A Pot of Point of Sale Gold

Point of sale window display

What’s the point of point-of-sale advertising? As the term “point-of-sale” implies, it’s to drive more sales. In the beer market, there are a number of ways to do that, whether it’s focusing on pricing, special promotions or branding.

For Tennyson Lacasio, print shop manager for Colonial Wholesale Beverage in North Dartmouth, Mass., it’s all about driving sales with displays that make potential customers stop, look, think and buy.

The project pictured here for Landry’s Liquors did exactly that as part of last year’s St. Patrick’s Day promotion for beers brewed by Diageo: Guinness Draught, Guinness Extra Stout and Smithwick’s Ale.

“Those three front windows face the main road, so you can’t help but notice the display. There were people stopping by just to look at the sign, which brought Landry’s more business for those brands,” says Lacasio. “They kept the display up through July 4 because it was getting so much attention and the owner said the sales of those brands went up. It was definitely an impact display and high-quality advertising for the store itself.”

The display was created in three panels for each of the front windows, printed on LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene, applied to Coroplast and laminated with LexJet 3 Mil Matte UV Standard Low Melt laminate.

“We didn’t have to wrap the laminate around the edges of the Coroplast since the panels are placed inside the window and there’s no danger of moisture getting in between the laminate and the print. The matte is popular because it cuts down on the glare so you don’t lose the image from different perspectives,” explains Lacasio.

Lacasio adds that this is one of the most intricate designs he’s created, especially when it came to finding and working with all the different varieties of leprechauns from which to choose.

“I found that there were two basic types of leprechauns: cartoon and scary. We obviously went with the cartoon style. From there, I had to find those that matched from a compositional style and then properly crop and size them so they fit with the overall design,” explains Lacasio.

Get a Free iPad Mini and Don’t Pay until Jan. 31

Buy a printer and get a free iPad MiniA sweet deal just got sweeter as LexJet is giving away an iPad Mini with every purchase of a 42″ or wider printer and/or laminator plus $500 of qualifying LexJet media (inkjet-printable media, laminates, adhesives and backers) for the next 30 days or while supplies last. The sweetener is the fact that when you take advantage of this promo you don’t have to pay for anything until Jan. 31, so there’s a good chance you can pay it off before you pay for it.

“When we saw the LexJet promotion that was going on, especially with the rebate from Canon, it was so inexpensive that you could almost not afford not to buy a new printer. And, who wouldn’t like to have an iPad Mini?” says Douglas Spurlock, owner of StudioWest in Anthem, Ariz.

Go to lexjet.com/FreeiPadMini to see how much time you have left to take advantage of this special promotion for a free iPad Mini. Then, contact a LexJet customer specialist by phone at 800-453-9538 to cash in on this offer (the promotion can only be redeemed by calling in for it and is not available online).

“I thought the pricing was great and the iPad Mini was icing on the cake. We’re getting up and running on the Canon iPF8300S we got through the promotion and everything is looking great so far. We installed it ourselves and it took only about an hour with all the how-to installation videos LexJet has posted on its YouTube site,” say Donald Stocks, owner of a PIP Printing location in Greenville, N.C.

Printing fine art with an inkjet printer
Douglas Spurlock, owner of Studio West in Anthem, Ariz., put his new Canon iPF8400 to use printing Alexei's Pride, a limited edition by Russian artist Alexei Butirskiy.

Qualifying printers at LexJet include, but are not limited to: Canon’s iPF8400S 44-inch printer and iPF9400S 60-inch production printer; Epson’s SureColor S30670 low-solvent production printer and Stylus Pro 11880 64-inch photo printer, and; HP’s L26500 61-inch and L28500 104-inch production latex printers, Z3200 44-inch photo printer and Z6200 42-inch and 60-inch photo printers.

Qualifying laminators at LexJet include, but are not limited to:  GBC’s 2080WFt 79-inch cold, hot laminator, Seal’s 44 Ultra Plus 44-inch cold, hot laminator, Daige’s Solo 55-inch cold laminator, and D&K’s Expression 42 Plus cold, hot laminator. For all the qualifying brands, equipment and media/laminates, go to lexjet.com/FreeiPadMini.

As an added bonus, all printer and laminator purchases come with free shipping and a $9.99 flat rate on all other orders from LexJet’s nationwide network of distribution centers. Plus, you’ll get free and unlimited product and technical phone support from your customer specialist.

With additional bundled offers from LexJet, Section 179 tax incentives from the Federal government, and end-of-year rebates and specials from our printer manufacturer partners – Canon, Epson and HP – this iPad Mini Giveaway Countdown offer is the perfect head start into the Holiday season.

For more information and to take advantage of this offer, contact a LexJet customer specialist at 800-453-9538.