LexJet was thrilled to partner with HP at our first on-site HP Graphics Solutions Academy live event and webinar, featuring the latest in HP DesignJet and Latex technology.

Live event attendees and online webinar viewers heard from John Stevens of HP’s Business & Channel Development, Frank DeMartino of HP’s Large Format Design Organization, and Michael Clementi of LexJet’s Experience Center.

During the event, Stevens gave a robust overview of HP Latex’s development, increasing market demand, and technological advances.

“Latex is like water-based printers on steroids,” Stevens said, explaining that latex printers are part aqueous and part latex. “The third generation of HP‘s latex printers was a quantum leap in technology.”

The popularity of HP’s latex printers shows in the numbers: The company has sold 25,000 of them in the past five years, Stevens said.

The latest generation of latex printers includes the HP Latex 110, an entry-level base model, the HP Latex 310, which is bigger than the 110, has a more robust RIP system and a 4-inch touch screen display. The HP Latex 330 differs only from the 310 in that it is larger: 64-inches.

The HP Latex 360 has an 8-inch touch screen display, an optical media advanced sensor that eliminates banding, plus it’s faster and has a built-in spectrophetometer for color management. The latest in the line is the HP Latex 370, which has the same features as the 360 with larger ink cartridges.

“If you come from the aqueous printing world, latex is the best of both worlds,” Stevens says. “You get the benefits of aqueous printing with outdoor application.” Solvent print users would benefit from latex’s speed, anti-scratch prints, and environmentally friendly production.

Below is a gallery of images from our onsite event. Keep an eye on our blog to learn about future educational events.