A new report from Global Industry Analysts, Inc. in San Jose, CA projects that the global market for commercial photography will reach $10.7 billion by  the year 2015. The report, entitled Commercial Photography: A Global Strategic Business Report, contends that commercial photography is indispensable to many types of marketing and ad campaigns, such as promotions for high-rise buildings, realtors, schools, golf courses, hotels and restaurants, wineries, public events, government organizations, and conservation. GIA believes an increasing number of individuals and corporations see commercial photography as a requisite tool for effective business development and social networking.