PrintFX Bursts onto the Scene with HP Printers and Media

For the last 10 years, Jayson Ownsby had been working for a local print service provider in the Knoxville, Tenn.-area. While he’s always dreamt of opening his own print shop, he didn’t make the leap until last year. Partnering with his cousin, Caylor Tallent, Ownsby started looking at equipment, and in early 2020, they opened PrintFX. “It was last January or February when we started pricing equipment, then COVID hit,” he says. “It threw a wrench in the plan, but through Dave [Grotkiewicz, LexJet sales representative], we worked it out.”

Their first investment was the HP Latex 335 Print and Cut Solution. Once they got up and running with the printer, Grotkiewicz recommended the products in the HP Adhesive vinyl portfolio. “I love that vinyl,” says Ownsby. “I go through about 7-8 rolls a month of the HP Prime Gloss CP.”

The price and the quality of the vinyl have given them the opportunity to print stickers for local nutrition shops. “Because of COVID, they are using disposable cups and hand applying the stickers,” he says. “They also give the stickers to their customers to put on their own coolers or tumblers and I’ve even seen the stickers on bumpers around town. It helps them advertise and it helps us turn a profit, because of the price point.”

Ownsby says it’s not just the great pricing that keeps his customers coming back to him.  The combination of the latex ink and HP adhesive vinyl means he can offer a quick turnaround on a more durable product compared to national online retailers. Getting his customers a durable product at a competitive cost with a short lead time helps make the nutrition shops more efficient. “When they purchased online, the stickers would come on rolls and the baristas can only do a few at a time. The stickers I give them are on sheets, which makes it easier to hand out so more people can knock them out in a few minutes.”

Printing stickers for the local nutrition shops aren’t the only thing keeping these cousins busy. They also use HP Optimal Gloss Air GRP for box trucks and recently, they used it on a racing truck. Once again, Ownsby says it’s the cost of the product that is helping improve his bottom line. “ I can either spend a few thousand on other brands to wrap a trailer, or a fraction of that on Optimal and the pairing laminate,” he says “I’m wrapping the same job, but only spending one-third of the money.”

As a small business owner, Ownsby relies heavily on the support of Grotkiewicz and the quality of the HP brand. “HP and LexJet make it affordable for me, as a small shop, with no employees and two owners. We are doing extremely big things as far as a two-person shop.” He says. “I think we go above and beyond and compete with the big boys who buy pallets of material.”

Tallent agrees. “The HP product line allows us to compete,” he says. “It is superior to other products and at a better price.”

Opening a new business is always challenging but starting a business and succeeding during a pandemic takes grit, determination, and the backing of customers and vendors. “None of this is possible if I don’t have the products and the support. Dave has been integral,” says Ownsby. “Going forward, I don’t see my shop surviving without HP, that’s how important the products are to my shop and to my business.”

Looking over their first year in business, Ownsby realizes his dream has finally come true. “It’s always been a goal of mine to be my own boss,” he says. “I could never have imagined, when we set out on this adventure a little over a year ago, that we’d be sitting here in 2021, having had a successful first year.”

 

LexJet Reviews: Hot Products to Watch in 2021

In this edition of LexJet Reviews, C.J. Forker discusses a few of our customers’ favorites, making them some of the hottest products to watch in 2021.

From signage to photo panels to temporary banners, here are the products that will help keep you at the head of the class, this year:
HP Adhesive Vinyl – The products in the HP adhesive vinyl portfolio have been some of the hottest since their release in 2019. Customers say that the vinyl line delivers the consistency, performance, and image quality they expect from the HP brand.

HP Prime Banner – Unveiled last year, the HP Prime banner family quickly became another line of products our customers can’t resist. Available in 13-oz matte and gloss, 15-oz blockout, and 18-oz pole banner, these products are perfect for long-standing indoor displays or outdoor displays and offer extra durability.

ChromaLuxe Photo Panels – Using dye-sub technology, this high-end alternative to photographic paper helps your images stand out in the crowd. While there are similar products widely available in the market, very few can match the combination of color, durability, and diversity that ChromaLuxe panels offer.

To learn more about these hot products, visit our LexJet Reviews library, give us a call at 800-453-9538, or visit LexJet.com.

Prepare Now for Spring Sidewalk Graphics and Save

Everywhere you look, sidewalk graphics are some of the most popular and effective ways to share social distancing messaging. To help you create attention-grabbing graphics, you can save 30% on every roll of Jessup SideWalk through the end of February.

With spring around the corner, outdoor activities will be on the horizon, and exterior sidewalk promotional graphics will be everywhere. Jessup SideWalk can help you create durable, anti-slip graphics that will adhere to highly textured substrates like concrete and asphalt.

Compatible with latex, solvent, and UV-curable printers, this 3-mil polyolefin film has a grit texture – which is rated as non-slip by ASTM – and permanent acrylic adhesive. This one-step solution is perfect for promotional and event graphics on textured and imperfect surfaces including stairs, brick walls, and streets. It’s durable enough to handle heavy pedestrian traffic for everything from weekend festivals to long-term wayfinding applications.

Don’t miss your chance to save 30% on every order of SideWalk through Feb. 28, 2021. Visit LexJet.com or call reach out to a LexJet sales specialist at 800-453-9538.

Make an Impression with ChromaLuxe Photo Panels

Since we started telling photographers and print service providers about ChromaLuxe Photo Panels a few years ago, they have become one of our most popular products. Why? It’s simple: ChromaLuxe images make an impression.

From the bright vivid colors with the gloss to the durability of the EXT products, the dye-sublimation technology helps art, signage, and photographs stand out from the crowd. We are excited to announce that a new finish has been added to the ChromaLuxe family: Textured Aluminum panels.

Textured ChromaLuxe
ChromaLuxe Textured Aluminum

The texture adds a unique look to your images, it also reduces glare and hides fingerprints for graphics in high-traffic areas. As with all ChromaLuxe products, the textured panels are durable and easy to clean.

ChromaLuxe metal prints are lightweight, durable, made with recycled material, and are 100% recyclable.

Be sure to visit our new easy reference guide to see informative videos and the wide variety of available ChromaLuxe panels. If you are interested in learning more about dye-sub technology or about the new textured panels, give us a call at 800-453-9538 today.

This February, Fall in Love with a New Canon Printer  

If you’re looking to add or improve your workflow to head into photo competition season or you are exploring your printer opportunities, don’t miss these Canon savings. Receive up to $1,000 cash back or instantly save up to $500 on a qualified TM series printer or save $500 instantly on a Canon PRO-4100. Attend our free January webinar and save as much as $599 on a qualified purchase.

Canon imagePROGRAF PRO-Series Printers

The Canon PRO-Series printers include breakthrough technology for professionals who demand perfection. Canon sets the bar by delivering rich, detailed, brilliant colors in 24, 44, and 60 inches.

This artist used a Canon PRO-Series PRO-6000 to help him turn postcards into wall murals: “After researching all the printers available, the Canon PRO-6000 [current model: PRO-6100] stood out as being most advanced in technology,” he says. “The printer is incredible. It’s user-friendly and did a beautiful job. Now I’m doing a lot of larger images for other people because of the 60-inch capability.”

Canon Instant Rebates through Feb. 28:

Exploration opportunity: Earn up to $599 towards a qualified purchase when you attend the free PRO-Series webinar, presented by Canon’s Pete Wright, at 11 a.m. ET on Tues. Feb. 16. Click HERE to reserve your spot.

 Canon imagePROGRAF TM Series Printers

 The TM Series printers are equipped with everything you need to print posters, banners, signage, infographics, designs, technical documents, maps, and more. These printers include an abundance of software: PosterArtist Lite, Free Layout Plus, Autocad Optimizer, and more.

 Instant Rebates on Canon TM Series through Feb. 28:

 $1,000 mail-in rebate available on select on Canon TM Series:

 Give us a call at 800-453-9538 or visit LexJet.com if you have questions about which Canon is right for you.

There’s More to Love from HP This February

Earlier this month, HP launched its newest generation latex printers: Latex 700 and Latex 800 Series. As for the current portfolio, when you “Upgrade to Latex”, you can save up to $7,000 on a qualified printer when all rebates are applied or “Cash in and Trade up” and save up to $1,000 on a DesignJet printer when you upgrade from your current solvent, latex, or aqueous printer. Also, instantly save on the HP DesignJet Studio Printers, perfect for in-home workspaces.

HP Latex Printers

HP Latex printers deliver high-quality applications up to 64 inches wide while keeping costs low and diversifying your portfolio. With latex printing, you can offer your clients same-day applications such as stickers and decals, customized clothing, or window and vehicle graphics.

One customer who recently bought his first HP latex printer has already seen ways it is benefiting his clients: “I wanted to give my customers prints that mimicked gold-leaf lettering, but I couldn’t do it without a printer,” he says. “Having a printer in-house saves my customers money, saves me from outsourcing, and it allows me to be more creative with what I can do.” – Tony Evans, Evans Graphics, Monessen, Pa.

HP Loyalty Rebates extended through Feb. 28:

 Current owners of HP Latex L2 Series (L26100, L26500, L28500, 210, 260, or 280) can still save up to $5,000 on the purchase of a new printer when submitting motherboard of a current legacy latex printer:

HP Latex 365 – $3,000 loyalty rebate; combine with $1,000 instant rebate. Total savings: $4,000.

HP Latex 560 – $5,000 loyalty rebate.

Upgrade to Latex

 Get $6,000 cash back on the purchase of a Latex 570; combine with the $1,000 instant rebate for a total of $7,000 savings. Purchase by Feb. 28, submit an online claim by Mar. 31 and send in the main print controller board of an eligible printer by April 30 to qualify for the Upgrade to Latex rebate.

 HP Latex Printer Instant Rebates, valid through Feb. 28:

HP Latex LOI available through Feb. 28:

*Event LOI and Upgrade to Latex cannot be combined

Partner the HP Adhesive Vinyl and Laminates with the HP Latex Print & Cut for perfect stickers.

Education Opportunity: Learning more about the newest latex technology, join us on Tues. Feb. 9 at 11 a.m. ET for our free HP Latex Print & Cut webinar with Timothy Mitchell, HP’s Latex Solutions Architect. Reserve your spot HERE.

 

HP DesignJet Printers

The HP DesignJet line-up is versatile and offers printers for everything from CAD drawings (DesignJet T) to graphics (DesignJet Z6) to professional photography (DesignJet Z9+).

HP DesignJet Cash-in & Trade-up valid through Feb. 28:

For the Cash-in & Trade-up claim, the formatter board of an eligible printer must be returned. The claim must be filed by Feb. 28 and formatter board shipped by Mar. 31.

HP DesignJet Instant Rebates through Feb. 28:

For a full list of HP rebates or if you want help deciding which HP printer is right for you, give us a call at 800-453-9538 or visit LexJet.com.