EPSON Helps Loftipop Grow from Etsy to Amazon

In 2013, Rachel O’Neill and her husband, Ryan, started their Sarasota, Fla., based company Loftipop as an Etsy shop. Today, they conceive, design and print their décor products in a 2,500 sq. ft. warehouse to ship across the country and through Amazon.

“I looked at Etsy and I saw people selling art prints and thought it was cool,” O’Neill says. “I told Ryan we could do it. We both brainstorm ideas and then he runs with them and designs.”

O’Neill did her homework before deciding which printer to choose for the art prints. “When we were researching, we noticed that Epson was the top of the line. Now, we love using their printers for our art prints,” she says. “I don’t think we’d ever switch to anything else. When our StylusPro 7890 finally died, we stayed with Epson and bought a SureColor P6000.”

A printer is often the first big purchase for a small business, and O’Neill feels that Epson has played a part in the success and growth of Loftipop. “The printer helped us launch our business and to this day the art prints are still a big part of our business, and they always will be, even though we’re doing other things,” she says. “We’ve always had great results and no major issues with them.”

The right printer needs the right media to create the perfect art print, so O’Neill uses LexJet Premium Archival Matte for its longevity. It is an acid-free paper and achieves 200-year archivability when partnered with the Epson inks.

In the beginning, O’Neill thought Loftipop would be a fun side project and never expected it to blossom into a full-time business. “We just opened a shop and put a couple of designs up. They started selling and it went from there,” she says. “We thought it would be cool to have a little side business, but we didn’t imagine where it’d go.”

Once they were comfortable with aqueous printing, they brought in a dye-sublimation printer so they could offer home décor and coffee mugs. O’Neill says it works great having both aqueous and dye-sub printers because they have been able to grow their product offering.

“The art prints launched our business,” she says. “We started doing the prints then expanded to other products, everyone has wall art and drinks out of a coffee mug.”

Growing from an Etsy shop to an e-commerce company didn’t happen overnight and it wasn’t easy, but O’Neill says that they are grateful that they could grow it into what it is today and look forward to continued growth. “We did it in a very safe way. We didn’t quit our jobs to start it,” she says. “We still worked full time for a good three years. We worked on it after our regular jobs and on the weekends.”

Right now, it’s just her and Ryan and a third employee. She says it can get a little hectic during the holidays, but they make it work. “There is work that you have to put into growing a business,” O’Neill says. “But for us, we really enjoy, it’s fun for us.”

In November, they will celebrate their 7th anniversary and are adding new designs and offerings all the time, but it’s the prints that started it all. The right designs, the right printer, the right paper all create the products people want and have taken Loftipop from a small Etsy shop to an Amazon Prime reseller.  O’Neill is excited to see what they’ve built. “Now, we’re happy, we love what we do, and we love working for ourselves.”

Get into Dye-sub Printing with EPSON’s New Desktop Printer

Dye-sublimation printing creates vibrant colors and durable images through the sublimation process. The combination of inks, transfer paper and a heat press means images won’t scratch, chip or flake when stretched. Now, Epson has made it easier to bring dye-sub printing in-house.

The new Epson SureColor F570 dye-sub transfer printer is the perfect size for desktop transfer printing. It can accommodate rolls up to 24-inch wide and has a 50-sheet capacity feeder. The small footprint means it’s a space saver for any office with limited workspace.

This printer offers a variety of applications from rigid substrates to soft fabrics, including mugs, mousepads, keychains, t-shirts and more. It’s perfect for photographers, souvenir shops or small-business print service providers looking to expand their portfolio with dye-sub printing.

The print driver is easy to use and understand with simple transitions from sheets to rolled goods or rigid to soft substrates. The job accounting tool software tracks ink usage and cost of prints over time, providing an easy way to figure return on investment vs. outsourcing work. Partner with LexJet InFuze transfer papers for additional savings.

If you are interested in learning more about this new printer, contact a LexJet printer specialist at 800-453-9538 or visit LexJet’s Dye-sublimation Page. Don’t forget to register for the EPSON F-Series rewards program and LexJet Edge for additional ways to earn points with your purchases.

Improve Overnight Printing Times with New Epson Printers

EPSON recently announced the addition of SureColor S60600 Bulk Ink and SureColor S80600 Bulk Ink printers to its line-up. With the new bulk ink systems, print service providers can extend unattended and overnight printing times without the worry of running out of ink.

Epson Bulk Ink System

The savings continue to add up with the cost per milliliter dropping to about $0.17/mL for the bulk system over the average $0.24/mL for the cartridge system.

With the large roll capacity (up to 9.5 in/250mm roll diameter and 95 lbs.) and high ink capacity, PSPs can set large print jobs to run overnight or while other projects are completed. Finishing and laminating the prints after 4-5 hours means a quick turnaround the next morning.

The S60600L has a dual-channel, four-color configuration, which leads to some of the industry’s fastest production speeds (banner – 550 sq. ft./hr.; vinyl – 310 sq. ft./hr.). With 10 colors, the S80600L offers a wide color gamut making it perfect for fine art reproductions.

For more information on these new bulk ink printers, visit LexJet.com or call one of LexJet printer specialist at 800-453-9538.

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Epson Introduces Five New Printers at ISA 2019

Thursday, Epson announced new additions to the SureColor P-Series and S-Series printer families. There will be production versions of the Standard P10000 and P20000:

  • SureColor P10000 Production – 44-in aqueous printer designed to create high-quality sign and graphics in fast-paced production environments. Perfect for signage, indoor displays and photographic/fine art printing.
  • SureColor P20000 Production – 64-in aqueous printer designed to create high-quality sign and graphics in fast-paced production environments. Perfect for signage, indoor displays and photographic/fine art printing.

What’s different? ONYX RIPcenter, a workflow software that incorporates Adobe Postscript® and is a powerful color management tool is now included.

The new Production printers offer the same 2.6” wide Epson PrecisionCore® MicroTFP printhead as the Standard edition and the Epson UltraChrome® PRO nine-color pigmented ink set will still be available with high-capacity 700 ml ink cartridges which, along with more efficient ink usage, allows for an extremely low cost per print.

These printers will be available to order starting in May.

In addition to the Production P-Series printers, Epson also announced the availability of Print and Cut bundles for the SureColor S-Series.

Available for order in June, these bundles will include an S-Series printer, and FC8600-130 cutter and Onyx software.

The S60600 is one of the fastest production printers on the market and now, combined with the Graphtec cutter and Onyx GamaPrintPro with Onyx CUT-Server, a premium print and cut solution is available.

The S80600 partners photographic image output with a top-of-the-line cutter and Onyx Thrive, to provide color-critical clients a reliable print and cut option.

Ordering details are not available for these new Epson printers, but if you would like more information, please call one of our printer specialists at 800-453-9538.

The LexJet Experience: Bringing Applications to Life

The LexJet Experience was a success! Our open-house showcased equipment, RIP software and media applications for local customers. Representatives were on hand from Canon, EPSON and HP as well as GRAPHTEC, SignComp framing systems, Onyx and ImagePrint.

Set up on the third floor of the Sarasota, Fla. headquarters, the trade show-style event allowed LexJet customers the opportunity to discuss current technology, best practices and innovative applications with the vendors of their choice.

Vince Bejar, LexJet sales representative, had several customers in attendance. “They were excited about the opportunity to visit our office,” he says. “They enjoyed the hospitality and are looking forward to growing with our partnership.”

Timothy Mitchell, the resident expert in all things HP Latex, was available to discuss the best media to use with the latex printers, including his recent review of the new HP Prime Gloss Air GP.

With such an intimate setting, customers spent as much time as they needed with vendors. “I was happy about the way the customers engaged in conversations with everyone,” said HP Partner Business Manager, Frank DeMartino. “They had questions about specific applications for both the latex printers and the Z-series printers, and they wanted to learn more about the vertical trimmer on the Z9+.”

Craig Hellman, Senior Account Manager for Epson, agreed that customers were seeking solutions for unique applications. “There was a lot of interest in dye-sub printing,” Hellman said. “They want to know how to create promotional products, displays, signage and, of course, apparel.”

With Epson’s breadth of products, it wasn’t just the dye-sub applications that piqued their curiosity. “People are very interested in what the SureColor S-Series (solvent) printers can do. They asked about signage and display, but they also want to know about décor printing.”

As the day began winding down, everyone seemed to have the same question: “When are you going to do this again? This was a great learning experience.”

Given the positive feedback we’ve received, we look forward to doing another open house later this year. If you were in attendance, we’d love to hear from you. Please contact your LexJet sales representative at 800-453-9538, leave us a comment here on the blog, or visit our Facebook page.

NEW: Exclusive Knowledge Center for LexJet.com Users

We know it’s not always convenient to jump on a call to troubleshoot a technical issue, that’s why we compiled more than 100 answers to common problems on our all new Knowledge Center.

If you’ve got an issue with a print or a printer, you can easily find a solution on the new Knowledge Center by reviewing the content under your equipment brand, including Canon, Epson, HP and more.

This exclusive content is available to registered online LexJet.com users. Don’t have an account? No sweat. It only takes a minute to register. Just head over to LexJet.com and click on Log In and you’ll get an option to register.

Once you’re logged in, find the Knowledge Center under the user menu drop down. Watch the video above to learn how it all works.

Of course, we’re here to answer any technical questions you may have, so give us a call at 800-453-9538.