The Top Five Digital Printing Trends for 2022

As the year kicks off, we took a look at some of the hot topics we expect to see over the next 12 months. So, what are we expecting in 2022? Let’s take a look:

Election Year Means Election Signage

No event requires more temporary signage than an election. From yard and large commercial signs to bumper stickers to direct mailers, the campaign season offers a bevy of applications that could keep commercial printers and print service providers busy through November.

Start planning now for the upcoming election cycle. HP Self Adhesive Vinyl and HP 15 oz Prime Double-sided Blockout Banner are easy solutions for yard signs, bumper stickers, and banners any time of year.

Sustainability Efforts Continue to Dominate the Market

Manufacturers are investing more into creating solutions that don’t just appear green but genuinely are sustainable. Consumers ask PSPs to provide alternatives, from recyclable materials to media made from recycled water bottles, even at a higher cost.

To get the eco-friendly applications into the hands of the consumers, manufacturers are creating ground-breaking solutions like Elements Andes Recycled Satin Canvas SUV. Other companies continue to improve their already strict sustainable guidelines. Earlier this year, Global 100 Most Sustainable Corporations in the World listed HP for the sixth consecutive time.

As more companies implement eco-goals by decade’s end, it seems the sustainability trend won’t be going anywhere for a while.

Increased Personalization

Printing is already a personal service, with the ability to customize everything from mugs to hats to reusable grocery bags. But now, as people continue to work from home or split their time between home and the office, they are looking to personalize their at-home workspaces.

According to CraftJack.com, 41% of people working out of a home office have purchased art and décor or printed pictures to improve their backgrounds, spending an average of $195.

Whether requesting custom backdrops, installing wall graphics, or adding custom wall décor, consumers are looking for ways to create a professional workspace out of their homes.

Diversification

One of the most over-used words of 2020 was “pivot,” but it was over-used for a reason. Many companies and people had to pivot when businesses started shutting down, and in-person activities and going into the office turned into virtual trade shows and working from home.

PSPs that branch out into other print-related areas experience continued growth, success, and customer loyalty. Learning new skills and diversifying portfolios has never been more critical.

Investing in New Equipment

One of the most challenging decisions to make as a business owner is spending money on new equipment. However, with recent color trends, exploding sustainability interest, an increase in larger customized projects, and diversified portfolios on the horizon for 2022, investing in new equipment may not be such a hard decision after all.

These days, buying a new printer isn’t just about replacing an old one. It’s about improving efficiency and output, in other words, increasing speed and reducing turn times. Printer manufacturers quickly improve equipment to meet sustainability goals and help consumers save money.

“There have been significant upgrades and improvements in digital printers in the past few years, and not just minor modifications or painting new colors on the cowling,” says Timothy Mitchell, Senior Director of Print Technology. “Ink technology advances across all platforms is tangible, and the result is better color gamut, greater durability, and the addition of specialty colors like white inks and metallics.”

Mitchell stresses the importance of reliability and improvement in performance as additional reasons to consider investing in capital equipment. “There have also been meaningful advances in productivity, reliability, and cost and job tracking across all platforms—along with increased versatility of the many types of media the printers can print on,” he says. “A current printer prints faster, with higher quality, on more media types, more reliably than any printer of 5 years ago.”

Looking at repair costs and part availability is are other vital factors when considering an upgrade. “It is important to keep depreciation in mind; sometimes it makes more economic sense to trade up the old truck than it does to keep rebuilding the old one,” says Mitchell. “The cost of those parts adds up fast, and in the end, you are just restoring an outdated platform at a premium price.”

There will be some challenges ahead but exploring ways to keep costs under control is the mark of a successful business. For information on how we can help you delve into these trends, contact a LexJet sales specialist at 800-453-9538 or visit LexJet.com today. We look forward to working with you in the year ahead.

From all of us at LexJet, have a happy, healthy, and prosperous 2022!

LexJet Reviews: Sustainable Programs and Products

Just in time for Earth Day, C.J. Forker returns for a new edition of LexJet Reviews focusing on sustainable products and programs. From media with special certifications to recycling programs, these options will help you start seeing green.

Media Solutions:

LexJet Print-n-Stick Fabric – A popular choice for those DIY projects to high-end wall décor, this low-tack, self-adhesive fabric is not only PVC-free, but also free of other harmful chemicals which means fewer emissions, less harmful waste, and a better solution for the environment.

ChromaLuxe – Proudly made in America, nearly every part of the ChromaLuxe manufacturing process – from the factory itself to the coating; from the fiberboard to the panels – is considered sustainable. The company also has a commitment to recycling, which means less waste and fewer harmful emissions.

HP PVC-free Durable Smooth and Durable Suede Wall Papers – These wallcoverings are popular for designers looking to create colorful murals while capturing high-definition details. Because both are UL Greenguard Gold certified – they produce much lower levels of emissions – they are safe for sensitive environments like hospitals and schools. Additionally, HP PVC-Free Durable Smooth Wallpaper is FSC-certified, which means it is responsibly harvested timber that is selectively cut, rather than from industrialists who clear-cut forests.

HP 15-oz Prime Double-sided Blockout Banner and 18-oz Prime Double-sided Pole Banner – The perfect solutions for long-lasting indoor displays or applications that will be displayed in demanding outdoor conditions are these two newest banners available from LexJet. These durable banners offer an opaque blockout layer for double-sided printing. Both are REACH and Prop 65 compliant, which means there are no harmful emissions.

Sustainable Programs:

LexJet Ink Cartridge Recycling – The new ink cartridge recycling program is easy. Simply go to the resource page and fill out the information. Download the prepaid shipping labels and schedule a UPS pickup. It’s as simple as that. All OEM brands and sizes are accepted, from wide format to desktop. Right now, we are not accepting toner tubes, toner bottles, or generic cartridges New research shows 375-million ink cartridges are thrown away every year and this new program gives customers an alternative so the cartridges don’t end up in a landfill.

HP Take-back Program – This long-running program aims to cut down on waste and put those raw materials to good use. Since 1987, when the program began, HP has recovered over 2.3 billion pounds. To read more about HP’s sustainable impact, you can see a full report HERE. This simple and environmentally sound take-back program offers consumers and business customers the ability to return and recycle any brand of computing hardware as well as many HP media products.

To learn more about these products and programs, visit our LexJet Reviews library, give us a call at 800-453-9538, or visit LexJet.com.