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Make a Big Impact in the Competitive Wedding Market
Posted on by Liliana Wright Posted in Marketing & Sales, Technology & Products
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Make a Big Impact in the Competitive Wedding Market

Postponed weddings because of COVID are coming back. Today’s wedding boom marks the busiest season in 40 years, according to NPR.

Being prepared for the wedding season gives you a competitive edge that can impact your growth and profit. Posters, banners, and window films meet retail customers’ demands, as they compete in a hot market where 2.5 million couples in the U.S. are expected to tie the knot.

The customer base for the wedding industry is endless, including big box stores, florists, bakers, bridal salons, and many more wedding vendors looking for attention-grabbing signage quickly and efficiently to bring in their customers.

Here are some suggested media choices to help your retail customers stand out to the millions of couples tying the knot:

Posters

  • LexJet Satin Poster Paper 200g – Latex and SUV
  • LexJet 8 Mil Production Satin Photo Paper – Aqueous

Banners

  • LexJet TOUGHcoat™ ThriftyBanner – Aqueous
  • HP 13-oz Prime Gloss Banner – Latex and SUV
  • LexJet TOUGHcoat™ Water-Resistant Polypropylene – Aqueous and Latex

Window Graphics

  • Mactac IMAGin Bfree Window Film – Latex, and SUV
  • LexJet Simple Low Tack White Vinyl – Latex and SUV
  • LexJet Simple Low Tack Clear Vinyl – Latex and SUV
  • LexJet Simple Perforated Vinyl 70/30 – Latex and SUV
  • LexJet Crystal Low-Tack Polyester – Aqueous
  • LexJet Aqueous Perforated Vinyl (70/30) – Aqueous
  • General Formulations 208 White Static Cling – Latex and SUV
  • General Formulations 207 Clear Static Cling – Latex and SUV

To learn more about the opportunities for wedding-related signage, contact a LexJet Customer Specialist at 800-4-LEXJET.

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Posted on by Jennifer Corn Posted in Technology & Products
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Marabu Mara®Ban CS Anti-Microbial Additive Now Available from LexJet

Marabu Mara®Ban CS Anti-Microbial Additive

Laminates have long protected graphics from the elements, but now there’s an urgent need for anti-microbial protection, as well. To help combat the growth of microbes on coated surfaces, Marabu created Marabu Mara®Ban CS Anti-Microbial Additive, formulated to be used in conjunction with ClearShield Liquid Coatings.

It’s a simple two-part additive system that works with all ClearShield formulas and provides ongoing anti-microbial protection. This new additive is perfect for signage, wall coverings, and protective shields found in healthcare facilities, schools, restaurants, etc.

While Mara Ban CS helps safeguard against microbes, Marabu’s ClearShield line has been protecting wide-format graphics against UV-rays for years, as well as offering chemical and abrasion resistance.

Suggested applications include:

  • Banners
  • Wallcoverings
  • Floor graphics
  • Banner stands
  • Decals

Watch the video above to learn how to properly mix Mara®Ban CS Anti-Microbial Additive and your ClearShield liquid of choice.

If you are looking for this or other products to help create social distancing graphics and to meet health and safety guidelines, please give us a call at 800-453-9538 or visit the LexJet Resource page.

Posted on by Jennifer Corn Posted in Tips & Tricks
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3 Easy and Eye-catching Ways to Create Restaurant Signage

In the current market, restaurants and bars are using temporary signage like never before. Many restaurants have come up with some creative ideas, while others are just making sure customers get important information like temporary hours and where to pick up orders.

We’ve definitely seen some handmade and even hand-written signs that could use a little sprucing up. Fortunately, print service providers have a variety of solutions available to help restaurants become a little more sign savvy, and these options can be designed, printed and installed all in one day.

Say it with chalk: Chalkboards are an easy way to share messaging that changes by the hour, by the day or even by the week, so signage that looks professional but can be updated quickly and easily is a must. General Formulations 290 ChalkMark™ is 5 mil matte black chalkboard vinyl with a clear, high-tack removable adhesive that can be mounted to Chloroplast or an A-frame. While it is compatible exclusively with UV-curable printers, chalkboard signage can be used unprinted and customized with contour cut stickers.

Tried-and-true banners: Hanging banners are still one of the most popular ways to deliver temporary messages. LexJet TOUGHcoat™ Blockout ThriftyBanner is compatible with aqueous printers and 13 oz. Ultraflex SuperPrint® Plus FL Gloss and Matte are great solutions for solvent, latex and screen printers. Partner with BannerUps for easy and durable display.

Yard signs for the quick win: To direct traffic or display messaging and phone numbers for easier ordering and curbside pick-up, yard signs are a quick solution that can be displayed close to the road. Printed self-adhesive vinyl, such as LexJet TOUGHcoat AquaVinyl PSA adhered to corrugated plastic boards with metal step stakes is an easy way to go. Yard signs are great to have on hand as election season is right around the corner, too.

If you have questions about these or other temporary signage, please give us a call at 800-453-9538 or visit LexJet.com.

Have you created eye-catching temporary signage for your customers? We’d love to hear from you.

Tips for Printshops Before & After COVID-19
Posted on by Shellie Terry Posted in News & Trends, Tips & Tricks
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Tips for Printshops Before & After COVID-19

We gathered a panel of LexJet team members and asked them to share what they’ve been hearing in the market, along with tips and ideas to help printshops continue to operate, help their communities and weather this storm.

During this free webcast we discuss:

  • Using print to help your communities and collaborating with your peers
  • Marketing ideas to share with your customers
  • Material availability and inventory
  • Have downtime? Use this time wisely to be a step ahead
  • Best business practices for your company
  • Communicating with customers

Watch the Webcast Now!

If you have any questions for our panel, please call 800-453-9538 to connect with our team. We are here to help during this unprecedented time, so please reach out to us. Stay healthy, and let us know how you’re doing!

Everything You Need to Transform Your Space for the Big Game
Posted on by Shellie Terry Posted in News & Trends
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Everything You Need to Transform Your Space for the Big Game

Is your town hosting the next big game? For your customers who manage restaurants, bars and other gathering places, help them optimize the opportunity to celebrate the game while prepping their space with fun graphics for windows, walls, floors, tabletops and more.

We’ve hand-selected some of the versatile media products you’ll want to stock up now, before the rush hits your print shop! (Look for the ֍ for super multi-purpose products that work for a variety of jobs.) These easy-to-handle, quick-install products are ideal for these temporary applications:

Indoor Walls, Backlit & Temporary Signage:

LexJet Simple WallCal. A premium matte, semi-rigid white vinyl film that provides exceptional image quality, ease of handling, perfect for contour cutting and won’t curl over time. Simple to print, install and remove wall graphics, murals and decals.

HP Durable Backlit Fabric. An enhanced fabric used to create high-impact displays for retail POP with outstanding image quality when printed with HP Latex Inks. Excellent for indoor signage and backlit displays.

LexJet 8 Mil Absolute Backlit. A translucent, 8-mil polyester film with an instant-dry, matte-finish coating on the front surface of the film produces a super-wide color gamut for brilliant colors and sharp details. Add a pressure-sensitive laminating film to protect the prints while handling.

֍HP Prime Matte Air GR. This matte-finish, intermediate adhesive vinyl offers outstanding image quality and “pop.” The gray removable adhesive is opaque for maximum coverage. This vinyl installs easily with a low-profile air release liner. Also a good option for windows.

Banners, Banner Stands & More:

Ultraflex SuperPrint Plus 13 oz Matte or Gloss. A front-lit banner or billboard material with a smooth front-side finish for picture perfect imaging and an enhanced backside surface for better movement across the print platen and an improved white point.

HP Everyday Blockout Display Film. A heavyweight film at an economical price with a light-blocking opaque layer that prevents show-through so viewers see clean, crisp images.

֍LexJet FlexTek 170g  or FlexTek SUV 200g. Super-versatile media that works for banners, temporary signage and even gallery wraps. The non-woven technical fabric base provides stability and strength for grommets, stitching, wrapping and folding.

֍LexJet Satin Poster Paper 200g. A PVC-free, indoor sign and poster paper with a bright white satin finish that produces richly detailed posters and water-resistant prints. It’s ideal for poster and POS signage applications and compatible with most over laminates and protective coatings for more durable indoor and short-term outdoor applications.

Windows, Floors & Exterior Walls: 

LexJet Simple Perforated Window Vinyl 70/30. Produce see-through window graphics that attract attention and increase store traffic. The 70% printable area, 30% open area pattern, and 1.5 mm hole size is an ideal combination for producing eye-catching prints that do not obstruct visibility.

֍panoRama Walk & Wall. The ultimate one-step solution for indoor and outdoor floors, walls and more. Repositionable and durable, with no lamination required. Slip resistant and sticks to almost any surface: tile, glass, carpet, metal, sidewalks, etc.

HP Grip Matte Polymeric Air. An aggressive, high-tack adhesive is the ideal choice when mounting to rough surfaces or demanding low-energy plastics. Save time during installation with double-sided, lay-flat, air release liner for easy, bubble-free installation.

Menu Boards & Countertops:

֍HP Optimal Gloss Air GRP. A premium polymeric calendered vinyl that provides stunning print performance. The gray repositionable adhesive provides opacity to achieve the desired hiding power on multiple surfaces. Very versatile product that works for indoor and outdoor signage, fleet graphics, windows, retail displays, decals and more.

Magnum Magnetic DigiMag Matte or Gloss. A versatile magnetic substrate allows you to print directly to magnet without the need to over-laminate. The material can be cut to any shape with cutters, plotters, or even a pair of scissors.

Vehicles & Transit:

Avery MPI 1105 Series. A premium gloss opaque vinyl designed for use in fleet marking and vehicle wrap as well as corporate identity applications. Superior conformability to irregular surfaces such as compound curves and corrugations.

General Formulations MetroMark Transit Vinyl. A flexible matte opaque vinyl with a removable adhesive. Applications include bus kings, queens and tail posters as well as many short and long term removable graphics.

More Space-Transforming Ideas:

LexJet Promo-Point Table Tents. Printable media for any laser printer that can take up to 12.9 in. material widths. Made for high visual impact, and used at the point of sale for bars, grills and restaurants. Each sheet produces three full-bleed table tents.

LexJet Promo-Point Decals. New and improved decals that adhere to any smooth surface and remove without leaving residue. Available in a multitude of different finishes and looks for use on laser printers for water and fade resistance.

Posted on by Shellie Terry Posted in News & Trends
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Shift Your Focus on Wide-Format with LexJet at SGIA 2018

As a print service provider and business owner, you know it’s critical to keep your eye on what you do best, while also smartly diversifying your business with new offerings for your customers. Gone are the days that we can get by on banner prints alone! Thanks to ever-evolving print technology and media offerings, new opportunities exists in décor, textile printing and even outdoor graphics.

When you start to shift your focus on what you’ve always done in wide-format printing to what you can do in the future, you’re sure to see a boost in your bottom line and discover new and exciting markets that will delight your customers. Check out these three key ways to grow your business and if you’re headed to SGIA Expo in Las Vegas, Oct. 18-20, be sure to stop by booth 1185 to learn more from our print specialists:

LexJet Flex Tek

Increasing your profits: As a customer-focused supplier of printers and media, we’re always on the lookout for the best products at the most advantageous prices for print service providers. We’re seeing some exciting offerings in outdoor signage, and we’ve brought those to market this year. We partnered with Avery Dennison to provide a full line of exciting vinyl products for a huge variety of applications. We’ve also launched LexJet Flex Tek, a PVC-free, recyclable, non-woven technical fabric that can be used as either a banner or a non-cracking canvas for gallery wraps. Print service providers should be excited about dual-action products like this, and we expect to bring more environmentally friendly, versatile products to market in the coming months.

Mastering new markets: If you’re a print service provider and you’re not at least sticking your big toe into the décor market, you’re missing out on a huge opportunity. We’ve seen a wide array of exciting finishes and designs introduced into our wallcovering lines that are compatible with latex and solvent. But even if you operate an aqueous printer, you can also get in on the action. Décor doesn’t stop on the walls – it includes canvas prints, fine art reproductions, photo enlargements, textile printing and so much more. Dye-sub printers have more options than ever, thanks to advances in outdoor metal panels, like those from the ChromaLuxe EXT line.

EnduraFab Textiles

Answering customer demand: If there’s one thing we’ve been hearing from end users it’s that they want more printed fabric! This started in the soft signage arena but has quickly expanded into trade show graphics as well as décor. PSP’s customers love fabric because it drapes elegantly in retail environments and can be easily swapped out by any employee. Fabrics used for trade show exhibits also quickly pack up and ship for less than films or vinyl. Screen printers cornered the market on printed fabrics for decades, but with the advances in latex-compatible textiles, we’re seeing gorgeous results in specially formulated fabrics for elegant, lightweight, easy-to-handle modern signage.

To discover products in each of these areas and to learn how to shift your focus on wide format and expand you’re offering, visit LexJet’s SGIA Expo booth 1185. We’ll be featuring the latest print technology and helping you to tie it to your customers’ applications.

If you still need a free SGIA Expo pass, we’ve got you covered! To register for your free pass from LexJet, click HERE and follow the instructions.