Hotels Are Becoming Fine Art Spaces — But Where Do They Buy Their Art?

Queen Elizabeth sits serenely with eyes closed in a giant photograph — perhaps meant to lull viewers to sleep. Her portrait is not on display in a museum, rather, she hangs in the lobby of London’s Churchill Hyatt Regency, part of a growing trend of hotels that are using artwork to create a unique and memorable experience for their guests. But where do hotels buy their art?

Whether a Hilton, Hyatt or Marriott, these franchises must all meet branding specifications set by a parent company. Art selection, on the other hand, is usually determined by an architect or interior design team hired by the hotel owner. There are also Boutique Hospitality Art Consultants who negotiate with working artists to create custom art packages for hotels.

Art consultancies will often locate artwork from local artists through area art galleries for global placement in luxury hotels around the world. One way for local art galleries to stay informed is to partner with the American Society of Interior Designers Association. This partnership helps galleries get an inside track on current and upcoming interior design projects.

Sometimes these design projects require high-volume and quick turnaround and that’s where digital print technology comes in. Galleries and designers look for quality substrates such as Fredrix Canvas to reproduce museum quality work for their guestroom art pieces. Artists know they can trust their work to Fredrix because of their 150-year-old legacy of making fine canvas products in the U.S.

Fredrix 777VWR Vivid Matte Canvas – is an 18-mil, bright-white, poly/cotton canvas with a 2-over-1 weave. This water-resistant canvas is the smoothest of the Fredrix aqueous canvas line, making it the perfect choice for highly detailed, photographic, decorative gallery wraps on canvas.

Fredrix 901SGSJ Artisan Semi-Gloss Canvas – A poly/cotton blend, 2-over-1 canvas is specially engineered to create beautiful prints with the latest solvent, eco-solvent, and latex inks, providing a wide color gamut, exceptional Dmax, and a consistent, subtle texture.

For more information on Fredrix Canvas offerings, call 800-453-9538 to speak with a LexJet sales representative or visit lexjet.com to purchase Fredrix Canvas today – available exclusively through LexJet.

Looking for Digital Décor Materials? Download This!

So you’re expanding your services to include more digital décor options for your customers, but you need guidance on the best materials to print to. We’ve got you covered, whether you’re printing with aqueous, latex, eco-solvent, UV-curable or dye-sublimation technology.

At LexJet, we’ve got more than 100 materials for you to choose from in a variety of finishes, including media and substrates for wall art, wallcovering, window treatments, fabrics, upholstery and accessories. With these options, you can decorate nearly all of the objects and surfaces in a room, office, retail space or commercial facility with digitally printed graphics and images.

With digital technology, you can make fully customized décor pieces that your customers will cherish. To discover LexJet’s line of digital décor materials, please download our Digital Décor Printing Line Card.

To discover more ways to incorporate digital décor printing into your operation, call a LexJet print specialist at 800-453-9538.

Speedy Canvas Wraps Are on a Roll with GOframe

You can stretch professional-level canvas wraps faster than all get out with the GOframe PRO system, available at LexJet. In the video above, we take you step-by-step through the process, which takes just minutes, unlike traditional canvas wrap procedures.

You’ll need:

  • GOframe Starter Kit: Includes 4 Reusable Corner Clamps, Archival Glue and an Edge Trimmer
  • Stretcher Bars: Shown here are 16” x 20” GOframe PRO stretcher bars that come with tensioners and U-shaped fasteners for the corners
  • Hammer, utility knife and straight edge

When you prepare your print, add a 2.5-inch bleed on all sides before printing. We recommend printing on LexJet Sunset Reserve Matte Canvas or LexJet Sunset Reserve Gloss Canvas for great canvas wrap results. Be sure to install GOframe on a smooth surface when the canvas is print-side down to avoid scratches.

The GOframe Starter Kit and Stretcher Bars are prepped to help you wrap canvases in no time. The reusable corner clamps make positioning accurate, and the bars are finished with adhesive on two sides for easy installation. The kit also comes with a bottle of archival glue for extra adhesion.

Follow the step-by-step instructions in the video to learn how to align your print, finish the corners and place U-shaped fasteners and tensioners to create a gallery-worthy wrap.

The Décor Guide: Our Go-To Products

In the burgeoning market of décor, the possibility for creative application is quickly expanding, and advances in technology have increased the selection of products available. To help you navigate this process, we’ve created a page of the Top Décor Products You Need Now as an easy guide to the essential tools for this growing business opportunity.

From Wall Murals to Floor Graphics, we highlight the décor products that will offer your customers a range of creative, artistic and eye-catching media.

Check out this new décor page today for information on products for:

  • Wall Murals
  • Canvas Prints
  • Window Shades & Room Dividers
  • Window Graphics
  • Floor Graphics
  • Lamp Shades
  • Tapestries

Click HERE to go to the products page!

Visit Us at the West Coast Art & Frame Expo

WC Art & FrameLexJet will be joining our Fredrix Print Canvas partners at the West Coast Art & Frame Expo at the Paris Las Vegas Hotel Jan. 24-27.

Be sure to swing by booth #446, which is along the back wall of the ballroom. As the exclusive reseller of Fredrix canvas in the U.S., we’ll be displaying a variety of canvases, including the Wilhelm-certified Sunset by Fredrix Matte Canvas, Fredrix 901VWR Crystal Matte Canvas and Fredrix 777VWR Vivid Matte Canvas, to name just a few.

The 17th annual WCAF is a dynamic event with all sorts of hot trends, new product launches, exhibitor celebrations, seminars, award ceremony and hands-on workshops geared toward retailers, wholesalers, designers, photographers, artists and more.

We look forward to meeting you there!

Congrats to the #SunsetWorks Winner!

You submitted nearly 100 entries in our #SunsetWorks contest through our website, Facebook, Twitter and Instagram pages, and we were thrilled to see all the different ways you make Sunset work for you. Just take a look at the gallery below to see some of the creative and beautiful ways Sunset’s line of fine art and production papers and canvases make images come to life. We were happy to see that a few of you jumped into the pictures, too!