LexJet Reviews: A Deep Dive into General Formulations’ High-Performance Solutions

For this edition of LexJet Reviews, C.J. Forker takes a closer look at some of the most popular adhesive vinyl products from General Formulations.

From windows to cars to hard-to-stick surfaces, there’s something in the General Formulations family that can help you create colorful, vibrant displays and graphics:

General Formulations 270 WindowMark™ Perforated Film 70/30 – For privacy and pop, 270 WindowMark is the way to go. Offering 70% coverage, this flexible film provides one-way viewing and vibrant window advertising. It is cleanly removable for up to a year, allowing you to change your images seasonally or yearly. For added protection, pair it with General Formulations 242 Clear Cast Vinyl.

General Formulations 230 AutoMark™ Wrap Vinyl and 333 AutoMark™ DRIFT® PW Wrap Vinyl – For fleet and vehicle graphics and decals, these two solutions are high-performance calendered vinyls with an air-egress liner for easy installation. GF 230 AutoMark is the more conformable of the two and the best alternative to cast vinyl. It can handle moderate curves and does well over rivets.

The slideable adhesive and liner system on GF 333 gives DRIFT its name, allowing the installer to position and reposition the media until it’s time to engage the adhesive on the PSA film.

General Formulations WallMark® HTR – Designed to be both high-tack and removable, the WallMark HTR products are perfect for difficult surfaces like zero-VOC paints, and it’s still cleanly removable for up to a year.

Available in five different textures – Matte, Canvas, Leather, Stucco, and Sand – WallMark HTR is perfect for retail and general signage, wall graphics, and window graphics.

General Formulations 285 RoughMark™ – For tricky surfaces, 285 RoughMark offers an opaque film with a high-tack removable adhesive. It’s an excellent choice for brick, concrete, cinder block, and low-energy surfaces. The high-tack adhesive is cleanly removable for up to six months, while the vinyl is durable for up to five years for outdoor graphics.

General Formulations 255 OptiMark™ Clear Gloss Vinyl – This optically clear vinyl is perfect for graphics with less than 100% ink coverage or for printers with white ink capabilities, like the new HP Latex 700W and 800W Series. Create eye-catching retail and window graphics with this 3-mil clear calendered vinyl.

To learn more about these General Formulations solutions, visit our LexJet Reviews library, give us a call at 800-453-9538, or visit LexJet.com.

Now Available at LexJet: EFI Pro 30h Wide Format Hybrid Printer

The new EFI™ Pro 30h puts the “wide” in wide format. From a wide variety of applications to a wide variety of substrates to just plain wide, the 3.2-meter (126-in) printer offers both flatbed and roll-to-roll capabilities.

For commercial printers, sign-shops, or anyone looking to expand into high-value specialty substrates and popular applications such as wall coverings, décor, and signage and print direct to rigid substrates, the Pro 30h gives you the chance to expand your printing capabilities.

Offering LED curing technology, printing with the Pro 30h means you can offer quick turnaround on last-minute jobs, while the output speed – 2,477 sq. ft./hour or 60 boards/hour – will help increase your volume.


  • Increase your output speed – up to 2,477 square feet per hour or 60 boards per hour
  • Offer high-value prints – two channels of white ink
  • Get precise dot control – UltraDrop™ Technology 7 pL printheads
  • Easy layout – Fiery proServer Core comes with production and color features
  • Drive down your operating costs and save energy – “Cool cure” LED technology uses 1.8 kW rather than the usual 10 kW

Consider shrinking your costs by going wide with your printer and investing in the new Pro 30h. Visit our dedicated resource page or contact a LexJet wide-format specialist at 800-453-9538 today to find out how you can go big.

Sunset Image Awards Winners Unveiled

As the summer was winding down, LexJet held the Sunset Image Awards, an online photo contest to help all levels of photographers learn from Cheri and Dennis Hammon, and Pete Wright. Dennis is a Professional Photographers of America (PPA) affiliate juror and Cheri is a qualified juror for state competitions. Pete Wright is a professional photographer, a PPA juror, and a Canon Technical Specialist.

After each image was shown, the judges analyzed it and then offered their critiques and insights for the top images. While judging is subjective, the ratings are based on PPA’s 12 Elements of Merit.

Over 50 images were chosen to go to the final judging, where each image was scored. When a judge felt it was necessary, he or she challenged the scores and they discussed, in detail, why they scored the way they did.

After the discussion, jury chairperson Dennis Hammon would ask all the judges to score again. If you’ve never entered a photo competition, this was a great opportunity to see and hear how the judging happens.

In the video above, you can watch the judges’ announcement of the top image in each category:

  • Fine Art/Composite: “Hope” by Toni Harryman
  • Portrait: “Let Me Dream” by Mari Latozas
  • Wedding: “Wish” by Ricky Pan
  • Wildlife/Landscape: “Great Blue Heron in the Mist” by Becky Kempf


To watch the judges discuss and score the images, click on the video below. Stay tuned to the LexJet blog and Sunset and LexJet social media for updates on future Sunset Image Award competitions.

For more information on Sunset media or to learn more about bringing photography printing in-house, contact a LexJet specialist at 800-453-9538 or visit LexJet.com.

Tune in to Learn with Pete Wright and Canon This Month

On Thursday, Sept. 23, join Pete Wright – a Canon technical specialist and award-winning photographer – as he provides an overview of the Canon imagePROGRAF PRO-Series at 11 a.m. ET. Everyone who attends is eligible to receive 5% – up to $631 – off MSRP for a new PRO-Series Canon. If you are considering the new 12-color PRO-2100, PRO-4100, or PRO-6100, or the new 8-color PRO-4100S or PRO-6100S, register for our live event.

Afterward, stick around as Pete answers your questions during the live Q&A.

The Canon imagePROGRAF PRO-Series printers include breakthrough technology for professionals who demand perfection. Canon sets the bar by delivering rich, detailed, brilliant colors in 24-, 44-, and 60- inch widths.

The product line includes models for professional photography and fine art, production signage, infographics and posters, technical documents, and general use markets.

Sign up online or call one of our printer specialists at 800-453-9538 for additional information.

*Webinar promotion can only be combined with monthly instant rebates. Not valid with any other promotions or programs.

Cube Mate Keeps Students Safe at School

For many kids, remote learning may still be the norm, but in-person school is back in session around the country. It seems that readin’, ‘ritin’, and ‘rithmetic have been replaced by safety, sanitizer, and sneezes. That’s where the ARC Cube Mate comes in.

Help your child create a safe, personal learning space with the lightweight and portable ARC Cube Mate. This personal safety system is completely customizable, which means your future veterinarian can decorate hers with her favorite animals or your future NFL first-round pick can choose his favorite team colors.

Choose from two sizes:

· Cube Mate 23-in W x 23.5-in H x 16-in D
· Cube Mate Jr. 23-in W x 20-in H x 16-in D

Both sizes are under a pound, so, while the protection is heavy, the Cube Mate is not.

Don’t forget, Cube Mate is GSA qualified and volume discounts are available, so it’s cost-effective and easy for anyone to make the classroom, lunchroom, or playroom safe.

To learn more about ARC Cube Mate, give us a call at 800-453-9538 or click here to start designing today.

New Fall Savings Opportunities with These September Rebates

We’re kicking off September with some great opportunities to save. Check out these instant and mail-in savings available for HP, Canon, and Epson printers.


Attend an HP event and receive $500 savings towards the purchase of an HP Cutter when you purchase an HP Latex 700 or 800 Series.

Cash in and Trade up to get up to $1,000 back on the purchase of a DesignJet printer through Sept. 30.

To see all available Latex and DesignJet rebates, visit the HP resource page HERE.


Save up to $575 instantly on a qualified imagePROGRAF TM-series or PRO-series printer.

Visit your Canon rebates resource page HERE.


From signage to shirts, Epson has a versatile line-up to fit your project. Instantly save up to $5,000 when you purchase a new Epson printer. Choose from dye-sub, photo, solvent, and even the new resin technology.

To find your new Epson, visit the Epson resource page HERE.