Professional photographer Dan Johnson, based in Grand Rapids, Mich., has built an amazing photography studio and an outstanding portfolio of top-notch work over the years. A creative artist, Johnson is also a creative businessperson.
In past posts at the LexJet Blog, we’ve covered Dan’s work at the annual ArtPrize competition, his method of building a spray booth to coat prints, and the portable photo booth he takes to special events he’s photographing.
Johnson’s most recent initiative is to supplement the traditionally slow winter months with additional income from printing. Recently, Johnson launched GoProPrints.com, a site that touts his printing capabilities geared toward photographers, businesses, churches and schools.
“We have the equipment so we may as well print for other people as well. So, we licensed the name, GoProPrints.com, and got the website started to see if we can build it into a workable system to print for other people,” says Johnson. “It’s a way for us to offer printing to other people without using our photography studio name. Over time maybe it will grow enough that we can hire salespeople to sell printing services to businesses.”
Johnson says that printing provides a “nice supplement” during the winter months, increasing revenue during that time. He adds that the most popular products are canvas wraps, banners and banner stand graphics. He uses LexJet TOUGHcoat Water-Resistant Polypropylene for the banners and Sunset canvas for the canvas wraps.
“With all the stuff we can get from LexJet we can offer a lot of different types of applications,” Johnson adds. “The website helps get us started toward marketing to different segments and gives us a presence that lends some credibility to what we do on the print side.”