3 Ways to Get Creative with Your Posters

In retail, posters are a way of life. They are versatile and need to meet these criteria:

  • Eye-catching
  • Easy to install or hang
  • Easy to change
  • Cost-effective

For cost-effective and eye-catching posters, it’s important to start with the right paper. For latex, solvent, and UV, LexJet Satin Poster Paper 200g has a bright, white satin finish, is water-resistant, and at $0.14/sq. ft., this is the perfect alternative to expensive photo papers that are frequently used for temporary graphics.

For aqueous printing, consider LexJet 8 Mil Production Satin Photo Paper, an instant-dry satin paper that offers fast turnaround for those last-minute requests.

Installing, hanging and changing retail graphics need to be easy, because professional installers are rarely used for seasonal merchandising or store remodels. Posters are eye-catching because of paper and print quality and final application.

Here are three different ways to create easy-to-install temporary posters:

Face-mounted Window Graphics – Window advertising is important in retail marketing, and posters can create interest before the customer even walks through the door. Use LexJet CrystalClear-X Removable Adhesive to install face mounted posters that are designed to capture the eye of passers-by. The removable adhesive offers air-channels for easy, bubble-free installation.

Hanging Graphics – Showcase your graphics with Poster Snapper Hanging Rail. Quick and easy to install, this economical aluminum hanging system is a snap to use.

Mounted Graphics – If you are displaying posters on a substrate like posterboard, PVC, or foam boards, consider a self-adhesive product like LexJet Production Satin Photo Paper PSA for aqueous or HP Prime Matte Air GR for latex and solvent. Print the graphic, stick it to the substrate and your posters are ready to shine.

Want to see these posters in action? Watch the video below:

It’s Time to Learn and Earn with October Printer Webinars

Is the idea of getting a new printer scary? Check out our free webinar series for HP Latex and Canon PRO-Series printers, learn some new tricks, and get a special treat for attending. John Stevens, one of the industry’s leading latex specialists will talk about the benefits of bringing HP Latex technology in-house. Later in the month, Pete Wright, an award-winning photographer, will discuss software and applications for the Canon imagePROGRAF PRO-Series printers. Receive additional savings with the purchase of a qualified printer. Sign up today because space is limited.

HP Latex Webinar: Join us for the free HP Latex printer technology webinar on Tuesday, Oct. 15, at 11 AM ET. Attend and save $1,000 on an HP Latex 315 Print & Cut Bundle or HP Latex 335 Print & Cut Bundle, or save $4,000 on an HP Latex 560 or HP Latex 570. SIGN UP NOW

Canon PRO-Series Webinar: Join us Monday, Oct. 21, at 11 AM ET to learn about the features of the Canon PRO-Series printers and software, as well as print applications. Attendees will receive an additional 5% off their PRO-Series printer purchase. SIGN UP NOW

Sign up online or call one of our printer specialists at 800-453-9538 for additional information.

Upgrades, 0% Financing & Big Savings on a New Printer All Month

Is the idea of getting a new printer haunting you? We’ve got a treat for you: the return of some popular mail-in and instant rebates. Highlights include:

  • Upgrade to Latex is back! Dust off the cobwebs of an old printer and trade it in to receive $6,000 cash back when you purchase a Latex 570, HP’s Printing United specials are available all month.
  • Canon is offering 0% financing on the purchase of a new ImagePROGRAF printer as well as mail-in rebates on TM-300 and TM 305 scan and print.
  • Instantly save up to $2,000 on an EPSON SureColor P-Series printer.

Free printer webinar series:

HP Latex Printer Instant Rebates, valid through Oct. 31

  • HP Latex 115 Print & Cut Bundle

    HP Latex 115, 54-inch printer: $1,200 when you by 2 units; $1,700 when you buy 3 units – limited quantity available with special pricing**

  • HP Latex 115 Print & Cut: $1,200 when you by 2 units; $1,700 when you buy 3 units (can mix and match Latex 115 and Latex 115 P&C when purchasing 3 units) limited quantity available with special pricing**
  • HP Latex 315, 54-inch printer: $1,000
  • HP Latex 335, 54-inch printer: $1,000
  • HP Latex 365, 64-inch printer: $3,000; 1-year free Flexi RIP included with purchase

**Call for pricing and availability

Bringing Children’s Books to Life with Wall Decals

A few years ago, John Etienne wanted to do something different with children’s activity books, so he started brainstorming to come up with different themes.

“As an illustrator, I thought it would be nice to have educational wall decals,” he says. “I wanted them to have activity and coloring books, but I also wanted them to have wall decals that matched the books.”

Today, he runs Wall Adventure, an online business that offers activity books with matching fabric wall decals. “I do the illustrations for the books and then I print the decals in-house,” Etienne says. “I started in 2017 and had to learn how to use the printer and cutter and find the right fabric.”

Since he started the project as a freelancer, he had a lot of questions and turned to LexJet for help. “I use the Canon imagePROGRAF PRO-Series 4000S and LexJet Print-n-Stick Fabric,” he says. “The printer is easy to use. I got all the information I needed from LexJet, including ICC profiles.”

The reviews are in. “My customers love the products. The colors on the fabric are bright. The combination of printer and fabric is working well,” he says. Using the right printer and material is important. “I use a Graphtec cutter and I was having issues getting a clean edge when I cut and trimmed the product. That’s when I started using the Print-n-Stick.”

Currently, his products are only available online, but Etienne plans to attend conventions in the future. “I want to get the word out and get more exposure,” he says. “It started with some brainstorming a few years back and now, and one day I will be doing my first convention.”

From concept to reality, Etienne is creating interactive adventures for children around the world and he is glad that Canon and LexJet are along for the ride. “I can get the information I need, or someone will direct me on where to find it on the website,” he says. “They are always very helpful.”

 

Add Some Sticking Power with New HP Grip Matte Polymeric Air

Most installers and print service providers know there are just some surfaces that make the installation of vinyl graphics seemingly impossible. Now there’s a solution: HP Grip Matte Polymeric Air, the newest addition to the HP Adhesive Vinyl family.

Grip Matte Polymeric Air features a high-performance, calendered vinyl with a high-tack, clear permanent adhesive. “If you’ve had graphic-failure on low- or no-VOC paints, textured low-surface energy plastics or powder-coated paint surfaces, Grip is the perfect solution,” says Mitchell Bonine, LexJet national accounts sales specialist.

Like the Prime Gloss and Prime Matte Air GP and the Optimal Gloss Air GRP, the new Grip has an air-release liner for bubble-free application. “The Prime is definitely the most versatile of the products and Optimal is great if you are installing over rivets, but if you are having difficulty adhering graphics to certain surfaces, Grip can help you with those applications,” says Bonine.

This latest addition expands the HP Adhesive Vinyl portfolio, giving PSPs even more ways to create cost-effective, eye-popping graphics and continue to remain competitive without sacrificing quality.

For more information on HP Grip Matte Polymeric Air, contact a LexJet sales specialist at 800-453-9538 or visit LexJet.com

HP Adhesive Vinyl: ‘The Colors are Amazing’

About a year ago, William Roll opened a Signarama franchise in Dothan, Ala., and he’s been growing ever since. Working with an HP Latex 365, Roll and his team create vinyl signs, car wraps, box trucks, yard signs, etc. As a franchisee, Roll was given a pallet of a variety of adhesive vinyl products to kickstart his business. “Those products made things difficult,” he says. “We were redoing jobs over and over.”

Roll reached out to his LexJet sales specialist to see if he could help find a solution. That’s when he first heard about HP Prime Matte Air GP and the Matte and Gloss laminates. “We got a sample roll and did some color calibrations on it,” he says. “The colors are amazing, and it makes us look good. It’s important for a new shop to work with good products.”

The versatility of the product has also helped Roll keep his expenses down, another key to success for a new shop. “We use it for yard signs now because it’s cheaper. I can have the guys use the Graphtec and cut a square, adhere it straight to the yard sign,” he says. “You don’t have to lay it out, face tape it or anything else. It saves time and makes the project more cost-effective.”

While he has a rack full of vinyl, he narrows the selection to just a few products. “We use HP almost exclusively. I have two types of perforated vinyl and we use Avery 1105 for car wraps, but the rest is HP,” Roll says. “If it’s not backlit, we’re going to use it first.”

The wide color gamut is important to Roll and his customers, but another reason he and the team enjoy working with HP vinyl products is because they are easy to install. “We do our own installations. This stuff is the easiest stuff to lay down. It’s probably got the best air-release out of all the products we use,” he says. “The learning curve with HP is excellent.”

Roll had a project in the winter when conditions were less than ideal, and the HP products installed easily. “It was extremely cold, and our guys were on a lift 20 feet in the air. We were afraid it wasn’t going to stick because it was freezing, but we got it done,” he says. “It still looks amazing today.”

Whether creating yard signs, menu boards and food trucks or decorating his store for Christmas, Roll has discovered the versatility of the HP Adhesive Vinyl line keep his customers happy. “It doesn’t matter how cheap a product is, if your customers aren’t happy, it’s expensive. Our customers love the results when we use HP.”

For more information on HP Adhesive Vinyl products, call a LexJet sales specialist at 800-453-9538 or visit LexJet.com.