The space dedicated for Visit Sarasota County’s visitor center started as a pretty blank slate — crisp white walls with high ceilings and lots of potential. The Visit Sarasota team asked LexJet to add some creativity with the possibilities of print. And we took it from floor to ceiling … and beyond.
Since we knew that desktop and bookshelves would be covered with colorful brochures and maps, we opted for a subtle watercolor print for the wallcovering. We chose Vescom Polster wallcovering with a slightly textured surface that provides the natural look and feel of stucco. And because this Type II PVC vinyl wallcovering is Class A fire rated and meets EPA requirements for low-VOC emitting products, we knew it would be a safe option for the busy visitors center.
A large curved wall was just begging for a show-stopping graphic. Using EnduraFab Frontlit Premier latex-printable textile, we printed five hanging panels that created the quintessential Sarasota sunset family portrait.
Our most exciting print project paired canvas wraps with augmented reality. We printed a half dozen canvas wraps with images that photographers captured around the Sarasota area. Using our proprietary augmented reality app for smartphones or tablets, a video would play when the device was held in front of the canvas wraps.
The canvas wraps included images of beach scenes, paddle boarding, shopping and more areas of interest for visitors. We chose Fredrix 777VWR Vivid Matte Canvas with a smooth texture that delivers highly detailed photo reproductions.
Watch the video above to see how it all came together for the Visit Sarasota County group and their open house, which celebrated the new space.