Preparing for a trade show project requires a lot of planning, from site inspections and product choices to printer setup and installation. In the video above, trade show printing and installation pro Keith Bernard of Now That’s a Wrap, shares his advice, stemming from years of experience, including:
- Booth sizing
- Site inspections
- Product choices
- Printer and media settings
- Installation success
He highlights the key steps you should take when planning, creating and setting up the display so everything goes smoothly from start to finish. For example: “You’ve got to talk about whether the graphics will be used inside or out,” he says, “and what could potentially damage the display, fade the ink or could have issues with glare.”
Asking your customer the correct questions will ensure their graphics stand out above all the competition. Taking the time to get the right team members in place and planning ahead will allow your customer to focus on their business at the show, while their graphics are performing seamlessly in the background.