Go Latex and Print Earth-Friendly

While opting for latex print technology is a great choice to add versatility and more market opportunities to your business, it can also open up another highly effective selling point: Environmentally friendly print options. Here are four products that are specifically made for latex (or latex-compatible) that will make your customers feel good about their next print project:

HP PVC-free Durable Suede Wall Paper

FOR DÉCOR: HP PVC-free Durable Suede Wall Paper was designed specifically for HP Gen 3 Latex Inks to create beautiful, customized wallcoverings that are Type II compliant without a top coat, so they can be used in sensitive environments like healthcare settings or schools that are also subject to lots of wear and tear. The wall paper also meets sustainability standards with FSC certification, which ensures the product comes from responsibly managed forests; and Greenguard Gold certification, which ensures it is safe for use around sensitive populations, like the elderly and children. These attributes can lend a hand to building designs being considered for LEED certification points, which scores the healthy environment for commercial buildings.

FOR RETAIL: The all-new HP Durable Backlit Fabric, pictured above, is another latex-compatible option that answers the demand for a lightweight fabric for backlit signs, but also ensures extra safety, thanks to approved fire certifications (B1 and NFPA 70). The fabric is also REACH compliant, which regulates and ensures the safety of chemicals used to create products and their potential impact on human health and the environment.

FOR SOFT SIGNAGE: Specifically designed and coated for latex printing, EnduraFab Frontlit FR is another fabric solution for a variety of applications, including indoor signage, tablecloths, drapes and SEG frames, to name a few. PSPs and their customers can rest assured when using EnduraFab Frontlit FR, thanks to it passing NFPA 701 flame retardant standards under fire test conditions.

FOR HIGH-VOLUME POSTERS: PSPs running industrial HP Latex printing now have the all-new LexJet Satin Poster Paper 200g, a PVC-free option with a paper base that’s coated for durable, water-resistant prints that won’t bleed. PVC-free options are beneficial because they do not contain harmful chemicals that can be found in some vinyl materials. PVC-free materials have been growing in popularity in Europe and in the décor market, and is becoming a hot topic in signage, too. Plus, this poster paper is recyclable after use, making it an attractive option for some customers.

To learn about more environmentally friendly media options, give us a call at 800-453-9538.

HP Light Fabric for the Win

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If you’ve been following your favorite college basketball team during the NCAA Tournament for the past week, you have most likely felt the glory of winning, or the frustration of defeat. Hands down, winning is just so much better. Wouldn’t it be great to always feel that way?

G313404072004_JPGHighresTo win in the large-format printing industry, the key is to be able to offer a variety of media for a multitude of applications. In today’s market, it’s important to have a display or banner material that performs like a real MVP. HP Light Fabric has all the aspects you need to become a part of the championship team. This lightweight, knitted polyester fabric pops with bright, vibrant colors. It is an environmentally friendly alternative to PVC, and it has a winning price point, too.

G8263003012008_JPGHighresHP Light Fabric has a variety of uses, like displays, banners, event signage, retail POP and more, and it’s easy to use. HP Light Fabric’s excellent ink saturation produces brilliant prints that resists creases and wrinkles. It’s a perfect direct-print trade-off to dye-sublimation and fabric printing, and it’s compatible with HP Latex inks. It also has an approved fire certification.

To get on the winning team for banners and displays, call a LexJet print specialist a call at 800-453-9538 to learn more about HP Light Fabric and more.

Did You Know? Application Opportunities for Latex Printing

Did you know that you can create high-quality, durable and profitable wall murals, canvas wraps, and trade show and display graphics with HP Latex Printers from LexJet using a variety of inkjet media, including media for aqueous printers?

HP PVC-free Wall Paper from LexJet for LatexHP Latex printers provide the versatility and durability of solvent inkjet printers, yet produce odorless, environmentally-friendly prints.

HP PVC-free Wall Paper, for example, is GREENGUARD Children & Schools Certified, enlarging your potential customer base to include schools, restaurants and other interior environments where VOC emissions are a concern. It’s also very easy to print, install and remove. And, with HP’s WallArt Solution Software, you can design and plan the graphics while easily accounting for obstacles like doors and windows.

For canvas wraps, art and décor, HP Latex Printers offer the versatility to enter this growing and dynamic market? Plus, you can use aqueous canvas inkjet media on the HP Latex Printer to help expand your choices in textures, weaves and finishes.

Canvas for HP Latex PrintersWhen you’re producing canvas gallery wraps, by far the most popular canvas application, you can use LexJet Sunset Stretcher Bars with Fredrix 901SJ Select Matte Canvas for a quick and simple canvas wrap solution. And, if you’re looking for an in-depth primer on canvas production, including coating and finishing canvas, click here to download a free guide.

Trade show, indoor display and banner stand printing is also a snap with an HP Latex Printer. You can tackle virtually any indoor application with a variety of aqueous inkjet media, in addition to a broad range of latex-specific media. Plus, latex printing is ideal for indoor graphics since it’s odorless and emits fewer VOCs than other inks.

Display Printing with HP Latex PrintersAn excellent lay-flat, opaque banner stand material compatible with HP Latex Printers is LexJet 11 Mil Blockout Water-Resistant Polypropylene. If you’re looking for attention-getting, brilliant graphics for pop-up booths, LexJet Clear PreLume HD is an excellent choice. These are just two materials of many from which you can choose to expand your business and your bottom line.

LexJet offers the HP Latex Printer lineup – including the HP Latex 210 61″ Printer, HP Latex 260 61″ Printer and the Latex 280 104″ Printer – as well as a full range of HP and LexJet media compatible with these printers.

If you have any questions about HP Latex Printers and all the applications you can add to your product mix with latex printing, contact a LexJet representative at 800-453-9538.

HP Latex Academy: Everything it’s Cracked up to be and More

HP Latex Academy with LexJet
LexJet customer specialists that attended HP Latex Academy last week were not only impressed with the professionalism of the event, but more importantly, the depth and breadth of information provided by HP trainers and experts. Photo by Kara Work

 

Last week, LexJet sent a group of its customer specialists to Alpharetta, Ga., home of the HP Graphic Arts Experience Center, to receive more in-depth and hands-on training on HP’s line of Latex printers, including the Latex 210 61″ Printer, Latex 260 61″ Printer and Latex 280 104″ Printer.

HP Latex Academy with LexJetThe crew was also charged with finding out if HP’s Latex Academy is good use of your time if you either own an HP Latex printer or are interested in procuring one for print production. The overwhelming response from the LexJeters who attended was a resounding, “Yes!”

Joe Pudlo, one of the LexJet customer specialists who attended said: “Latex training consisted of both classroom and hands-on applications. Our trainer was extremely thorough and knowledgeable; he has tested a majority of inkjet media on the market.”

This shows a continuous image printed on a variety of inkjet media with an HP Latex printer at HP Latex Academy.
This shows a continuous image printed on a variety of inkjet media with a Latex printer at HP Latex Academy.

The next HP Latex Academy for HP Designjet L2 Printers with LexJet, which you’re invited to attend, is Oct. 2-3 (call 800-453-9538 for more information). Like the LexJet representatives who just attended the Academy, you’ll learn the ins and outs of this technology, including crucial marketing and production tips to ensure a growing and profitable market for your work.

Among other production-oriented tips and tricks, LexJet customer specialist Kara Work says that she learned about the free HP WallArt software solution and how it makes laying out a wall mural simple, HP’s PVC-free Wall Paper for a sustainable and easy-to-apply wall covering alternative, that Latex works great for backlits and for printing LexJet Clear PreLume HD (more on that in the next post), and a lot about which applications are showing growth in the market.

In addition to gaining a greater understanding of the L260 and L280 print technology platforms, learning about the latest in media from HP and third-party sources and networking with HP technology experts, you’ll also learn about:

  • The variety of applications and media you can use to grow your business, from signage and fabric graphics to wall coverings and vehicle and window graphics
  • Find out how Latex increases productivity with no dry times, no downtown, reduced operating costs and overnight unassisted printing
  • ROI plus, with examples that show ROI calculations for production printing

If you’re interested in scheduling an appointment for some time other than the official Latex Academy dates, or would like to join us Oct. 2-3, contact a LexJet customer specialist at 800-453-9538.

And, be sure to check back here at the LexJet Blog for the latest profiles of some of our most popular inkjet materials so you can further expand your application capabilities.