Business Trends to Watch in 2021

This time last year, everyone in the industry was gearing up for trade show season. Imaging USA was just winding down in Nashville and WPPI was getting ready to kick off in Las Vegas.

Then things changed.

As trade shows were canceled around the world, the large-format industry suddenly found itself in high-demand, supplying solutions for everything from directional signage to “thank you” banners to custom printed masks.

And, the outlook for 2021 doesn’t appear to be much different. From trying new media to buying new technology, print service providers will continue to do what they can to stay ahead of the rapidly changing market.

We’re here to help you navigate those changes. Let’s look at some of the advice experts are offering for 2021:

Be Aware – To help PSPs meet the immediate demands of clients and create new revenue streams, it’s important to understand the versatility of your equipment and media portfolio. Melissa Donovan, a writer for Digital Output, says “Those with the right hardware—printers and finishing devices—took existing operations and leveraged them to their advantage.”

Grow Customer Relationships – The customers who were new in 2020 will likely become some of your best “word-of-mouth” marketing in 2021, bringing you additional growth throughout the year. During an interview for the FESPA newsletter, Yucel Salih said, “Connections established in 2020 may prove incredibly useful in showing customers what’s possible with print in 2021.”

Grow Partnerships – With the way things can change so quickly, PSPs shouldn’t feel the need to go it alone. Understanding where to find help – whether it’s a new application or technology – is another way to continue to thrive in the ever-changing print landscape.

The biggest takeaway heading into 2021 is the trends that we are seeing now are based on current market conditions and can shift quickly based on what’s happening locally, nationally, and globally.

Looking back at anticipated trends of 2020, printing custom face masks was probably not at the top of the list, so please continue to discuss your business opportunities with your LexJet sales specialist for the most current information.

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Learn about Latex from Timothy Mitchell, HP Latex Applications Architect

This is the first opportunity of 2021 to attend Timothy Mitchell’s presentation of the HP Latex Print & Cut Academy. If you are looking to expand into latex for the first time or you’ve been a long-time user with older generations, join us Tuesday, Jan. 19, at 2 p.m. ET.

Timothy will show you how you can deliver more high-quality applications same-day, in widths up to 64 inches, all while keeping costs low. HP production printers and water-based HP Latex Inks ensure rich blacks and glossy results—and all prints emerge dry, odor-free, and ready to use.

See why print service providers rave about HP Latex technology and how you can save up to 50% of your time by doubling the speed*. Provide your clients with quick turnarounds, while also offering a broad range of applications such as stickers, customized clothing, or window graphics.

From floor graphics and vehicle graphics to social barriers and outdoor displays, HP Latex solutions provide an extensive range of applications to diversify your portfolio and push your productivity to a whole new level.

When you attend, you will save $1,800 on an HP Latex 315 Print & Cut Bundle, $2,800 on an HP Latex 335 Print & Cut Bundle, or save $4,000 on an HP Latex 570.

Sign up online or call one of our printer specialists at 800-453-9538 for additional information.

*Based on HP internal testing February 2017 comparing the HP Latex 300 Printer series Print and Cut solution with a solvent-technology based integrated print and cut solution at a comparable cost.

Watch and Earn: Start the New Year off with Pete Wright

Join Pete Wright for the first Canon webinar of 2021 as he discusses workflow and ease of use when it comes to the Canon PRO-Series printers.

Tune in Wednesday, Jan. 20 at 11 a.m. ET, as Wright – a Canon technical specialist and award-winning photographer – takes you through the tips, tricks, and benefits of the imagePROGRAF PRO-Series family.

All attendees are eligible to receive 5% – up to $599 – off MSRP for a new PRO-Series Canon. If you are considering the new 12-color PRO-2100, PRO-4100, or PRO-6100 or the new 8-color PRO-4100S or PRO-6100S, register for our live event.

Afterward, if you are still unsure about which printer is right for you, Pete will be there to answer your questions.

The Canon imagePROGRAF PRO-Series printers include breakthrough technology for professionals who demand perfection. Canon sets the bar by delivering rich, detailed, brilliant colors in 24-, 44-, and 60- inch widths.

The product line includes models for professional photography and fine art, production signage, infographics and posters, technical documents, and general use markets.

Sign up online or call one of our printer specialists at 800-453-9538 for additional information.

*Webinar promotion can only be combined with monthly instant rebate. Not valid with any other promotions or programs.

Protect Your Prints with these Innovative Water-based Liquid Laminates from Marabu

For durable outdoor print protection and versatile applications, Marabu has three options of ClearShield water-based liquid laminates. These advanced formulas offer the latest advancements in UV light absorption and light stabilizers, extending the life of the prints while enhancing image quality.

ClearShield offers protection for digital inkjet output, printed and airbrushed products, and traditional signage and graphic art applications:

  • ClearShield Select is available in gloss, semi-gloss, and matte, and is perfect for manual and automated applications. It provides excellent chemical and scratch resistance on a wide range of printed products, like canvas, vinyl, banners, and rigid substrates.
  • ClearShield Select for StarLam is the ClearShield formula, but with a lower viscosity for use with roll-to-roll liquid laminators like the StarLam 1600R on digitally printed vinyl, banners, and fleet graphics.
  • ClearShield Professional Transit is designed for the most demanding applications. This two-part system provides the ultimate scratch and abrasion resistance, which is ideal for truck tarpaulins, tents, pop-ups, and inflatables.

To learn more about these water-based liquid laminates, connect with a LexJet print specialist at 800-453-9538 or visit

Exciting Products and Programs Worth Repeating

There are some things in life worth repeating. Like re-reading the Harry Potter books. Re-watching the original Star Wars. Listening to The Beatles. The same can be said of LexJet’s products and programs. Some help print shop providers create cost-effective signage during a time when social distancing graphics popped up everywhere from grocery stores to gyms, while others help you earn rewards simply by shopping online.

Check out some of LexJet’s products and programs worth repeating:

Get the LexJet Edge: Our New Rewards Program The Edge Loyalty Program lets you earn rewards for everything from ordering online to connecting with LexJet on social media. This free program can help you save money, gain access to special promotions, and get early access to special online events.

HP Media is always worth repeating. LexJet offers HP 13-oz Prime Gloss13-oz Prime Matte BannerHP 15-oz Prime Double-sided Blockout Banner, and HP 18-oz Prime Double-sided Pole Banner. All were in high demand as businesses advertised new hours, curbside delivery options, and thanked front-line workers for all their hard work. LexJet also offers HP Prime Gloss Air GR, the newest member of the HP Adhesive Vinyl portfolio.

LexJet Reviews: Choosing the Right Media for Your Floor Graphics You don’t want to miss the video series LexJet Reviews. In these videos, C.J. Forker discusses some of the most popular products and applications, from floors to walls to windows. There are even some special holiday episodes to help you create the perfect gift for any holiday from Harry Potter’s Birthday to Star Wars Day.

LexJet Announces a New Partnership with EFI, Bringing Customers New Opportunities We now offer a more impressive wide-format printer roster thanks to a new partnership with EFI. The partnership gives you an opportunity to increase your efficiency and productivity with flatbed, roll-to-roll, and hybrid printers. Explore new applications like flooring and rubber mats, ceramic tiles, tabletops, or print directly to substrates you’re already using,

A Personalized Line of Defense And last but certainly not least, we can’t forget the ARC Cube Mate. It’s a lightweight, transportable learning companion that can help students and faculty maintain social distance. The customizable Cube Mate comes in a variety of sizes: little kids, students, and even one for teachers. It can be hand washed with mild detergent.

If you have questions about any of these products or programs, give us a call at 800-453-9538, and be on the lookout to see what LexJet has in store in the future.

HP Welcomes the New Year with these Instant and Mail-in Savings

HP is starting the year with rebates on latex, photographic, and technical printers. Save up to $6,000 on an HP Latex printer and up to $1,000 on a DesignJet printer when you upgrade from your current solvent, latex, or aqueous printer. Also, instantly save on the HP DesignJet Studio Printers, perfect for in-home workspaces.

HP Latex Printers

HP Latex printers deliver high-quality applications up to 64 inches wide while keeping costs low and diversifying your portfolio. With latex printing, you can offer your clients same-day applications such as stickers and decals, customized clothing, or window and vehicle graphics.

One customer who recently bought his first HP latex printer has already seen ways it is benefiting his clients: “I wanted to give my customers prints that mimicked gold-leaf lettering, but I couldn’t do it without a printer,” he says. “Having a printer in-house saves my customers money, saves me from outsourcing, and it allows me to be more creative with what I can do.” – Tony Evans, Evans Graphics, Monessen, Pa.

HP Loyalty Rebates extended through Feb. 28:

 Current owners of HP Latex L2 Series (L26100, L26500, L28500, 210, 260, or 280) can still save up to $5,000 on the purchase of a new printer when submitting motherboard of a current legacy latex printer:

HP Latex 365 – $3,000 loyalty rebate; combine with $1,000 instant rebate. Total savings: $4,000.

HP Latex 560 – $5,000 loyalty rebate.

Upgrade to Latex

 Get $6,000 cash back on the purchase of a Latex 570. Purchase by Feb. 28, submit an online claim by Mar. 31, and send in the main print controller board of an eligible printer by April 30 to qualify for the Upgrade to Latex rebate.

HP Latex Printer Instant Rebates, valid through Jan. 31:

HP Latex LOI available through Jan. 31:

*Event LOI and Upgrade to Latex cannot be combined

Partner the HP Adhesive Vinyl and Laminates with the HP Latex Print & Cut for perfect stickers.

Education Opportunity: Learning more about the newest latex technology, join us on Tues. Jan. 19 at 2 p.m. ET for our free HP Latex Print & Cut webinar with Timothy Mitchell, HP’s Latex Solutions Architect. Reserve your spot HERE.

HP DesignJet Printers

The HP DesignJet line-up is versatile and offers printers for everything from CAD drawings (DesignJet T) to graphics (DesignJet Z6) to professional photography (DesignJet Z9+).

HP DesignJet Cash-in & Trade-up valid through Jan. 31:

For the Cash-in & Trade-up claim, the formatter board of an eligible printer must be returned. The claim must be filed by Feb. 28 and formatter board shipped by Mar. 31.


HP DesignJet Instant Rebates through Jan. 31:

For a full list of HP rebates or if you want help deciding which HP printer is right for you, give us a call at 800-453-9538 or visit