Brett FeldmanTag:

Posted on by Regan Dickinson Posted in Case Studies & Profiles
Leave a comment

Window Shopping with Inkjet Printed Graphics at Unlimited Exposures

Wall Murals and Window Graphics
Brett Feldman of Unlimited Exposures uses large format inkjet printing to help drive photography sales from the street and in his studio with window and wall graphics.

 

Brett Feldman, owner of Unlimited Exposures, Manalapan, N.J., knows the value of taking his business to the streets and driving traffic to his studio with large-format versions of his stellar photography.

Window Graphics
Brett Feldman’s latest window displays, printed on LexJet Water-Resistant Satin Cloth, look great from the outside and the inside of his studio, Unlimited Exposures.

Brett utilizes a variety of inkjet media from LexJet to make this happen and has had great success with this approach. As noted in an earlier post here at the LexJet Blog, he finds unique applications for his Canon iPF8300 inkjet printer, not only for self-promotion, but as value-added printing for the events he photographs.

At his streetside studio in Manalapan, Brett decorates both his windows and the interior of the studio with samples of his work. For about six months he featured his wedding and communion photography on the outside of his window with LexJet Aqueous Perforated Window Vinyl (70/30).

Perforated Window Vinyl Graphics
This window display, printed on LexJet Aqueous Perforated Window Vinyl, was up for about six months before Brett Feldman switched it up in favor of banners that hang inside the studio windows.

“Some kids were picking at it and dismantling it, but it was up for quite awhile before they vandalized it. My studio has an overhang, so there was no rain but a lot of sun on the images, and they weathered well. It definitely brought people to our doors and the material printed well and applied with ease,” Brett says.

Since then, he decided to bring the images indoors and inside the four fronting windows of his studio. Now, all four windows feature images printed on LexJet Water-Resistant Satin Cloth.

For these displays, Brett uses LexJet Heavy Duty Banner Tape to create pole pockets on the top and bottom of each banner, which are then hung from curtain rods that go through the pockets and are tied off with fishing line that attaches to the ceiling.

Brett also uses Photo Tex from LexJet for a wall mural inside the studio. His large-format inkjet printing serves a dual purpose: to bring people inside and make sales, and to test inkjet media for various applications.

“Most of it gets tried out at the studio and then we take it out to sell it to our clients. I end up printing a lot of banners and other specialty graphics for people who see them in our studio and at the events,” he adds.

Posted on by Regan Dickinson Posted in Case Studies & Profiles
Leave a comment

Turning a Bar Mitzvah into a Basketball Court with Inkjet Printing

Printing floor graphics on a dance floor

With the large-format inkjet printing tools and media now at your disposal you can decorate just about anything, and turn the humdrum into something special.  That’s exactly what Brett Feldman, owner of Unlimited Exposures, Manalapan, N.J., did at a recent bar mitzvah.

Printing graphics for a bar mitzvahThe party planner, Marquis Florals & Event Design by Kim in Matawan, N.J., was interested in doing something completely off the wall, both literally and figuratively, and asked Brett if he could create a basketball court on the dance floor at the venue. Having worked with Photo Tex PSA repositionable fabric from LexJet before, Brett thought this material would be the perfect one-night dance floor material.

“The Photo Tex surface is not officially slip resistant, Michael Clementi [Brett’s personal customer specialist] made sure I knew that. However, when I discussed it with the party planner we both agreed that it was actually less slippery than the marble floor,” Brett says. “There were more than 100 kids and 50 adults at the event and the dance floor was packed all night. The floor held up great; the graphic didn’t peel off the floor and stick to anyone’s feet, and no one slipped on it. In fact, someone dropped a glass with liquid in it on the floor and it wiped right off.”

Inkjet printing floor graphicsThe total size of the basketball court graphic was 50′ x 20′. Brett printed it in 15 panels on his Canon iPF8300 44″ inkjet printer. Each panel was printed at about 38″ x 20′ and applied to the marble dance floor area, which is surrounded by carpet.

“I’ve used Photo Tex for our walls, as well as LexJet Aqueous Perforated Vinyl for our storefront windows, so this application was a breeze,” Brett says. “Now I’m getting requests for more of the same, and I say, ‘No problem…'”