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Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Beyond Branding with Perforated Window Vinyl

Window Graphics Legacy Nissan

Legacy Nissan in London, Ky., has been effectively branding itself with larger-than-life brand murals applied to both its exterior-facing and interior windows.

Mobile Advertising with LexJet Perforated Window VinylThough it continues to emphasize the Nissan brand, Legacy Nissan is also emphasizing specific services and promotions that help set it apart from other dealerships using LexJet Aqueous Perforated Vinyl (70/30) printed with an Epson Stylus Pro 9900.

Pictured here is Legacy Nissan’s most recent campaign, highlighting the fact that its salespeople aren’t driven by commission using a simple, direct approach: No Sales Commission. How Refreshing.

Vehicle Window GraphicsThis is the message now front and center across its storefront windows, and displayed on the road with perforated window vinyl applied to the windows of the Sentra the dealership uses for official business around town.

Tied into other marketing media, like social media and printed collateral, the new campaign is already paying dividends, says Legacy Nissan’s Missy Reid.

“Signage is an important part of our marketing campaigns, so in addition to using the window vinyl we’re also printing banners with LexJet TOUGHcoat Blockout Scrim Banner,” explains Reid. “We’re doing some shorter-term campaigns now and these are very effective methods to get the word out, particularly when you combine the big graphics on the window with supporting graphics inside the showroom, and the mobile advertising.”

Posted on by Regan Dickinson Posted in News & Trends, Promotions & Rebates
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SGIA Show Special on Royal Sovereign Laminators Good through Oct. 31

Royal Sovereign Finishing EquipmentRoyal Sovereign is offering a free five-year warranty on its line of finishing products, available through LexJet and good through Oct. 31.

This offer is valid on any Royal Sovereign finishing product and includes a one-year manufacturer’s warranty and a four-year extended warranty provided by Warrantech.

The extended warranty agreement includes one on-site service and 24/7 toll-free customer service. It also covers 100 percent parts and labor, and there are no out-of-pocket expenses or deductibles.

Use Promo Code SGIA5YRFREE when you call a LexJet printing specialist at 800-453-9538 to take advantage of this limited offer.

And, if you’re at the SGIA Expo in Las Vegas this week, stop by Royal Sovereign’s booth (2591) to find out more and to check out the new banner welding machine. Royal Sovereign’s new banner welding machine welds any length banner quickly and easily with one-person operation and minimal assembly and maintenance needed.

Click here to see the lineup of Royal Sovereign laminators and cutters available at LexJet.

Posted on by Regan Dickinson Posted in Tips & Tricks
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Video: The Magical World of the Grommet, or Reinforcing Banners with Grommets

Grommeting BannersThe best thing about banners? Grommets. They’re circular, metallic and useful. And, when you punch grommets into banner materials you should reinforce those areas.

In the video embedded below you’ll learn about three different methods for reinforcing banners as well as other recommendations that will ensure the best results when you use grommets in a banner…

 

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Supplementing Photography with Printing

Banner Stand GraphicsProfessional photographer Dan Johnson, based in Grand Rapids, Mich., has built an amazing photography studio and an outstanding portfolio of top-notch work over the years. A creative artist, Johnson is also a creative businessperson.

In past posts at the LexJet Blog, we’ve covered Dan’s work at the annual ArtPrize competition, his method of building a spray booth to coat prints, and the portable photo booth he takes to special events he’s photographing.

Johnson’s most recent initiative is to supplement the traditionally slow winter months with additional income from printing. Recently, Johnson launched GoProPrints.com, a site that touts his printing capabilities geared toward photographers, businesses, churches and schools.

“We have the equipment so we may as well print for other people as well. So, we licensed the name, GoProPrints.com, and got the website started to see if we can build it into a workable system to print for other people,” says Johnson. “It’s a way for us to offer printing to other people without using our photography studio name. Over time maybe it will grow enough that we can hire salespeople to sell printing services to businesses.”

Johnson says that printing provides a “nice supplement” during the winter months, increasing revenue during that time. He adds that the most popular products are canvas wraps, banners and banner stand graphics. He uses LexJet TOUGHcoat Water-Resistant Polypropylene for the banners and Sunset canvas for the canvas wraps.

“With all the stuff we can get from LexJet we can offer a lot of different types of applications,” Johnson adds. “The website helps get us started toward marketing to different segments and gives us a presence that lends some credibility to what we do on the print side.”

Posted on by Regan Dickinson Posted in Technology & Products
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Pre-Event Promotion with Big Graphics at the Point of Sale

Large Inkjet Printed Store Banner

Dew Downtown Flagstaff is rolling like the proverbial snowball. Now in its third year, the event turns downtown Flagstaff into one long terrain park where boarders and skiers compete for prizes.

As the event gains traction and grows each year, the P.O.P. print shop at Nackard Companies pumps out increasingly more graphics year over year. This year, Nackard has also been printing pre-event promotions, the largest of which is currently hanging in a local Sam’s Club over a 400-plus case display of Mountain Dew beverages.

The graphic is 16 feet wide by 8 feet tall, double-side, divided into four sections to make transportation of the graphic easier. Printed on LexJet TOUGHcoat Water-Resistant Polypropylene, the four sections are actually made up of six print panels, paneled together with double-sided tape.

“I used my ONYX RIP software to panel it properly before I printed it. Each panel is 35” x 8’: it was about six pieces total with a 1/2” overlap. I designed it at the final size and told ONYX to give me a 1/2” overlap,” explains Steve Lalio, P.O.P. shop manager. “I took the printed pieces, laminated it, trimmed off the excess and used double-sided tape to put it all together as one big banner. I also placed gray lines in the RIP to tell me where the four-foot sections were, and then cut it at each line for transportation.”

Lalio adds that they were trying to bridge the gap between a graphic that was too heavy and one that was too light. Originally, the customer wanted the graphic applied to Coroplast, but Lalio explained that it would make it too heavy. Fabric would have been too light, and Lalio wanted a material substantial enough to attach the 3D snowboarder to on the right side of the graphic.

Inkjet Printed Truck BacksLalio also reinforced the top and bottom with strips of 2’x 4′ Coroplast, which also acted as anchor when Lalio drilled the snowboarder into the banner. The snowboarder was printed on LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene, laminated with LexJet 3 Mil Luster UV Standard Low Melt laminate, applied to a piece of Coroplast, and die cut.

Among other pre-event promotional graphics, Nackard also applied graphics the company’s Pepsi truck backs with LexJet Extreme AquaVinyl w/ PSA, laminated with LexJet 3 Mil Luster UV Standard Low Melt. Meanwhile, the shop is printing virtually non-stop for Dew Downtown Flagstaff, which runs Feb. 8-9.

Check back here for a recap of the graphics production for Dew Downtown Flagstaff sometime after the event. And, pray for snow (they could use more of the natural stuff for it).

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Blowing in the Wind with Banners

Loris Printing, Sandusky, Ohio, was on the lookout for a durable banner material to hang up for a Value City Furniture Christmas season promotion on a busy street near Lake Erie. The problem with the location is, well, Lake Erie and the inclement weather and high winds peculiar to that area, especially in the winter months.

Banner by Loris PrintingLoris Printing vice president Craig Hofer turned to his LexJet customer specialist, Rob Finkel, for some direction. Finkel recommended LexJet 11 Mil Valeron Banner finished with LexJet Heavy Duty Banner Tape and LexJet Banner Ups.

“We printed the banner and sent it to the city because the city has to hang it. The guy brought it back to the shop and said they wouldn’t hang it because it was too thin and would get destroyed in the wind,” recalls Hofer. “I told them it wouldn’t rip and personally guaranteed that if it did rip we would replace it. They reluctantly hung it up the week of Thanksgiving. It’s been up ever since and it’s absolutely taken a beating. It hasn’t ripped yet; it looks just as good as the day they hung it up. We had to educate people about the material because they assume a thinner material isn’t going to work.”

Hofer adds that they printed the banner on a Canon iPF8300 and didn’t use a laminate or liquid coating; the print went straight off the printer, seamed on the sides with the banner tape and Banner Ups secured to the corners.

“The material imaged perfectly. We had several people stop in and say how nice that banner looks. We’re kind of new in wide-format and I take Rob’s word for it. His advice has always worked really well for us, so it’s obvious he knows the products,” adds Hofer.