Like: West Coast Signage

Acrylic Signs by West Coast Signage
Customers really Like these super-colorful acrylic signs by West Coast Signage printed on LexJet TOUGHcoat Water-Resistant Polypropylene and applied to the back of the acrylic with an optically clear adhesive.

David Druckerman and Mark Lawrence have each been in the sign industry for more than 30 years. Old-timers, you might say, but using the new-fangled ways of doing things to get things done.

Banners by West Coast Signage
West Coast Signage has had great success with LexJet TOUGHcoat Blockout Scrim Banner, another customer favorite.

Case in point: social media, like Facebook and LinkedIn, which have been beneficial in more ways than just spreading the word.

About two years ago, the two long-time sign industry veterans partnered on a new venture, West Coast Signage, based in Woodland Hills, Calif. Since then, the company has seen steady growth and diversification.

“Whenever we do something nice that we’re proud of, we post it on Facebook, LinkedIn and sometimes Google+,” says Druckerman. “We think that keeping our social media updated has helped drive some business our way.”

Architectural Renderings by West Coast Signage
West Coast Signage prints posters and produces other signage for Lexus, such as this architectural rendering on LexJet TOUGHcoat Water-Resistant Polypropylene.

Liking Facebook, or more specifically, Liking LexJet’s new interactive catalog, brought a $500 LexJet Gift Card to West Coast Signage: they Liked and were drawn as the winner of the Facebook promotion.

West Coast Signage’s specialty is architectural signage, but the company recently added wide-format printing to the mix with a Canon iPF8400 from LexJet.

“LexJet had an incredible deal on the Canon, which we’re very pleased with. We were jobbing a lot of stuff out, like banners. We didn’t have the ability to do even a temporary banner, so the Canon printer has helped out a lot,” says Druckerman. “Dave Mayer, who takes care of us at LexJet, has been wonderful in helping us find the right product for whatever project we’re working on.”

Trade Show Prints by West Coast Signage
West Coast Signage has diversified its product offering with wide-format printing, including stellar trade show graphics.

Adding wide-format inkjet printing has allowed West Coast Signage to expand into more promotional and interior applications, like posters and trade show graphics. Druckerman says that LexJet TOUGHcoat Water-Resistant Polypropylene has been a versatile, multi-application material.

“We use the polypropylene and an optically-clear adhesive to make full-color, second-surface acrylic signs. It’s been a popular product for interior signage, whether it’s some type of promotional graphic or a photograph,” says Druckerman.