LexJet brandUP: Supporting Ringling College Students’ VR Game at SXSW

South by Southwest, or as it’s more commonly known, SXSW, is a convergence of creatives across the interactive, film and music industries held annually in Austin, Texas. Marketers exhibit brand roll-outs and new products and applications to attendees.

One brand activation at the 2019 festival featured a group of talented students from Ringling College of Art + Design. About 35 students, studying graphic design, game art, illustration, motion design and business of art and design, launched “Wet Dog Corp.” a futuristic, arcade-style virtual reality game that takes the player through various levels where dirty dogs on conveyor belts are waiting to be cleaned.

“Wet Dog is a zany, fun VR dog washing game that some of our Game Art seniors made in collaboration with Flight School. We thought it would be a fantastic idea to debut the game at SXSW at their Gaming Expo,” says Jamie DeRuyther, a Game Art and Virtual Reality Development faculty member at Ringling College. “It really kind of blossomed into this really, really amazing marketing campaign.”

To attract people to the VR game, the Ringling team wanted to personalize and brand as many eye-catching items as they could. From water bottles to banners to vehicle decals, the Wet Dog logo was everywhere. “It’s real-world stuff with real clients in a real product in real time,” says Jeff Schwartz, Associate Vice President for Academic Affairs & Dean of Undergraduate Studies.

Tallie Malka, majoring in business art and design with an emphasis on marketing, stresses the importance of brand identity. “Branding this company [Wet Dog Corp.] and promoting what we’re doing is what I want to do for a career,” Malka says. “Every touch-point that these people have, they know our brand. That’s why we have branded water bottles, branded everything.”

The students of Ringling and the professionals at LexJet joined together in a collaborative effort to design the graphics, choose the right media, and print the images needed for the project.

LexJet provided the media and offered tips to create many of the large-format printed assets for the experience including banners, displays, vehicle graphics, target boards and water bottles. Here’s a peek into how the students brought Wet Dog Corp. to life:

  • Because the team set up outside, they chose HEYtex Mesh for the eye-popping graphics printed on 60/40 pattern, providing see-through visibility.
  • Easy-to-read graphics printed with LexJet Production Display Film SUV were displayed with banner stands and strategically placed throughout the booth, providing directions and hints to gamers. This durable film was selected because of its excellent image quality and water-resistance.
  • Vehicle branding is one of the easiest, but most important marketing opportunities. The Wet Dog team rented a van for the event and created temporary door and hood graphics using HP Optimal Gloss Air GRP. This calendared vinyl offers a gray, repositionable adhesive and is perfect for fleet and flat-paneled vehicle graphics.
  • In addition to the VR game, a carnival-style game was created with images of dogs printed on HP Prime Gloss Air GP and then installed on backboards. The calendared vinyl with a gray, permanent adhesive is a print service provider’s best asset. This versatile product can be used for indoor and outdoor signage, menu boards, stickers and decals, and many other applications.
  • Using the HP Latex 335 Print and Cut, labels were printed on HP Prime Gloss CP allowing the students to personally brand the water bottles in the booth, on demand. The calendared vinyl with clear adhesive is perfect for stickers, decals and other graphics on clear or light-colored substrates.

The Wet Dog Corp. experience garnered over 900 visitors in a single day. To see more about this successful brand activation as well as see the products in action, click on the video above.

If you are interested in these or other products from LexJet, give us a call at 800-453-9538 or visit LexJet.com, today.

A Cutting-Edge Update for Visit Sarasota County’s Visitors Center

The space dedicated for Visit Sarasota County’s visitor center started as a pretty blank slate — crisp white walls with high ceilings and lots of potential. The Visit Sarasota team asked LexJet to add some creativity with the possibilities of print. And we took it from floor to ceiling … and beyond.

Since we knew that desktop and bookshelves would be covered with colorful brochures and maps, we opted for a subtle watercolor print for the wallcovering. We chose Vescom Polster wallcovering with a slightly textured surface that provides the natural look and feel of stucco. And because this Type II PVC vinyl wallcovering is Class A fire rated and meets EPA requirements for low-VOC emitting products, we knew it would be a safe option for the busy visitors center.

Panels printed on EnduraFab Frontlit Premier

A large curved wall was just begging for a show-stopping graphic. Using EnduraFab Frontlit Premier latex-printable textile, we printed five hanging panels that created the quintessential Sarasota sunset family portrait.

Our most exciting print project paired canvas wraps with augmented reality. We printed a half dozen canvas wraps with images that photographers captured around the Sarasota area. Using our proprietary augmented reality app for smartphones or tablets, a video would play when the device was held in front of the canvas wraps.

The canvas wraps included images of beach scenes, paddle boarding, shopping and more areas of interest for visitors. We chose Fredrix 777VWR Vivid Matte Canvas with a smooth texture that delivers highly detailed photo reproductions.

Watch the video above to see how it all came together for the Visit Sarasota County group and their open house, which celebrated the new space.

LexJet #brandUP: Giving Mote a Boost with Banners

When our summer interns set out to find worthy organizations to help with the LexJet #brandUP project, our friends over at Mote Marine Laboratory & Aquarium were an undeniable choice.

Mote's new otters exhibit is scheduled to open in early 2016.
Mote’s new otters exhibit is scheduled to open in early 2016.

These world-class scientists and staff work year-round to conduct research, save animals and educate the public near and far. Now in its 60th year, the Sarasota-headquartered Mote has expanded to five operations around Florida and continues to attract visitors, open new exhibits and change the way the world thinks about the ocean and how we all interact with it.