Everything You Need to Transform Your Space for the Big Game

Is your town hosting the next big game? For your customers who manage restaurants, bars and other gathering places, help them optimize the opportunity to celebrate the game while prepping their space with fun graphics for windows, walls, floors, tabletops and more.

We’ve hand-selected some of the versatile media products you’ll want to stock up now, before the rush hits your print shop! (Look for the ֍ for super multi-purpose products that work for a variety of jobs.) These easy-to-handle, quick-install products are ideal for these temporary applications:

Indoor Walls, Backlit & Temporary Signage:

LexJet Simple WallCal. A premium matte, semi-rigid white vinyl film that provides exceptional image quality, ease of handling, perfect for contour cutting and won’t curl over time. Simple to print, install and remove wall graphics, murals and decals.

HP Durable Backlit Fabric. An enhanced fabric used to create high-impact displays for retail POP with outstanding image quality when printed with HP Latex Inks. Excellent for indoor signage and backlit displays.

LexJet 8 Mil Absolute Backlit. A translucent, 8-mil polyester film with an instant-dry, matte-finish coating on the front surface of the film produces a super-wide color gamut for brilliant colors and sharp details. Add a pressure-sensitive laminating film to protect the prints while handling.

֍HP Prime Matte Air GR. This matte-finish, intermediate adhesive vinyl offers outstanding image quality and “pop.” The gray removable adhesive is opaque for maximum coverage. This vinyl installs easily with a low-profile air release liner. Also a good option for windows.

Banners, Banner Stands & More:

Ultraflex SuperPrint Plus 13 oz Matte or Gloss. A front-lit banner or billboard material with a smooth front-side finish for picture perfect imaging and an enhanced backside surface for better movement across the print platen and an improved white point.

HP Everyday Blockout Display Film. A heavyweight film at an economical price with a light-blocking opaque layer that prevents show-through so viewers see clean, crisp images.

֍LexJet FlexTek 170g  or FlexTek SUV 200g. Super-versatile media that works for banners, temporary signage and even gallery wraps. The non-woven technical fabric base provides stability and strength for grommets, stitching, wrapping and folding.

֍LexJet Satin Poster Paper 200g. A PVC-free, indoor sign and poster paper with a bright white satin finish that produces richly detailed posters and water-resistant prints. It’s ideal for poster and POS signage applications and compatible with most over laminates and protective coatings for more durable indoor and short-term outdoor applications.

Windows, Floors & Exterior Walls: 

LexJet Simple Perforated Window Vinyl 70/30. Produce see-through window graphics that attract attention and increase store traffic. The 70% printable area, 30% open area pattern, and 1.5 mm hole size is an ideal combination for producing eye-catching prints that do not obstruct visibility.

֍panoRama Walk & Wall. The ultimate one-step solution for indoor and outdoor floors, walls and more. Repositionable and durable, with no lamination required. Slip resistant and sticks to almost any surface: tile, glass, carpet, metal, sidewalks, etc.

HP Grip Matte Polymeric Air. An aggressive, high-tack adhesive is the ideal choice when mounting to rough surfaces or demanding low-energy plastics. Save time during installation with double-sided, lay-flat, air release liner for easy, bubble-free installation.

Menu Boards & Countertops:

֍HP Optimal Gloss Air GRP. A premium polymeric calendered vinyl that provides stunning print performance. The gray repositionable adhesive provides opacity to achieve the desired hiding power on multiple surfaces. Very versatile product that works for indoor and outdoor signage, fleet graphics, windows, retail displays, decals and more.

Magnum Magnetic DigiMag Matte or Gloss. A versatile magnetic substrate allows you to print directly to magnet without the need to over-laminate. The material can be cut to any shape with cutters, plotters, or even a pair of scissors.

Vehicles & Transit:

Avery MPI 1105 Series. A premium gloss opaque vinyl designed for use in fleet marking and vehicle wrap as well as corporate identity applications. Superior conformability to irregular surfaces such as compound curves and corrugations.

General Formulations MetroMark Transit Vinyl. A flexible matte opaque vinyl with a removable adhesive. Applications include bus kings, queens and tail posters as well as many short and long term removable graphics.

More Space-Transforming Ideas:

LexJet Promo-Point Table Tents. Printable media for any laser printer that can take up to 12.9 in. material widths. Made for high visual impact, and used at the point of sale for bars, grills and restaurants. Each sheet produces three full-bleed table tents.

LexJet Promo-Point Decals. New and improved decals that adhere to any smooth surface and remove without leaving residue. Available in a multitude of different finishes and looks for use on laser printers for water and fade resistance.

Shift Your Focus on Wide-Format with LexJet at SGIA 2018

As a print service provider and business owner, you know it’s critical to keep your eye on what you do best, while also smartly diversifying your business with new offerings for your customers. Gone are the days that we can get by on banner prints alone! Thanks to ever-evolving print technology and media offerings, new opportunities exists in décor, textile printing and even outdoor graphics.

When you start to shift your focus on what you’ve always done in wide-format printing to what you can do in the future, you’re sure to see a boost in your bottom line and discover new and exciting markets that will delight your customers. Check out these three key ways to grow your business and if you’re headed to SGIA Expo in Las Vegas, Oct. 18-20, be sure to stop by booth 1185 to learn more from our print specialists:

LexJet Flex Tek

Increasing your profits: As a customer-focused supplier of printers and media, we’re always on the lookout for the best products at the most advantageous prices for print service providers. We’re seeing some exciting offerings in outdoor signage, and we’ve brought those to market this year. We partnered with Avery Dennison to provide a full line of exciting vinyl products for a huge variety of applications. We’ve also launched LexJet Flex Tek, a PVC-free, recyclable, non-woven technical fabric that can be used as either a banner or a non-cracking canvas for gallery wraps. Print service providers should be excited about dual-action products like this, and we expect to bring more environmentally friendly, versatile products to market in the coming months.

Mastering new markets: If you’re a print service provider and you’re not at least sticking your big toe into the décor market, you’re missing out on a huge opportunity. We’ve seen a wide array of exciting finishes and designs introduced into our wallcovering lines that are compatible with latex and solvent. But even if you operate an aqueous printer, you can also get in on the action. Décor doesn’t stop on the walls – it includes canvas prints, fine art reproductions, photo enlargements, textile printing and so much more. Dye-sub printers have more options than ever, thanks to advances in outdoor metal panels, like those from the ChromaLuxe EXT line.

EnduraFab Textiles

Answering customer demand: If there’s one thing we’ve been hearing from end users it’s that they want more printed fabric! This started in the soft signage arena but has quickly expanded into trade show graphics as well as décor. PSP’s customers love fabric because it drapes elegantly in retail environments and can be easily swapped out by any employee. Fabrics used for trade show exhibits also quickly pack up and ship for less than films or vinyl. Screen printers cornered the market on printed fabrics for decades, but with the advances in latex-compatible textiles, we’re seeing gorgeous results in specially formulated fabrics for elegant, lightweight, easy-to-handle modern signage.

To discover products in each of these areas and to learn how to shift your focus on wide format and expand you’re offering, visit LexJet’s SGIA Expo booth 1185. We’ll be featuring the latest print technology and helping you to tie it to your customers’ applications.

If you still need a free SGIA Expo pass, we’ve got you covered! To register for your free pass from LexJet, click HERE and follow the instructions.

Do You Have a Winning Lineup for Outdoor Graphics?

Now more than any other time of year, outdoor signage and graphics are front and center and in demand. We hold outdoor graphics to higher expectations in terms of durability and longevity, but also in photo and color reproduction and overall strength and visual appeal. We gathered some of our customers’ favorite outdoor products for a variety of applications. Check out this list to find your tried-and-true choices, as well as some new products that you’ve yet to discover:

Although it’s not technically specified for outdoor use, our customers have found that LexJet TOUGHcoat ThriftyBanner can take the heat … and the rain. Photographer Carl Caylor reproduced football player images, shown above, and displayed them on the field in frames attached with BannerUps for an entire football season. “We had a few games with really nasty weather, and they really held up great,” he says. “The ThriftyBanner got wet, but after the game we hung them up to dry, and everything was fine. It was amazing for a product that’s not really rated for outdoor longevity.”

LexJet Simple Adhesive Vinyl SUV is a tried-and-true outdoor self-adhesive option. It can be used to cover up eyesores, like Spectra Imaging achieved quite stylishly by covering a generator and finishing it with a film laminate for extra outdoor protection, pictured here. Another self-adhesive favorite is LexJet TOUGHcoat AquaVinyl PSA, a go-to choice for durable outdoor signs, like those used for election season yard signs when paired with Coroplast or foam boards. And don’t forget that LexJet now carries a full line of Avery Dennison films and laminates made specifically for long-term outdoor use for vehicles, transit and marine graphics, as well as floors, windows and walls.

Need a lasting window option? We’ve got dozens of window graphics choices, but if it’s a retail space and you want to see through the graphic, a favorite option is LexJet Simple Perforated Window Vinyl (70/30). Because 70% of the surface area is printable, you get great graphic reproduction and color punch with the added benefit of not obstructing the visibility through the window. Compatible with solvent, eco-solvent, UV-curable and latex inks, it’s designed to mount on the exterior of the window and will cleanly remove from the glass within the first year of installation.

Try LexJet Production Display Film SUV for banner stands. If you’ve got a customer request for banner stands that’ll be used outdoors, this is an ideal option for you. Our Production Display Films were a huge success when they launched, and it’s not hard to see why — this true lay-flat option won’t curl on the sides the way some material will, especially when they’ve been displayed for some time. The solvent option means you don’t have to apply a laminate top coat, and it’s super versatile. LexJet Production Display Film SUV is ideal for trade shows when you don’t need it to stand up to the outdoor elements.

If you’ve got dye-sublimation capabilities in your facility, a high-end, durable solution is ChromaLuxe EXT, made specifically to be used outdoors and guaranteed to last up to and beyond three years. These metal panels create stunning, high-end signage or décor with the vivid color reproduction we expect from dye-sub transfers. Stay tuned to our blog for more information and real-life examples featuring ChromaLuxe EXT!

How to Start Marketing Your Décor Print Services

Deciding to add services like custom-printed wallcoverings and canvas wraps to your business is the easy part. Getting the word out and bringing in potential customers is where the challenge lies. Here are 5 tips to help you get started with marketing décor print services:

  1. Fix your identity. If your operation has always been called a “sign shop,” consider adjusting your business name or adding a new business unit specifically for décor services. Target which services you want to offer (start with one or two) and determine which products you want to print to. Once these are nailed down, the business name and focus will start to fall into place.
  2. Practice and promote. If you’ve decided to add customized digitally printed wallcoverings as your new offering, find a project you can work on as a beta site. Perhaps a restaurant that a friend owns or a business you regularly frequent that could use an update. Offer to print wallcovering for a room for free so you can get real-world experience in terms of the work flow, installation and product performance. When you’ve successfully completed a project, use before, during and after photos on social media and email campaigns to show off your new expertise.
  3. Connect with others. Get to know local interior designers who could capitalize on your new services. Attend networking events and learn about community projects that could allow you an opportunity to show off your work and get free publicity. Focus on collaborating with other professionals who may need the talents of your graphics team to create artwork for canvas wraps or customized patterns for wallcovering — and charge them reasonably for this niche service.
  4. Upsell to current customers. Opportunities are everywhere. If you’ve been creating backlit displays for a retail outlet, ask them if they’re interested in a wall mural to liven up their store. Same goes for restaurants, hotels or corporate accounts that you print signage for. Could they use a fresh accent wall or canvas wraps to add ambiance or elegance to their spaces?
  5. Get your content together. Create a sample book (or web page) of the types of work you can do. Photos with finished applications will go a long way in helping your customers to visualize what you can customize for them.

If you have questions about marketing décor services or success stories to share, tell us about it in the comments below.

Buy 1 Roll of HP Opaque Scrim, Get 1 Roll Free

For a sturdier indoor or outdoor banner option, stock up now on HP Opaque Scrim. For a limited time, you can buy one roll of 36-in or 24-in wide HP Opaque Scrim and get another roll of the same product (matching SKU) for FREE!*

This water- and tear-resistant material has full 100% opacity for no show-through. HP Opaque Scrim produces long-lasting, sharp image quality perfect for a wide range of graphic needs. Plus, it’s environmentally sound and certified flame resistant, and can stand up to all sorts of demanding spaces, making it ideal for busy, high-traffic indoor or outdoor displays.

Product Highlights:

  • Durable, tear-resistant polyester fabric
  • REACH compliant
  • Perfect for long-lasting indoor and demanding outdoor conditions
  • Brilliant image quality
  • Flame resistant with approved fire certifications

To purchase online, add the product in multiples of two (2, 4, 6, etc.) and use coupon code BOGO in your cart, or call your LexJet representative to order by phone.

*While supplies last

Choosing HEYtex for High-end Outdoor Signage

In the competitive world of business, it’s no surprise that large enterprises demand that their signage applications and designs be top-notch and eye-catching. For visual communications company Tone LLC, creating mesmerizing signage is its forte.

Focusing on large-format decorative printing and wall coverings, Tone’s work can be seen across the country, specializing in grand, large, and wide format graphics for construction, event and retail solutions. For Tone’s managing partner Steven Thompson, HEYtex 15 oz. Topaz DS and HEYtex 13 oz. TopazFLX Matte are his go-to option for dazzling and durable outdoor applications.

Tone’s work for French trunk and leather goods manufacturer, Goyard Paris (shown above), is one of its most recent applications featuring HEYtex products. In order to draw attention to Goyard’s new stores opening in San Francisco, Beverly Hills and Miami, Tone created storefront barricades to kick-start the brand’s awareness in the community.

The barricades were designed to feature Goyard’s logo, history excerpts, the grand opening date and even old photos of Goyard’s vintage storefronts from the past. The San Francisco application is designed to look like a high-fashion trunk, which quickly captures the attention of a passersby.

HEYtex offers gloss and matte finish materials with high tensile strength, ideal for the outdoor signage Tone creates. “It’s a nice, thick media,” Thompson says. “The denier count is really high compared to the different vinyl substrates, which is crucial for outdoor signage.”

Combined with an HP Latex 560 printer, the graphics are beautifully finished and scratch resistant – ready for Tone’s various high-end outdoor applications.