Customize the Holidays with Canvas, Wrapping Paper & More

Consumers have grown quite savvy when it comes to the art of gift-giving. There was a time when it was “the thought that counts,” which often led to frantic last-minute shopping trips for generic, boring trinkets. With the advent of digitally printable media like LexJet Sunset by Fredrix Matte Canvas or EnduraFab Stretch, customization has become one of the easiest ways to give meaningful gifts that express individuality and creativity.

Print service providers can help customers take ideas and turn them into personal, heartfelt pieces, creating a one-of-a-kind gift that will likely stay in the family for generations.

With such a thoughtful gift, why let the customer wrap it in store-bought wrapping paper? Take them on a fully customized journey: from the heart on the inside to the art on the outside.

HP Satin Wrapping Paper provides a completely unique gift-giving experience for your customers by adding text and images to the sturdy, satin-finished paper. Imagine wrapping a Christmas gift with paper that shows the kids’ evolution of Santa pictures through the years, or the fun and quirky dating history of a couple who will be celebrating their first holiday season as newlyweds.

Christmas and Hanukkah are right around the corner, with Valentine’s Day shortly thereafter, all of which means customized requests are sure to begin soon, if they haven’t already. Don’t miss out on the opportunity to make your customer the family hero by partnering the ultimate customized wrapping paper with the ultimate customized gift.

This versatile FSC®-certified paper is not only the perfect add-on for customized holiday orders, but it is also ideal for year-round POP and poster printing because it drys quickly – which reduces smudging – and stays intact when handling.

HP Satin Wrapping Paper comes in 500-foot rolls that can be used with HP Latex, PageWide and Z-series production printers, and 30-in x 150-foot rolls, that can be used on smaller aqueous printers.

Another fun customization idea comes from Kathy Ogg of Re-Image Printing. This room looks like a warm and cozy scene, but you won’t find many fireplaces in Ogg’s Florida town. Instead, she used LexJet Print-N-Stick Fabric to print the holly-jolly wall mural, pictured at left. “The only things actually 3-dimensional on this wall are the K, M and J stockings,” she says.

Print-N-Stick is available in aqueous and solvent-compatible versions, and is a fast and easy solution that goes up easily and comes down without leaving any residue behind.

“Print-N-Stick is the most fun material I’ve ever printed to, and I love how versatile it is,” Ogg says. “It’s truly removable without peeling paint or damaging wall behind it. It breaths better to adhere to textured walls.”

If you have any questions about customized printing, call your LexJet sales representative at 800-453-9538 or visit us at LexJet.com.

Customization in Wide-Format Printing: It’s Getting Personal(ized)

One of the earliest benefits of digital inkjet printing was the ability to create one-off, customized prints. Over the past two decades, that’s been a major selling point for printers offering banners, POP signage and trade show graphics, and it shows no signs of slowing down.

In fact, the digital print industry is branching out into many more market segments, thanks to improved print technology as well as new, innovative media and substrates, such as the personalized wallcovering printed with quotes, pictured above.

These new ideas and products, of course, are in response to increasing demands from graphic designers, brand owners, interior designers and consumers themselves who have seen customization in action with everything from canvas printed on demand to the mass-customization project: Share a Coke. Digital print technology allows print service providers to deliver smaller runs faster and with higher-quality results.

In the décor market, “there are more companies developing brands, which is increasing the competition and simultaneously creating a need for customization,” Rachel Nunziata writes in Big Picture magazine. “Product companies and manufacturers are also adopting in-house digital print – or outsourcing to print providers. This allows for product modifications of color or scale and smaller curated collections.”

This has been embraced in the label and packaging arena, as well, with digital printing giving smaller brands the chance to stand out. “The ability to customize packaging allows independent brands entree into the big leagues,” says Ralph Giammarco, VP of S-One Labels & Packaging in BXP magazine. “They can use personalization, tactile substrates and metallic finishes, do promotions around sporting events or holidays and enjoy super-fast turnaround.”

Check out some of the newest products now available that can help you delve further into customized wide-format printing:

Wrapping paper: Have your customers asked you to print photos for an upcoming wedding or birthday? Imagine using those pictures to customize wrapping paper, allowing them to personalize the gift-giving experience. If you have a latex printer or DesignJet production printer (Z6200 or newer), you could increase profitability by adding HP Satin Wrapping Paper to your product offering and help your customers make a splash at their next gift.

Wallcovering: For years, homeowners have spent countless hours in the wallpaper and paint departments at home improvement stores. With the ability to create custom wall coverings for your clients, you will help save them time and money as well as give them a way to design unique and personal bedrooms, boardrooms or commercial spaces. If you have either a latex or solvent printer, you can create custom wall murals with an array of options: the various textures of Vescom, HP PVC-free Wall Paper, which is certified for use in schools and hospitals when printed with the HP latex printers, and finally, the subtle textured options of Avery Dennison MPI 2600 Wall Film.

Art and décor: While printing images on photo papers is what initially put digital printing on the map, it’s time PSPs help customers understand all the options available for personalized art and décor. Canvas prints help your clients turn a great photo into a beautiful work of art. There are a variety of canvas products available for all printer technologies, including LexJet Sunset Select Matte Canvas for aqueous or LexJet Sunset by Fredrix Satin Canvas SUV for latex and solvent. If you have a dye-sub printer, ChromaLuxe Aluminum Photo Panels create stunning wall décor that will surely be a great conversation starter for homeowners and business owners, alike.

These are only a handful of options that are available to you to help you expand your product offering and keep your customers happy and always coming back to see what new and exciting things you can print for them.

If you have questions about any of these products or would like additional ideas on customization opportunities, visit LexJet.com or contact one of our sales specialists at 800-453-9538.

Customizable Wrapping Paper Available at LexJet

While there are endless reasons for gift giving, there are certainly not endless options for wrapping paper. That is, until now. With HP Satin Wrapping Paper, what’s in the box isn’t the only thing special about the gift: your clients can create their own wrapping paper, for any occasion.

Everyone knows that Christmas and birthday wrapping papers are easy to find, but what about when someone wants to celebrate “National Love Your Pet Day” or “National Donut Day”? Every day has a holiday and every holiday should have a gift wrap. Even “National Recycling Day” can be celebrated with this recyclable, FSC®-certified satin paper.

LexJet sales specialist, Ramiro Torrez, said his clients are having fun promoting the Satin Wrapping Paper. “One of my customers wrapped empty boxes and put them on display to show off image quality and generate interest in the product,” said Torrez.

This paper is not only sturdy enough to stand up to the rigors of gift wrapping, it is also versatile enough for temporary posters and signage. For those Print Service Providers who have HP Latex machines and Z-series production printers, this product can be used on either printer. It is also perfect for anyone using PageWide XL printers.

If you have any questions about HP Satin Wrapping Paper (3-in core, 500-ft rolls), please visit LexJet.com or call one of Santa’s Helpers at 800-453-9538.