Elevating the Special Event Experience with Elevator Graphics

Elevator Graphics by Presentation Graphics

Brooklyn-based Presentation Graphics‘ reputation for quality work precedes it. The large-format boutique prints for a range of applications and venues, and is well known for its museum-quality special event and exhibit imaging.

That’s why the Museum of Jewish Heritage in lower Manhattan recommended Presentation Graphics to someone who was renting the museum for a party and wanted their logos on the three sets of elevator doors.

Presentation Graphics made a relatively simple job even easier, choosing LexJet Print-N-Stick Fabric for the six banks of elevators on three floors.

“We’ve had great experience using LexJet Print-N-Stick Fabric and thought it would be perfect for quick application and removal,” explains Eli Weingarten of Presentation Graphics. “It worked beautifully and the client loved it.”

The graphics were printed on the company’s Canon iPF9400 60″ wide-format inkjet printer, applied in one piece across the doors, spliced in the middle of the doors and wrapped around the edges. With Print-N-Stick’s removable adhesive the graphics were quickly removed with no residue after the event ended.

Wall Wraps Before and After at the Boom Boom Room

Wall Graphics and Murals
The Boom Boom Room received a makeover courtesy of Heineken and DeCrescente Distributing with wall, elevator and door graphics printed on LexJet Simple Adhesive Vinyl.

Heineken wanted to make a big splash at a popular four-story tavern while making it easy to clean up all the splash-back from spilled drinks and such in the Boom Boom Room, a DJ-powered disco located on the fourth floor of the tavern.

Local beverage distributor DeCrescente Distributing, Mechanicville, N.Y., and its crack graphics design and installation staff took on the project, which required wraps on doors, elevators and walls of the Boom Boom Room.

Bar Makeover with Wall MuralsGraphic designer James Lane chose LexJet Simple WallCal (6 Mil) for most of the project, printing an entire roll to fill the space required, and scrim banner applied with LexJet Heavy Duty Banner Tape on one brick wall area. “That’s the other reason we went with those materials, because they spill drinks and throw stuff on the wall, so we wanted something that would take the abuse,” explains Lane.

“Heineken wanted that floor since they’re promoting their music series and did this as part of the sponsorship. The City Tavern wasn’t too keen on it at first since it had always been Budweiser, but when I was installing the project they changed their minds because they thought it looked great,” says Lane. “It took about 11 hours to apply it. This is not something you rush through; you have to take your time to get it right.”

Elevator GraphicsLane has been designing and installing graphics for years and has the process down to a science (his graphics department comrade Monty Pyle says Lane’s been doing this for “a reeeaaally long time”). While experience helps a lot, Lane says: “We all take pride in our work. We want to do a good job and we don’t stop until it’s done right. It’s better to take your time. I look at the room and get ideas so I know what I’m doing before I leave that room. It’s a matter of pre-planning the project ahead of time and taking exact measurements.”

The project was printed on DeCrescente’s Epson GS6000 low-solvent printer, and Lane says it took a couple of days to print and cut the graphics into the various panel sizes.

“Before I printed everything out I printed a section on the HP to see what the background would look like. It looked good on-screen, but when I printed it out it didn’t look so good, so I had to redo the background as far as tracing the lines and getting the colors right. We always make sure our images aren’t pixilated and are razor sharp before we go into production,” adds Lane.