The Seventh Wave of Surfing, Photography and Inkjet Printing

Home decor ocean artwork
This stunning piece, Perfect Blue by Larry Beard of Solitary Exposure, was printed on LexJet Sunset Photo Metallic Paper and topped with acrylic.

In surfing lore the seventh wave is the crackin’ one; that epic wave in a series that begs to be caught. Whether or not the seventh wave lore is really true, there is at least a figurative seventh wave, one that Larry Beard has caught numerous times, both on a board and with his camera.

Pro surfing and inkjet printing
Larry Beard surfing professionally back in the day.

Beard is a former pro surfer who transitioned into photography – mainly fashion and commercial photography – after his time on the pro circuit. Beard’s connection to the ocean, however, was too strong to deny and surf photography soon became his focus.

That transition back to his first love, the ocean, also brought up the question of how best to present the photographic ocean art he was capturing. The picture shown here of one of Beard’s creations that adorns a client’s dining room is representative of that evolution toward the ideal presentation of his work.

Art blocks on acrylic
More examples of Sunset Photo Metallic behind acrylic, aka Solitary Exposure ARTBLOCKS.

Beard explains its creation: “First, we print the image on Sunset Photo Metallic Paper we get from LexJet. I’m really happy with that paper, by the way; it’s awesome. We then laminate it to either 1/4″ or 1/2″ acrylic, attached to a wood backing that has a Z-bar hanging mechanism. The Z-bar is an interlocking channel system where on channel is attached to the piece, top and bottom, with a corresponding Z-bar on the wall that you literally just drop it into the interlocking channels. A 1/4″ acrylic piece will weigh about 50 pounds; on half inch it’s about 80 pounds. It’s a substantial piece that you don’t want coming down in an earthquake or if someone bumps into it, and the Z-bar makes it solid.”

Canvas giclee art
Hells Angel and Sons of Anarchy star Rusty Coones with a 65" x 40" giclee Sunset Canvas of Solitary Exposure's "Liquid Avalanche".

Beard has created these stunning acrylic pieces for homes, offices and restaurants. This particular piece, called Perfect Blue, was selected by Beard to complement his client’s newly remodeled home and dining room.

“With the acrylic and the Sunset Metallic paper you get the utmost in detail. It’s so sharp; it looks like a flat screen HD TV. The acrylic gives it a glow that softens it and at the same time gives it more detail; I know that’s an oxymoron, but that’s the best way to describe it. It’s by far my favorite medium. It’s so high-end looking,” says Beard. “That particular image is so majestic and when you print it on Sunset Metallic it really elevates that room.”

Canvas art giclee triptych
Beard also creates Sunset Canvas triptychs of his work that are quite popular with home owners.

Beard began doing his own printing a few months ago when he purchased a Canon iPF8300 from LexJet. His expertise in color management and Photoshop, coupled with the wider color gamut of the 12-color printer, has been a revelation.

“I’m blown away with what we’re able to produce with that printer,” says Beard. “We were sending our work out before we got the printer and our prints look 20 to 30 percent better.”

Perfect Blue was captured during a photo shoot in the South Pacific with pro surfers Sunny Garcia and Koby Abberton for Carve Sunglasses. The shoot was another opportunity for Beard to capture the perfect, or seventh if you prefer, wave and add it to his online store at solitaryexposure.com. The online gallery also carries and prints the work of photo artists like Russ Sanders and David Puu.

“There are all kinds of techniques, styles, creativity and locations from talented artists. Once you get over yourself, you open up to being able to help those artists and pass along a wider variety of images,” says Beard.

Fine art canvas triptych
Beard also works with other artists and photographers, who are part of his online gallery at solitaryexposure.com. This is Russ Sanders with a Sunset Canvas triptych called "Gone Fishing".

The quality of Beard’s work comes from quantity. It takes a lot of time in the ocean, and the hazards associated with that, to capture his signature style. It starts before dawn when Beard dons a wetsuit and flippers, toting a his Canon 5D Mark III in a water housing to find what he calls those “magic moments.”

“With digital photography and GoPro, as well as file sharing on social networks, people are inundated with so much really good stuff. My thing is to get out there at five in the morning when the best light is best and put myself in those situations where you can capture that moment. That magic moment requires a little bit of luck, so the more you’re out there the more chances you have to capture it and come away with something special and unique and over and above what’s out there,” explains Beard. “In order to get some of those barrel shots you have to put yourself in the most critical part of the wave: I try to get it where the lip of the wave barely misses my head. I went to Bali after the Carve Sunglasses shoot since I was over there anyway and got smashed on the reef on my first session out and my water housing hit the reef, put a hole in it and flooded my brand new Canon. It’s got its perils, but I love the images I get.”

Fine art photography on canvas
Sunset Burst by David Puu, perfectly rendered on Sunset Canvas by Solitary Exposure, San Clemente, Calif.

Based in San Clemente, Calif., a nice, relatively sleepy beach town on the Southern California coastline, Beard says his favorite spot to shoot in SoCal is south Laguna.

“There are a lot of unique coves that are amazing. You can go down there this time of year and there’s no one down there. It’s such a perfect spot with the cliffs, the coves, a surf that breaks really shallow for dramatic photos, and the water is very clear,” he says.

Driving Booth Traffic with Full Wrap Surface Decoration

Trade show graphics wrap with adhesive-backed fabricIf the purpose of trade show graphics is to draw people to your booth, artist Lisa Rivas‘ display at the recent SURTEX 2012 exhibit was a resounding success. Of course the ultimate goal is to make sales, and lots of them, but you can’t make a sale if no one is intrigued enough to stop and look.

For exhibitors at SURTEX, the purpose of the show is to sell and license original art and designs for products like greeting cards, giftware, housewares, textiles, wrapping paper, wallpaper and just about any product that carries an image. Therefore, Rivas needed to display her artwork in the best light possible.

After consulting with a LexJet customer specialist, Courtney Borders in this case, Rivas settled on Photo Tex, a fabric with a removable adhesive that’s perfect for wall coverings. “Working with Courtney is like a dream, and everyone I work with at LexJet is very helpful,” says Rivas. “They seem to know what you need beforehand and tell you about it before something becomes an issue.”

As you can see in the accompanying photo, Rivas wrapped just about every possible surface in her booth with her designs, from the back wall provided by SURTEX to the front counter, and even the sample boxes.

Rivas plans to repurpose the prints made for the booth with follow-up direct mail pieces wrapped in Photo Tex, as well as offering Rivas designs for wallpaper applications.

“People came by and asked how I did it. A lot of people I talked to thought I used a lot of ink when I printed it, but the design was open and I used a very intricate pattern for the background that was on the pale side so it didn’t require a lot of ink,” explains Rivas. “I didn’t want it to be a cave; I wanted it to be a fresh garden you walk into. The counter was a similar surface and the application went very smoothly.”

Prints that Win: Bridging the Realism Gap

Painting photographs with Corel and Photoshop

Ann Naugher, owner of Hopkins Fine Portraits in Tulsa, is sought after far and wide for her artistic portraits of children. They bridge the gap between the realism of photography and what can be the surrealism of painting.

“My clients’ issue with a painting of their child is that it’s their child, and they don’t want to lose the realism of who their child is,” Naugher explains. “This bridges both worlds nicely where it’s an artistic feel but it looks like their child.”

In other words, with a painting, like a box of chocolates, you never really know what you’ll get. The image pictured here, called Windswept, perfectly illustrates this delicate balance. It’s a beautiful and artistic rendering of one of her client’s children, but it retains the character and essence of the subject.

Windswept won a LexJet Sunset Award in the Electronic Imaging category at the PPA’s Southeast district competition, and for good reason. It’s a tasteful, colorful and rich image that takes an ordinary portrait (displayed at the bottom right of the accompanying picture, below the final “painting”) and takes it to the next level.

“I’m more artist than technician, so the end result is based on feel. I retouch the photo so that the portrait starts out as the best possible portrait it can be. In Photoshop I start by drawing what I want that’s lacking in the image into the image. Then, I take the image into Corel Painter and not only paint what’s there, but I’ll add to it in Painter with the different brushes until it feels right,” explains Naugher. “I think it’s important to repeat colors and I tend to like images that have depth to them, so I like to work with the point where light is entering the portrait. In this case, it’s behind her, and instead of a tunnel of light I created a more circular feel to the background.”

Naugher adds that she usually applies oil painting highlights to the canvases that are produced from the digital work, which was not done for this competition. And, most of her competition prints are from actual client work, as was Windswept.

YouTube HowTo: How to Apply Wall Graphics with Photo Tex

How to apply inkjet printed wall muralsPhoto Tex is one of the most popular inkjet print materials available at LexJet, and for good reason. It’s versatile, easy to install and just as easy to remove, leaving little to no residue behind after it’s removed.

Though it can be used on a variety of surfaces, and has been, from windows to sign boards, it’s most common application is for wall murals and die-cut decals applied to walls in a diverse range of environments and applications, including convention center graphics, room décor, restaurant art and corporate lobby graphics.

Photo Tex comes in two flavors: One which is compatible with aqueous printers and another compatible with solvent, low-solvent, latex and UV-curable printers. Call a LexJet customer specialist at 800-453-9538 to find out more and for information about the full slate of LexJet’s wall graphics solutions. Also, be sure to check out the free white paper, Increase Revenue by Offering Wall Murals.

In the video below, video production coordinator Sean McGettigan, he of the multiple talents, shows how easy it is to apply and remove Photo Tex, as well as the best method for application…

Taking Corporate Art to the Next Level

Photographing and printing sports action imagesWhen someone says, “Nashville,” the first thing that pops to mind is music, and for good reason. Local photographer Ed Rode is renowned nationally for his artistic renditions of various recording stars. Rode’s photography draws out the heart and soul of each musician with his distinctive combination of lighting, hue and composition.

Rode was recently commissioned to provide photographic artwork of scenes from the Bridgestone Arena, which hosts the Nashville Predators hockey team and various special events throughout the year. Rode’s photography would be used to bring a special touch to Bridgestone’s corporate suite, which was being remodeled and updated.

Printing canvas wraps for a corporate suite“I spent several days photographing the Predators for the project. Since it was intended as a showcase for Bridgestone, the real challenge was making sure to somehow feature logos and branding without detracting from the essence of the shot,” says Rode.

To produce the photos, the obvious choice was Mark Lakey, owner of Art Warehouse in Chattanooga, Tenn. The choice was obvious since Lakey prints much of Rode’s work and Lakey provides not only top-notch finished work but he does it start to finish.

Photographing and printing artwork for a corporation“The theme was Ed Rode’s stylistic interpretation of hockey games and events. They hired him to put his spin on the arena; to give the suite the artsy, hip look of Nashville’s premier photographer,” says Lakey.

Lakey produced Rode’s photography on Epson GS Canvas Gloss with his Epson GS6000 low-solvent inkjet printer. Lakey says he chose a solvent printer with a solvent-compatible gloss canvas for speed, beauty and ease of use since he wouldn’t need to coat the canvas after printing.

Lakey then constructed canvas stretcher bars for a museum wrap of each the 11 images, which varied in size from about 11” x 20” up to 20” x 40” once printed.

“It took about half a day to hang them up, then they walked us around the arena. It was fun; they were really nice people,” says Lakey. “They wanted a clean, modern look for the entire remodel, and wanted to reflect that look in the artwork as well.”

Check out more of Mark Lakey’s projects at previous posts on the LexJet Blog:

Benefit Brings out the Best in Photography and Inkjet Printing

How Art Warehouse Brought Chatanooga to Life with Inkjet Wall Art

How Art Warehouse Brought Chattanooga to Life with Inkjet Wall Art

Custom wall mural inkjet printing

Mark Lakey, owner and president of Art Warehouse in Chattanooga, Tenn., strives to be in the “top two percentile” of his trade, and judging by the quality of the photographic and graphic reproductions shown here, Art Warehouse is there.

Lakey’s work is more than simply reproduction; it’s art and science. He’s meticulous about maintaining the fidelity of the original image and enhancing subpar images so that they meet his high requirements for the printed and finished product.

Lakey had both situations in front of him recently for two separate but similar and related projects: One for the Chattanooga Visitors Bureau and its Visitors Center, and another for Rock City Gardens, a local landmark and favorite spot where visitors from all over enjoy the scenery and rock formations.

Both projects were printed with an Epson GS6000 solvent inkjet printer on Photo Tex PSA Fabric – Solvent Printers from LexJet. Printing and installing the images was a cinch. Lakey chose Photo Tex because the customers wanted something they could tear down and easily replace if they wanted to try a different wall mural or remodel in the near future.

Inkjet print custom wall mural“That’s probably the greatest advantage of the Photo Tex material. All they have to do is have the contractor clean up the wall a little bit, and it’s done. From their perspective they have the freedom to decide if they want it up to leave it up for as long as they want. They love the possibilities it opens up. Particularly in the case of the Visitors Bureau, if our skyline changes in the next couple of years they can put up an updated mural that reflects those changes,” says Lakey.

Lakey adds that he offered to clear coat the murals, but the clients preferred the matte finish because you can view it from any angle in any lighting situation with zero glare. That worked for Lakey too, since he’s a self-described “matte finish freak” whose favorite photo paper is LexJet’s Premium Archival Matte.

The real challenge was in pre-production and processing the images for printing. In the first instance, at the Visitors Center, he had an amazing image with which to work, courtesy of local photographer Lawson Whitaker. Whitaker’s capture of the Chattanooga skyline was right on, but the challenge was the sheer size of the file and the final output size, about 17 ft. x 13 ft. in four panels.

“Each file presents its own algorithm to make it that large. It starts with a proper workflow to be as good as it can be. That workflow can change so it’s not written in stone,” explains Lakey. “Typically, I’ll either de-noise it or instead of doing a line sharpening I’ll do a radial sharpening to separate the shadows and highlights a bit, and run it through either PhotoZoom Pro or Genuine Fractals. Data is data. If you don’t have it then you try to make it as close as you can so you don’t see over-Photoshopping. I don’t want to make it into something it’s not.”

The other image for Rock City Gardens was much more of a challenge and required a lot more work to the file to make it just right. The image was originally taken in the ‘70s then drum-scanned, and it wasn’t a great drum scan to begin with, says Lakey.

“Scanners are great, but just like a camera lens, they have a sweet spot. You can hit below it or above it and not have a good photo. It’s all about knowing your equipment so you hit that sweet spot, but they did not hit the sweet spot,” explains Lakey.

Lakey and the graphic artist on the project spent most of their time on the signature portion of the image, the waterfall area called Lover’s Leap. It’s the piece that’s used in all of Rock City Garden’s marketing and basically works as a brand.

“In Photoshop I did a color selection of that particular section. I used Nik Software’s sharpening tool and Photoshop’s sharpening tools. Depending on what the file has in it, I’ll either go into unsharp mask and do more of a radial sharpening, and then go back into Nik with a line sharpening. Then I’ll do a color selection on parts of the photo I think have the most noise and do a Noise Ninja process on that,” says Lakey.