Four-Part Series: HP Latex Printer Accessories

Part Two – Using the Counterweights and Take-up Reel on Your HP Latex Printer

Printing panels for trade shows can keep a latex printer and a production manager busy, but there is one tip from HP Latex Specialist Timothy Mitchell that can help lighten the load a little: use the counterweights.

“There are a couple of key pieces to successfully panel printing with the 300 series latex printer,” Mitchell says of the counterweights. If you’ve never used them, they could still be on the dancer bar for the newer 300 series printers. For the older models (310, 330, 360), you may need to contact HP Support to order a set.

When panel printing, it is more efficient and accurate to reduce the tension on the media. The dancer bar adds tension and adjusting the counterweights on either end of the bar allows you to increase or decrease the tension, depending on the media thickness and material.

Another important tool to use properly is the take-up reel. Many people may not know that there is an option to wind the graphics inside or outside.

“If you go inside, there is a little less tension than if you go outside. I usually judge it by the media,” Mitchell says.

Much like adjusting the counterweights, winding media inside or outside depends on the media.

Watch the video above to see Mitchell discuss his tips and tricks for the counterweights and take-up reel. If you have an older 300 series printer, you can contact HP Latex Support.

If you have questions or are interested in learning more about printing with latex, contact a LexJet printer specialist at 800-453-9538 or visit LexJet.com.

Hit the Books with August Webinars

It’s hard to believe, but August is when people start thinking about “back to school,” so don’t miss these free learning opportunities with teachers from Canon and HP. John Stevens, one of the industry’s leading latex specialists will talk about the benefits of bringing HP Latex technology in-house. Later in the month, Pete Wright, an award-winning photographer, will discuss software and applications for the Canon imagePROGRAF PRO-Series printers. Attend one of the webinars and receive additional savings with the purchase of a qualified printer. Sign up today because space is limited.

HP Latex Webinar: Join us for the free HP Latex printer technology webinar on Tuesday, August 13, at 11 AM ET. Attend and you will save $1,000 on an HP Latex 315 Print & Cut Bundle or $2,000 on HP Latex 335 Print & Cut Bundle, or save $3,000 on an HP Latex 560 or $4,000 on HP Latex 570. SIGN UP NOW

Canon PRO-Series Webinar: Join us Tuesday, August 27, at 11 AM ET to learn about the features of the Canon PRO-Series printers and software, and print applications. Attendees will receive an additional 5% off their PRO-Series printer purchase. SIGN UP NOW

Sign up online or call one of our printer specialists at 800-453-9538 for additional information.

Four-Part Series: HP Latex Printer Accessories

Part One – When to Use Platen Covers

If you’ve recently purchased an HP Latex Printer, there are some important tools you may not be using that can make printing a little easier: platen covers, counterweights, butterfly edge guards, and spindles.

In part one of our four-part series, we’ll discuss when to use platen covers.

Long, unattended runs on the latex printer is a great way for print service providers to complete large projects while staying on schedule with short runs or quick custom jobs. However, some PSPs experience issues when continuous runs are printed on fabric.

Because the media is porous and a heavier ink load is required (185-200% coverage), condensation can build up between the fabric and the platen and stain the image.

Timothy Mitchell, HP Latex Specialist, says that the platen covers, which are included with the Latex 365 or 500 series, are made specifically to reduce the condensation during these runs.

“These are there to prevent the accumulation of condensation and creating a discolored stain,” he says. “If I’m going to run an entire roll for a trade show, I will put these on because I am going to run continuously, and it will create a lot of moisture and the felt [on the platen cover] is necessary.”

Watch the video above to see Mitchell discuss the proper times and ways to use the platen covers. If you have an older 300 series printer, you can contact HP Latex Support.

If you have questions or are interested in learning more about printing with latex, contact a LexJet printer specialist at 800-453-9538 or visit LexJet.com.

What They’re Saying: HP Optimal Gloss Air GRP – ‘It Really Shines’

Husband and wife team Rick and Connie Rhind Robey are the owners of SpeedPro Imaging in Silver Spring, Md. Recently, the SpeedPro headquarters in Denver asked for volunteers to test one of the new HP Adhesive Vinyl products from LexJet. The Robeys responded and brought in a roll of HP Optimal Gloss Air GRP and HP Gloss Polymeric Overlaminate.

The first project they created with the Optimal and Gloss laminate was a wall mural. “Wall graphics can be tricky with the new paints,” Rick says. “We did a test with the Optimal and it was a go. It went up well and stayed up well. It was a great start.”

“We’ve been using another product, but it’s kind of pricey. The Optimal has the same characteristics and maybe even a little better holding power,” says Rick. “I’ve been using it [Optimal] based on what the 40C can do: vehicle decals, flat surface, even subtle rivets. One customer was so thrilled, he’s sending us another job.”

While the Optimal is perfect for walls, vehicle decals, and other outdoor signage, there was an opportunity to use it in an unorthodox manner in Rick’s hometown of Kensington, Md. Some of the stores in the downtown area planned a storefront-style appearance on the back of the buildings.

Local artists were commissioned to create art that would decorate these “storefronts” and Rick and his team printed the artwork on Optimal, laminated it with Polymeric Gloss and installed it to hide storage space from street view. 

“I loved the high-quality look of the images. Each section was designed by a different artist. It’s important that the final piece looks great and the artist loves it. It really shines in the high-end market place,” Connie says.

The artwork has generated a lot of interest on “Antique Row” in the quaint downtown area. “The pieces have garnered a lot of attention, it speaks to the work of the artist, the work of the printer and the material,” she says. “With this job, there’s no marketing message to hide behind. It’s showcasing art. And this product really shines.”

Connie, who is also the Marketing Director, says that they are delighted to have a product like this for customers. “It’s fun to find a product that we like so much. We are excited to use it moving forward.” Rick agrees, “the graphics go on and stay on. That’s important. We’ve gained a lot of confidence in the product and will recommend it to other SpeedPro locations.”

If you are interested in trying any of the products from the HP Adhesive Vinyl portfolio, give us a call at 800-453-9538 or visit LexJet.com.

LexJet brandUP: Supporting Ringling College Students’ VR Game at SXSW

South by Southwest, or as it’s more commonly known, SXSW, is a convergence of creatives across the interactive, film and music industries held annually in Austin, Texas. Marketers exhibit brand roll-outs and new products and applications to attendees.

One brand activation at the 2019 festival featured a group of talented students from Ringling College of Art + Design. About 35 students, studying graphic design, game art, illustration, motion design and business of art and design, launched “Wet Dog Corp.” a futuristic, arcade-style virtual reality game that takes the player through various levels where dirty dogs on conveyor belts are waiting to be cleaned.

“Wet Dog is a zany, fun VR dog washing game that some of our Game Art seniors made in collaboration with Flight School. We thought it would be a fantastic idea to debut the game at SXSW at their Gaming Expo,” says Jamie DeRuyther, a Game Art and Virtual Reality Development faculty member at Ringling College. “It really kind of blossomed into this really, really amazing marketing campaign.”

To attract people to the VR game, the Ringling team wanted to personalize and brand as many eye-catching items as they could. From water bottles to banners to vehicle decals, the Wet Dog logo was everywhere. “It’s real-world stuff with real clients in a real product in real time,” says Jeff Schwartz, Associate Vice President for Academic Affairs & Dean of Undergraduate Studies.

Tallie Malka, majoring in business art and design with an emphasis on marketing, stresses the importance of brand identity. “Branding this company [Wet Dog Corp.] and promoting what we’re doing is what I want to do for a career,” Malka says. “Every touch-point that these people have, they know our brand. That’s why we have branded water bottles, branded everything.”

The students of Ringling and the professionals at LexJet joined together in a collaborative effort to design the graphics, choose the right media, and print the images needed for the project.

LexJet provided the media and offered tips to create many of the large-format printed assets for the experience including banners, displays, vehicle graphics, target boards and water bottles. Here’s a peek into how the students brought Wet Dog Corp. to life:

  • Because the team set up outside, they chose HEYtex Mesh for the eye-popping graphics printed on 60/40 pattern, providing see-through visibility.
  • Easy-to-read graphics printed with LexJet Production Display Film SUV were displayed with banner stands and strategically placed throughout the booth, providing directions and hints to gamers. This durable film was selected because of its excellent image quality and water-resistance.
  • Vehicle branding is one of the easiest, but most important marketing opportunities. The Wet Dog team rented a van for the event and created temporary door and hood graphics using HP Optimal Gloss Air GRP. This calendared vinyl offers a gray, repositionable adhesive and is perfect for fleet and flat-paneled vehicle graphics.
  • In addition to the VR game, a carnival-style game was created with images of dogs printed on HP Prime Gloss Air GP and then installed on backboards. The calendared vinyl with a gray, permanent adhesive is a print service provider’s best asset. This versatile product can be used for indoor and outdoor signage, menu boards, stickers and decals, and many other applications.
  • Using the HP Latex 335 Print and Cut, labels were printed on HP Prime Gloss CP allowing the students to personally brand the water bottles in the booth, on demand. The calendared vinyl with clear adhesive is perfect for stickers, decals and other graphics on clear or light-colored substrates.

The Wet Dog Corp. experience garnered over 900 visitors in a single day. To see more about this successful brand activation as well as see the products in action, click on the video above.

If you are interested in these or other products from LexJet, give us a call at 800-453-9538 or visit LexJet.com, today.

These July Rebates are HOT!

It’s that time of year: Fireworks light up the night sky and there’s the smell of barbecue in the air. But before you settle down by the pool or at the beach, check out the available rebates and webinars:

This month’s rebate highlights include: Canon is offering up to $1,200 cash back on the purchase of an imagePROGRAF PRO-Series; HP has extended the ISA promos on the Latex 365 and 560; instantly save on the newest additions to the Epson family: SureColor Production Edition P10000PE, P20000PE, and SureColor S-Series Print-&-Cut.

Canon Rebates

Canon PRO-Series 4000

Mail-in rebates are available on Canon imagePROGRAF PRO-Series*:

*Webinar savings can be stacked with mail-in and instant rebates where applicable

Canon PRO-Series Webinar:

Join us on July 11, at 11 a.m. ET to learn all the tips and tricks for the current line-up of Canon printers. Attendees will receive an additional 5% off their PRO-Series printer purchase. SIGN UP NOW

HP Latex Printer Instant Rebates, valid through July 31

  • HP Latex 115, 54-inch printer: $1,200 when you by 2 units; $1,700 when you buy 3 units
  • HP Latex 115 Print & Cut: $1,200 when you by 2 units; $1,700 when you buy 3 units (can mix and match Latex 115 and Latex 115 P&C when purchasing 3 units)

HP Latex Webinar: Join us for a webinar on HP’s Latex printer technology on July 22, at 11 a.m. ET. When you attend this webinar, you’ll save $1,000 on an HP Latex 315 Print & Cut Bundle or HP Latex 335 Print & Cut Bundle, $3,000 on an HP Latex 560 or HP Latex 570. SIGN UP NOW

Partner the HP Adhesive Vinyl and Laminates with the HP Latex Print & Cut for perfect stickers.

HP Upgrade to Latex

When you upgrade and trade-in an eligible large-format printer, you will receive a $6,000 mail-in rebate with the purchase of an HP Latex 570. This offer is valid through July 31, 2019 and cannot be combined with LOI. Claims must be submitted by August 31, 2019 to qualify for the mail-in rebate.

Eligibility for all Upgrade to Latex rebates require submission of motherboard or formatter board and a photo of serial number/back panel from your current printer.

HP DesignJet Cash-in & Trade-up valid through July 31, 2019

When you upgrade your eligible trade-in, large-format product, you can get up to $3,500 cash back when you purchase or lease one of these qualifying DesignJet series printers:

Eligibility for all Cash-in & Trade-up rebates requires submission of serial number and motherboard or formatter board from your current printer. To qualify, all purchases must be made by July 31, 2019 and claims must be submitted by August 31, 2019 to qualify for the mail-in rebate.

HP T-Series Instant Rebates

EPSON Instant Rebates – Valid through July 31, 2019 

Epson SureColor F9370

EPSON F-Series:

EPSON P-Series:

EPSON S-Series:

Print & Cut Bundle includes S-Series printer, Graphtec cutter and ONYX software.

EPSON T-Series:

$100 instant rebates are available on the SureColor T3470 24-inch and SureColor T5170 36-inch or save $150 instantly on the SureColor T5470 36-inch printers.

EPSON Education Discount

Is your printing facility in a school or university? Call your LexJet rep to learn about special pricing on a qualifying Epson printer.

Graphtec Mail-in Rebate:

Get a $200 mail-in rebate with the purchase of a new Graphtec CE6000-120 Plus or FC8600-60/75 series cutter.

Give us a call at 800-453-9538 if you have questions about these rebates and promotions or if you are interested in available financing options.