In the video above, Berea Printing’s production manager, Phil Crawford is “returning the favor,” something he does on a regular basis through his YouTube channel, The Promo Video.
“I’ve done several product reviews; it helps with our YouTube rankings and they’re informative. I spend a lot of time looking on YouTube looking for products and services. YouTube is a great resource. This is a way to give back and help someone else figure out something. It’s a way of returning the favor,” says Crawford.
Berea Printing, based in Berea, Ohio, just south of Cleveland, has been in business since 1967. Crawford joined the company in 1997 and has seen it transition from analog offset to a fully digital shop, both on the commercial side with three Konica 8000s, and the wide format side with the HP Latex 25500 Printer.
In addition to traditional commercial printing applications like catalogs and brochures, the company specializes in specialty printing for marketing and promotions. Wide format printing is an integral part of that specialty mix.
“We create a lot of marketing products. Wide format printing has come in handy for us to create specialty items and interesting products because our customers want something unique and eye-catching,” says Crawford. “Our dominant wide-format product is LexJet Simple Adhesive Vinyl SUV, which we use as a poster material on foam board. It’s the most consistent vinyl we’ve tried… hands-down.”
Regarding this review of Sunset Production Gloss Canvas SUV, Crawford says: “We’ve tried a lot of canvas materials, and the canvas Erin Krcmar [Crawford’s LexJet rep] sent me was clearly the best material. Most of the canvas material we’ve tried, if you rubbed it or looked at it wrong, the ink would fall off of it, and when you stapled the canvas, it would tear, which was a big problem. This stuff is great, and it’s inexpensive.”