Let’s Go: Navigating our Industry as Businesses Re-open

Last month, we gathered several LexJet sales representatives to discuss what they heard in the market as some of their customers and non-essential businesses started shutting down for quarantine.

Now, as states begin slowly opening for business, we want to bring these familiar faces together again to discuss ways you can prepare your printshop for a return to normal business and how you can help new customers who will be looking for new ideas such as floor graphics, safety shields and other products that will help with CDC recommendations and compliance.

During the webcast, we discuss:

  • Following CDC recommendations for re-opening
  • Different print applications needed
  • Preparing equipment for increased workload after an extended shutdown
  • Help people who are new to the graphics industry
  • Social distancing applications and other market segments
  • Communicating with your customers
Watch the Webcast  Now!
If you have any questions for our panel, please call 800-453-9538 to connect with our team. We are here to help as businesses start to reopen, so please reach out to us.

LexJet Print-N-Stick Certified for Floor Graphics

With the increased urgency for temporary signage, we’ve got some great news: Print-N-Stick Fabric is now certified to use for floor graphics.

When using aqueous or latex ink, the self-adhesive fabric offers a slip rating based on American National Standards Institute (ANSI) testing. Using Marabu ClearShield Wall Armor can prolong the life of the graphics, but other solutions, like panoRama Walk & Wall, are recommended for long-term usage.

Photo Courtesy of Mark Hawkins Photography

LexJet Print-N-Stick fabric is a customer favorite media that offers a matte finish and repositionable adhesive. The safety of consumers is of utmost importance and that’s why floor graphics are currently in high demand. It’s important that retailers are using the right materials to ensure everyone’s safety.

If you are printing floor graphics for short- or long-term usage, check out our resource page for inspiration. Have questions? Contact a LexJet sales specialist at 800-453-9538 for assistance.

ICYMI: Catch up on the Let’s Go Educational Series

Over the last few weeks, LexJet has partnered with experts from all facets of the printing industry to bring you the informative series Let’s Go. If you missed any or want to catch them again, you can see the full library HERE.

Choose from these previous sessions:

  • Onyx TruFit Software
  • Vinyl Application Demos
  • Squid Window Textile
  • Social Media Marketing
  • Dye-sub Applications
  • Latex Print & Cut

Stay tuned for future events with other industry experts and hear from some of your favorite LexJet representatives. For more information, give us a call at 800-453-9538 or visit us at LexJet.com.

Post-COVID-19 Prep: Optimize Your Inventory During Downtime

We’ve heard from some print shops that activity may be slowing down in some areas, so we put together some ideas of how you can use your downtime wisely. We all know that storage room inventory can get backed up, so now’s a great time to figure out what you’re using, what’s collecting dust and maybe identify some new, multiuse products that can save you both space and money plus you can earn up to 4X Edge Rewards.

“A good exercise is to put a list together of products you buy regularly and reach out to your vendor and let them know this is what I use regularly,” says LexJet sales rep, Ramiro Torrez. “And ask: Do you have something that is comparable at a better price point?”

Torrez worked with a customer who was buying 25 different products and he made recommendations to whittle the list down to 12 more versatile items. In some cases, the customer saved when buying more of the streamlined list.

“We saved her about $1,200 if she’d replenished one of everything in her old inventory,” he says. “Plus, when you buy in bulk, you’re going to get a better price for it.”

Next, we identified several applications that can be covered by one super-versatile product. Learn more about these products and stock up, so you’re a step ahead when it’s time to ramp up production once again:

VINYL: If you are stocking up on different products for self-adhesive window, signage and car decal graphics, HP Prime Matte Air GP is a one-size-fits-all option. Additionally, HP Optimal Gloss Air GRP can work across the board for wall graphics, corrugated plastic, windows and can even be mounted to Styrofoam.

SIGNAGE FILM: Another super versatile option for signage is LexJet’s Production Display Film, which can stand in for grommeted banners, retractable banner stands, and hanging signage, thanks to its lay-flat characteristics. It’s a cost-effective solution for indoor or short-term outdoor graphics, which is also available in a Solvent version.

POSTER PAPER: If you’re looking for a poster paper that works well outdoors and also doubles as a photo paper with good resolution, check out LexJet Satin Poster Paper 200g. At $0.12 per square foot, it’s a highly cost-effective, PVC-free option that delivers richly detailed, water-resistant prints.

FABRIC: When events start back up, you’ll want to have a fabric on hand that can work on a variety of applications. EnduraFab Frontlit is a 100% polyester knit fabric for Latex users that’s appropriate for lightweight and elegant table skirts, backdrops, step-and-repeats and flags. For aqueous printers, try LexJet Water-Resistant Satin Cloth for a multitude of applications.

MULTI-PURPOSE: One of the most exciting product launches in recent years is LexJet FlexTek. This non-woven technical fabric is a winner thanks to its highly functional and versatile characteristics. It’s recyclable and PVC-free, making it an environmental win, too. FlexTek can be wrapped around stretcher bars to create canvas wraps (as an alternative to polyester canvas) or used for posters, banners or even hanging signage. It’s also available in a Solvent version, and both versions offer long shelf life.

For more ideas for versatile products and good-better-best options for your application, call a LexJet print specialist at 800-453-9538.

Georgia Sign Shop Keeps Kids Busy with Giant Wall Art Coloring Decals

When schools started shutting down, Tim and Shari Roe, owners of Outspoken Signs in Marietta, Ga., felt a calling to do something for their community. “A few weeks ago, we wondered how we could help using our capabilities at the shop,” Tim says. After some brainstorming, the Roes came up with a wall decal coloring project to keep kids occupied while sheltering in place.

Coloring Book Wall Art is a free program for families with kids looking for a creative outlet for their energy. The line drawings are designed in a Zentangle-like style, which is an art form that uses the drawing or coloring of structured images to aid in relaxation. “Before she died, Tim’s mom was really interested in that style of art and she always wanted to teach it to kids,” Shari says. “She was always the creative one, drawing and coloring with pencils and then hanging them on the wall,” says Tim.

When trying to decide choose an adhesive media, Tim reached out to Vincent Bejar, his LexJet sales specialist, to help determine which product would meet his criteria. He wanted a matte vinyl that could be colored with crayons and have a removable adhesive, so as not to damage the walls when the graphics were removed. Bejar knew he had a simple solution for Tim and Shari: LexJet Simple WallCal.

Once a graphic is selected, Tim prints the image on his HP Latex 330 and then die-cuts the animal and the child’s name, so they are ready to color. The two-piece decals are one-of-a-kind wall décor that the kids decorate themselves. “We wanted something bigger than a standard coloring book,” Tim says. “We love the idea that the kids can color them and then put them on the wall,” says Shari. “The kids are excited when they find out it’s an oversized sticker.”

So far, the project is a hit with kids and adults, alike. “These kids see the picture of their favorite animal and they always say ‘hey, it’s got my name on it!,’” says Tim. “We’ve had a lot of joy out of the kids’ responses.”

It seems the graphics are generating some good old-fashioned sibling rivalry. The Anderson family, one of the first families to get the graphics, has six kids — four sisters who are 8-year-old quads, a 15-year old sister, and a 6-year old brother.  “Two of the quads left the shop with energy and excitement,” Tim says. “They said they would get them done faster than their siblings, and theirs would look the best.”

For Tim and Shari to offer this gift to the community, they needed some additional partners. LexJet donated the media for the prints and Ken O’Leary of Surepath Financial in Woodstock, Ga., donated 100 boxes of crayons for families who may not have crayons readily available.

The program is going so well, the Roes are thinking about other ways they can give back to the community. “We’ve thought about working with local fire stations so they can take these graphics to kids who have gone through something traumatic,” Shari says. “We are trying to think of other avenues to get them to the kids.”

Follow the Outspoken Signs Facebook page to see more images of the kids’ creations.

If you are looking for ideas you can help in your community, give us a call at 800-453-9538 or get inspired by LexJet brandUP projects.

Resources You Need Now to Plan, Prepare & Print!

To stay on top of all the resources LexJet is providing during and after the effects of coronavirus, hop over to our COVID-19 Resources Page. You’ll want to bookmark this page and check back often for updates, fresh tips and new inspiration for how to help your community, keep your business moving and get a leg up on the competition once everyone returns to work.

We’ve provided a ton of resources for you, including:

  • Inspiring customer stories
  • Tips for essential print products you can create
  • Small business loan details
  • Inspiring and instructional videos
  • The latest product information

We’re so inspired by what the print community has been able to achieve, and we continue to support you. Please call us at 800-453-9538 if we can help you in any way.