Preparing for a trade show project requires a lot of planning, from site inspections and product choices to printer setup and installation. In the video above, trade show printing and installation pro Keith Bernard of Now That’s a Wrap, shares his advice, stemming from years of experience, including:
- Booth sizing
- Site inspections
- Product choices
- Printer and media settings
- Installation success
He highlights the key steps you should take when planning, creating and setting up the display so everything goes smoothly from start to finish. For example: “You’ve got to talk about whether the graphics will be used inside or out,” he says, “and what could potentially damage the display, fade the ink or could have issues with glare.”
Asking your customer the correct questions will ensure their graphics stand out above all the competition. Taking the time to get the right team members in place and planning ahead will allow your customer to focus on their business at the show, while their graphics are performing seamlessly in the background.
“I have always been inspired by making things a little different to be better. I saw a poster in a store of a 3D football helmet and thought, glue that on a table!” Birch says.
To win in the large-format printing industry, the key is to be able to offer a variety of media for a multitude of applications. In today’s market, it’s important to have a display or banner material that performs like a real MVP. 
HP Light Fabric has a variety of uses, like displays, banners, event signage, retail POP and more, and it’s easy to use. HP Light Fabric’s excellent ink saturation produces brilliant prints that resists creases and wrinkles. It’s a perfect direct-print trade-off to dye-sublimation and fabric printing, and it’s compatible with HP Latex inks. It also has an approved fire certification.