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Posted on by Shellie Terry Posted in Case Studies & Profiles
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Seattle Exhibit Highlights Modern Print and Digital Artwork

For an artist like Stephen Rock, the Contemporary Printmakers show at the Seattle Art Museum Gallery exemplifies not only how artists are blending their genres, but also the media they combine to achieve their finished work and the many processes they could use to get there.

The Complexity of Data by Stephen Rock
The Complexity of Data by Stephen Rock

Many of today’s artists, he says, embrace the digital work within the computer as well as traditional processes. “It’s a really good time to be talking about digital output; we’re all using material and devices that are pushing contemporary artist voices into new possibilities,” he says. “You’re not just a photographer any more. You’re not just a painter anymore. So few people are sticking with one title.”

Rock, himself, blends digital work with painting and drawing as well as sculpting. His recent work that was featured in the SAM Gallery blends pigmented prints on watercolor or rag paper and collage elements. His paper of choice: LexJet’s Sunset Matte Rag.

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Whole Foods Takes a Fresh Approach on In-Store Signage
Posted on by Shellie Terry Posted in Case Studies & Profiles
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Whole Foods Takes a Fresh Approach on In-Store Signage

If you’re in the printing business, you likely go into a store like Whole Foods and notice the signage right away. Posters and banners and point-of-sale displays jump out at you for their crisp colors, clean design and effective placement.

Plotter_BannerFor Whole Foods’ South Region, that’s managed and designed by a four-person Metro Artist Team, the first of its kind for the company.

“We’re responsible for eight stores in Atlanta and two other south region stores, and we support the rest of the south region,” says Justin Kendall. “We handle a lot of the graphic design and the printing of banners, posters and additional marketing collateral. The stores change very frequently, so there’s constantly a stream of printing going on.”

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Posted on by Regan Dickinson Posted in Tips & Tricks
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Videos: Handy Tools for HP Latex and Designjet Printers

HP Latex and Designjet Accounting FeatureThe Embedded Web Server is a tool provided by HP that provides a lot of great information about your HP Latex or Designjet printer. Among many things, basic items like ink levels and printhead status can be found here. However, there are also some advanced features that you might want to take advantage of.

Whether you are running the HP Latex or Designjet printer, the Accounting Feature contains a lot of great information about your print history (the first video embedded below). This tool can help by tracking your costs from previous jobs. Additionally, you can use your historical print data to help bid out future jobs.

If you are using an HP Designjet PostScript printer , you can submit a job to the printer right from the Embedded Web Server (the second video embedded below). The Submit Job feature allows you to print a file, as is, without ever opening it in a printing or imaging software. Best of all, no specialized training is required. If you have any questions about these features, HP Latex and Designjet printers, or anything else, give us a call at 800-453-9538.