owner of Florida print provider digitalMomentum, Marc Sitkin had successfully negotiated the changes wrought by digital technology in the ‘90s and built a successful wide-format shop that thrived in the 21st century. With roots in a 1980s Hartford, CT photo lab, Sitkin evolved the wide-format part of the business into digitalMomentum in 1999. In 2001 he moved it to South Florida. digitalMomentum grew to become a major producer of trade-show graphics, POP displays, giclée prints, and vehicle graphics.
However in 2010, with the Florida economy in a challenging state and his Mimaki printer on its last legs, Sitkin was looking for a game changing print technology to provide a competitive edge in tough times. After researching HP’s new Designjet L25500 latex printer and seeing it at the ISA Sign Expo, Sitkin felt confident enough to make the move. Now, with several months under his belt, he credits the new printer for improving his production efficiency and jump starting the company’s competitive edge. In many cases, the new printer has provided the means for attracting new business that would not have been possible without it.