An Inkjet Wrap with Dimension that Hides and Promotes

Down One Bourbon Louisville Graphics by Spectra Imaging

Spectra Imaging, Louisville, Ky., is always on the lookout for a challenge. As owner Brian Rogers puts it: “Those are the projects we love to get; the ones that make you think and find new and different ways to make it successful.”

In the case pictured here, the challenge was turning an eyesore into something both pleasing and promotional for a restaurant/bar called Down One Bourbon Bar. Located at the ground floor of an upscale hotel in Louisville, the covered outdoor seating area had an industrial feel with a yellow generator dominating the scene.

Down One Bourbon asked Spectra Imaging to transform the space into something unique and inviting. Working from a file supplied by Down One Bourbon’s ad agency, Spectra Imaging wrapped the generator with LexJet Simple Adhesive Vinyl SUV – Gloss (5 Mil) and laminated it with D&K 6 Mil UV Textured Vinyl PSA from LexJet.

Spectra Imaging Generator Wrap for Down One BourbonIt was a fairly time-consuming process as Spectra Imaging had to ensure the integrity of the generator, meticulously cutting around and wrapping the access door, panels and louvers.

The coup de grace on the project was the illusion of bourbon flowing out of the top barrel and splashing down on the bench. Spectra Imaging routed the flow of bourbon out of 1/4″ acrylic and applied LexJet 9 Mil Opaque Display Film to the back of it with LexJet GraphicMount Clear Adhesive. And since it’s located in the “zone of destruction” it was further backed with the textured laminate.

The individual drops that fly off the splash were included in the main graphic panel since those pieces were too small to route out individually.  “We drilled three small holes, put spacers behind it and screwed those into the generator offset about 1 3/4” so it gives the illusion that it’s away from the graphics and coming out of the barrel,” adds Rogers.

Save 20 Percent on the New LexJet Print-N-Stick Fabric™

Jonathan Gomez, Point of Sale Creation & Distribution Manager for Chattanooga Coca-Cola Bottling Company, says LexJet Print-N-Stick Fabric has been an ideal inkjet material for point-of-sale printing; it's easy to print and install and reproduces those crucial corporate colors brilliantly.
Jonathan Gomez, Point of Sale Creation & Distribution Manager for Chattanooga Coca-Cola Bottling Company, says LexJet Print-N-Stick Fabric has been an ideal inkjet material for point-of-sale printing; it’s easy to print and install and reproduces those crucial corporate colors brilliantly.

From now until July 31 save 20 percent on your first order of LexJet’s new Print-N-Stick Fabric™ inkjet media for aqueous printers.

The new product combines the quality imaging surface of Water-Resistant Satin Cloth with an adhesive that makes it easy to apply, reposition, remove and re-use graphics without leaving any residue behind.

Print-N-Stick Fabric was designed to make it easy in production as well: it won’t rip, wrinkle or stretch during production or installation and can be cut into shapes without fraying or tearing.

The adhesive backed fabric provides rich, sharp images with a brilliant 110⁰ white point for printing all kinds of applications, including wall murals and cut-outs, decals, window graphics, signage and more.

For more information, and to take advantage of this offer before it ends on July 31, contact a LexJet customer specialist at 800-453-9538.

Are You Ready for Some Football? Tackling a Locker Room Makeover with Carpet Graphics

Producing carpet graphics for a schoolFootball is king in Arkansas, especially Fayetteville, home of Northwest Arkansas Sign Shop and nationally renowned high school and college programs. Local high school Shiloh Christian has fielded an Arkansas state champion football team seven times since 1998.

It’s a legacy that demands recognition, and what better place to recognize the team’s place in history than its locker room and football facility. That’s where Northwest Arkansas Sign Shop brought its expertise in wrapping just about everything in sight into play.

Producing and printing window graphicsThe sign shop’s owner, Steve Holden, says the project called for everything from locker wraps, graphics inside each locker, locker name tags, perforated window graphics, wall wraps and action photo reproductions writ super-large. The “crown jewel,” as Holden calls it, is the 10′ x 10′ logo that sits on the carpet in the middle of the locker room.

Holden consulted with his LexJet customer specialist, Josh Abel, who recommended LexJet Simple CarpetAd topped with LexJet Floor Velvet Laminate (5 Mil) for the project. Holden ordered the product, printed it with the shop’s Mimaki JV3, contour cut the graphic into a circle with a Mimaki plotter and applied it to the low-pile carpet in two halves.

Wrapping lockers with inkjet printsInstallation was a breeze, says Holden. It was a simple matter of staking out where the graphic would be placed, applying one half first, and then lining up the second half to the first.

Since the installation a few weeks ago, Holden says they asked players to purposely walk over the graphic in their cleats. “It held up perfectly,” he says. “It was a large project and the carpet graphics topped it off nicely.”

If you have a similar project on tap, or see the potential for future projects where this application would be appropriate, here are some basic installation, maintenance and removal instructions for LexJet’s Simple CarpetAd Advertising System:

LexJet’s CarpetAd Advertising System has been developed to allow temporary application of graphics to indoor carpeted floors. The pressure sensitive system offers the ease of peel and stick application as well as protection of the graphic for up to 180 days from normal wear and tear. The system is designed for application on indoor low-pile, commercial-grade carpets with a tight weave and a short loop.

LexJet’s CarpetAd system is the combination of LexJet’s CarpetAd base printing film and approved scuff resistant laminate. Approved pressure sensitive laminates include: LexJet Performance Textured Polypropylene Laminate (5 Mil) and LexJet Floor Velvet Laminate (5 Mil).

Surface Preparation

  • The carpet should be thoroughly vacuumed. It should be free of lint and debris prior to installation. If carpets were shampooed or steam cleaned, ensure the carpet is completely dry prior to installation.

Carpet Surface

  • CarpetAd is designed for indoor low-pile, commercial-grade carpets with a tight weave and a short loop. Due to the variability of carpet fibers, weaves and textures, it is necessary for the CarpetAd decal to be thoroughly tested before installing the promotional application. New carpet may have been treated with a “Scotch Guard” product. This may result in poor CarpetAd bond. Clean the carpet using the manufactures recommended procedure before application of CarpetAd.

Graphic Installation

1. Remove a few inches of the liner from the graphic and position onto the floor. Squeegee the front of the graphic starting at the top edge. Remove the liner gradually as you squeegee the graphic to the floor working from the center out using firm, even pressure to avoid trapping air. Overlap all strokes keeping the edges from contact until firmly pressed with the squeegee. Re-burnish all edges to ensure good adhesion.

2. To avoid edge lifting, the graphic should have corners that are rounded to the largest possible radius.


Do not clean or vacuum for at least 24 hours after application to allow for proper adhesion to the carpet. CarpetAd decals can be cleaned using mild soap and water on a sponge to the graphic area. Excessive moisture or saturating with carpet cleaning solutions can cause premature lifting of the decal from the carpet.

If a CarpetAd decal edge lifts up from the carpet for any reason, the decal must be removed and replaced to prevent a tripping hazard.


1. To remove the CarpetAd decal start at one edge. Once the edge is loose from the carpet, pull back on the decal using a smooth consistent force.

2. Upon removal of the graphic, it is normal for a shadow to appear. This is because the area under the graphic is cleaner than the surrounding carpet. Simply clean the entire carpeted area to remove the shadow.