There are a million and one ways to promote beer (or anything else for that matter) at the point of sale, but one way that’s often overlooked is the use of a simple retractable banner stand.

“They’re lightweight, portable and collapsible so that it’s easy for our account reps to take the banner stands from one place to another,” says Bob Korabek, POS designer for Caffey Distributing in Greensboro, N.C. “They’re also great for tight spaces. You can utilize them in small areas, like c-stores, where you can put them next to a beer display. And, since it’s retractable, you can also create a smaller banner that’s not as high if ceiling space is an issue.”

Korabek recently completed a couple of winning projects using retractable banner stands. One was a promotion for Blue Moon, which was tied into today’s (Aug. 31) astronomical event called, coincidentally, a blue moon (click here for another project with the blue moon promotional tie-in).

The other banner was designed to be displayed in the entrance to sports bars, featuring the 2012 Carolina Panthers schedule. Since the schedule goes through the end of the year, it’s a perfect relatively long-term promotion that puts Miller front and center at least through December.

“For shorter promotions we can easily take out the previous promotion and re-use them for another one,” explains Korabek. “I just use the usual LexJet TOUGHcoat Water-Resistant Polypropylene that I get from LexJet for all my banners and apply Heavy Duty Banner Tape on the edges of the tall sides to strengthen the edges and prevent long-term curling possibilities.”

LexJet carries a full line of banner stands for any budget and any application. Here are three to check out initially:

XStand: Available in 24.5″ x 63.5″, 26.5″ x 71″ and 32.5″ x 71″ fits the bill for a cost-effective, lightweight indoor display. Click here to see the demonstration video.

MediaScreen 1: Available in 33 7/16″, 39 3/8″ and 60″ widths, this more-durable banner stand also includes a lifetime warranty and the telescoping pole adjusts the height from 63″ to 88 5/8″. Click here to view the demonstration video.

MediaScreen 3: Available in a 33 7/16″ width, this banner stand features changeable graphic cassettes so you can change the message in seconds, a lifetime warranty, a base that compensates for uneven floors, and more. Click here to see the demonstration video.

For all of the Display Hardware demonstration and how-to videos at LexJet’s YouTube channel, click here. And, if you’d like to read more about banner stand applications, tips on production and the right banner stand for the job, download LexJet’s educational white paper, Making the Most of Banner Stands, at www.lexjet.com/banner-stand-white-paper.aspx.

And, as always, if you need any additional help or information, contact a LexJet customer specialist at 800-453-9538. Happy Labor Day weekend!