Soft Signage Options for All Printer Technologies

Recent reports show that the demand for soft signage has seen double-digit growth in the last few years. That means you need options to create fabric banners, signs and exhibit graphics that work with the equipment and printer technology you own.

And while some fabrics may cost more for, say, trade show booth graphics, the upsell to your customer is that they can use fabric graphics more than once, and they’re less expensive to ship and stand up to traveling better than heavier, easily damaged options.

Let your customers know that the higher cost buys them easier installations that are foldable, reusable and even wrinkle resistant. Plus, they look more high-end and will drape more elegantly than vinyls or films they’ve used in the past.

So, in effort to make soft signage and printable fabrics more accessible to you, we’ve collected a list of products, based on printer type and application to streamline your search:

Latex

EnduraFab Textiles

Fabric solutions for Latex printers have hit the market in recent years, including the EnduraFab line of products, which are finished with a proprietary coating made specifically to work with Latex inks, while providing durability and a soft hand to the fabric. EnduraFab Stretch is a great option for SEG frames (or sew-less frames like SignComp). Check out this video review from HP’s Timothy Mitchell on how EnduraFab performs on Latex. For hanging banners and other indoor soft signage, try HP Light Fabric, for brilliant prints that stand up to creasing and wrinkling — now available at a reduced price.

Aqueous

LexJet Water-Resistant Satin Cloth

You don’t need dye-sub to create great-looking fabric signage. You can get it done with an aqueous printer and the right printable textiles. For everything from banners to backlits to signage, LexJet Water-Resistant Satin Cloth is a lightweight option that is finished with a coating that will hold high levels of ink saturation and maintaining its water resistance. One of our customers says: “The cloth is very durable! The fabric holds the colors well, and can easily be folded to fit into convenient packaging for transport. Any creases or wrinkles can be quickly reduced with a light ironing upon arrival.” For a slightly heavier, versatile fabric, consider LexJet FlexTek 170g, an aqueous-compatible, budget-beating option that can be finished with either grommets or sewing, and works indoors our out. It also works well as an alternative to canvas, and wraps easily on stretcher bars.

Solvent/Eco-Solvent

We’ve got the versatile LexJet FlexTek SUV 200g in a solvent-compatible version, as well. Great for outdoor projects, and a cost-friendly option for banners and gallery wraps. For a lighter-weight option for backlit displays or trade show graphics, check out LexJet Poly Select Light SUV. The tight weave and satin finish give it an elegant finish that looks great in retail spaces or even for décor items.

Dye-Sublimation

Teardrop flags.

Tried-and-true printed fabric results are traditionally achieved with dye-sub, and now we offer Fisher Textiles in wide-format widths. We’ve got a full portfolio of Fisher Textiles to choose from for a variety of projects, but we wanted to highlight 4019 Nirvana BOB for its award-winning soft knit fabric that’s coated with a black backing, so you get the lightweight fabric with excellent opacity and flame resistance certification. If you’ve got requests for the popular teardrop flags, there’s no better option than Fisher Textiles 1701 Primary Flag.

For even more fabric ideas that match your printer technology, call a LexJet specialist at 800-453-9538 and grow your soft signage business, too!

New Exhibit Takes Flight with Floor-to-Ceiling Murals

When the design team at Field Museum in Chicago wanted to create an exhibit with the few James Audubon’s artifacts they had on-hand, they decided to give it a big treatment with floor-to-ceiling murals of reproductions of Audubon’s illustrations.

The exhibit idea started with an original over-sized book by Audubon, a 19th century naturalist and painter who dedicated his life to studying and documenting all the birds of North America. His bird expertise and illustrations are world-renowned. Field Museum had a few birds represented from the book as well as pages from one of Audubon’s sketch books. With only a few items on-hand, but a desire to showcase them, Nel Fetherling, supervisor of graphic production, worked with her design team to come up with a creative approach for the small exhibit.

The images in the book had been photographed years ago, and Fetherling was able to access the files. “I said: ‘Let’s do wall paper,'” she says. “We wanted to do something really, really big.”

Fetherling had used LexJet Print-N-Stick Fabric for smaller jobs and thought it could work as a wall mural, as well. “Because we use aqueous inks, I knew I couldn’t print true wallpaper, so I used this product instead,” she says. Her team printed six 14-foot x 75-inch wall murals as well as one for the entryway (pictured at top).

“The colors were so brilliant,” Fetherling says. “Our designer was skeptical, but after we printed it, she said the colors were almost better than the actual illustrations. It’s just such a nice white to print on.”

Fetherling handled the installation herself, requiring a scissor lift and a bit of trial and error. “I was thankful that it was a little bit forgiving,” she says of the ability to reposition or remove Print-N-Stick. “We have had other products that weren’t quite as successful going through the printer — and the colors were not as good. This is better than other products we’ve used with an adhesive back.”

She says Print-N-Stick’s versatility has everyone talking about what they could use it for next, since it is a viable alternative to a solvent or latex vinyl that she could not print in-house on her two Canon PRO-Series PRO-4000s.

“The Canon PRO-4000 and Lucia inks are very nice,” she says, with her team relying on the printers for everything from educational panels to artwork to event posters and much more. “Our designers were amazed at quality of prints coming out of the Canons. And we liked that we can get a two-roll thing on the Canons to switch out papers quickly.”

To learn more about the Audubon exhibit, visit Field Museum. To learn more about LexJet Print-N-Stick Fabric, call a LexJet rep at 800-453-9538 or visit LexJet.com.

Get the Most Out of Your Aqueous Printer

Are you using your aqueous printer to its full potential? From canvas prints to temporary outdoor graphics, your aqueous printer is the utility player every profitable printshop needs. We’ve put together some applications and media suggestions to help you get the most out of your printer:

Décor: If you are considering décor applications, you may have thought an aqueous printer limited your capabilities, but, in fact, you can print plenty of décor applications, including wall art and wall murals. LexJet Sunset Select Matte Canvas is a customer favorite for photo prints or fine art reproductions. It can also be easily stretched for canvas wraps, like the GOframe system. If you are looking for wall murals, decals or window graphics, try LexJet Print-N-Stick Fabric, an easy-to-use and apply option that’s forgivable and repositionable during installation. Check out our Digital Décor Printing Line Card for more aqueous options, as well as many others.

Soft Signage: One of the fastest-growing trends in the market is the transition to soft signage using fabric rather than rigid vinyl or polyester films for POP displays, banners, framed graphics and even trade show booths. The advantage to fabrics like LexJet Water-Resistant Satin Cloth or LexJet FlexTex 170g is that they are easier and lighter to ship, image nicely and can be used for indoor or temporary outdoor applications. With soft signage textiles, you’ll need some easy finishing techniques — watch this video for quick tips on using a hot knife for perfectly finished edges.

Outdoor Banners: When it comes to outdoor advertising and event signage, LexJet TOUGHcoatTM Water-Resistant Polypropylene and  TOUGHcoatTM ThriftyBanner are two of the most popular products. Both products are easy to handle, offer scratch- and water-resistance, and a bright white point which means vibrant prints, even in outdoor weather. Need more outdoor aqueous options? Check out this blog for more ideas and applications that will look great and stand up to the elements.

Still unsure how you can use your aqueous printer to expand your market offering? Call one of our specialists at 800-453-9538 or visit us at LexJet.com.