Cheat Sheet: The Scoop on Our ISA Sign Expo Booth

Our ISA Sign Expo booth got a lot of buzz last week in Las Vegas. We’ve put together a cheat sheet that shows the innovative ways we used various products to create our Décor, Hospitality & Retail spaces.

On this page, you’ll discover how we maximized our new dye-sublimation solutions in the Blue Stone Grill; wall mural, banner and face-mounting techniques in our Blue Essentials room; and the latest wallcovering and canvas options in our residential space.

Plus, it’s not too late to take advantage of our ISA Show Specials, with discounts up to 30% on some of our newest and hottest products, as well as rebates on printers and equipment. Read about all the show specials on the LexJet blog. Offers valid through April 30, 2017.

Want to learn how you can use these ideas and products to expand your business? Give LexJet a call at 800-453-9538.

Choosing HEYtex for High-end Outdoor Signage

In the competitive world of business, it’s no surprise that large enterprises demand that their signage applications and designs be top-notch and eye-catching. For visual communications company Tone LLC, creating mesmerizing signage is its forte.

Focusing on large-format decorative printing and wall coverings, Tone’s work can be seen across the country, specializing in grand, large, and wide format graphics for construction, event and retail solutions. For Tone’s managing partner Steven Thompson, HEYtex 15 oz. Topaz DS and HEYtex 13 oz. TopazFLX Matte are his go-to option for dazzling and durable outdoor applications.

Tone’s work for French trunk and leather goods manufacturer, Goyard Paris (shown above), is one of its most recent applications featuring HEYtex products. In order to draw attention to Goyard’s new stores opening in San Francisco, Beverly Hills and Miami, Tone created storefront barricades to kick-start the brand’s awareness in the community.

The barricades were designed to feature Goyard’s logo, history excerpts, the grand opening date and even old photos of Goyard’s vintage storefronts from the past. The San Francisco application is designed to look like a high-fashion trunk, which quickly captures the attention of a passersby.

HEYtex offers gloss and matte finish materials with high tensile strength, ideal for the outdoor signage Tone creates. “It’s a nice, thick media,” Thompson says. “The denier count is really high compared to the different vinyl substrates, which is crucial for outdoor signage.”

Combined with an HP Latex 560 printer, the graphics are beautifully finished and scratch resistant – ready for Tone’s various high-end outdoor applications.

Prints That Win: The Chosen One

When Laura Wagoner’s son wanted to dress up as Harry Potter for a “character day” at school, she wasn’t planning on capturing a winning photograph from the event. “We were just having fun,” she says with a laugh. “My son was Harry, my daughter was Hermione Granger, and my little one was Draco Malfoy.”

Avid fans of the series by J.K. Rowling, her three kids were thrilled to portray their favorite characters. Wagoner did individual photographs of them, but this shot of her son immediately caught her eye, prompting her to enter it into the Minnesota Professional Photographer Association and Twin City Professional Photographer Association competitions, where she won the prestigious Sunset Print Award.

Wagoner has been photographing for years, ever since she took a class in 11th grade. “I knew I wanted to do something with art,” she says, “and after I took that class I just knew that was it.” She completed another five years of training and ultimately opened her own studio.

Don’t Miss Our ISA Sign Expo Show Specials

Even if you couldn’t make it out to Las Vegas this week, we’re extending our ISA Sign Expo Show Specials to all LexJet customers. If you are with us at ISA, be sure to swing by booth 4493 and check out these products first-hand.

We’ve got some great savings on our newest products that answer your call for more innovation so you can deliver more versatility to your customers. Check out these deals, valid through April 30, 2017:

15% Off EnduraFab: New to the market, EnduraFab Texiles are the first-of-its-kind latex-compatible fabrics. Save 15% on EnduraFab Stretch, EnduraFab Frontlit and EnduraFab Frontlit Premier — available exclusively at LexJet.

20% Off  LexJet Premium Velvet WallPro SUV 20 ozExpand your digital décor printing capabilities with this exceptional wallcovering media, compatible with solvent, low-solvent and UV-curable inks.

HP Introduces Latex Print and Cut Solution Bundle

At today’s ISA Sign Expo kickoff in Las Vegas, HP announces its new HP Latex Print and Cut solution, featuring two special equipment bundles with the HP Latex 315 54-inch printer and HP Latex 54 Cutter, and the HP Latex 335 64-inch printer and HP Latex 64 Cutter. Both bundles also include HP FlexiPrint and Cut RIP for a streamlined workflow.

The new print-and-cut bundle solution will be available to the market on June 5, 2017.

HP is positioning this new latex bundle to compete with Roland and Mimaki solvent integrated print/cut devices. The bundles, HP says, allow print providers up to 50 percent faster production and the ability to print and cut, utilizing the two separate machines simultaneously, as opposed to the print or cut that the solvent machines offer.

HP Latex 315 54-inch printer and cutter

The HP latex printer and cutter solution opens opportunities for printers to offer new applications for their customers, like stickers, cut-out window graphics, wall decals, magnets and even customizable clothing, when utilizing a heat press, as well.

One Printed Poster, Three Creative Applications

To show how simply you can offer a variety of ways to display retail posters, we took one design and finished it three ways: a hanging poster, a mounted print and a face-mounted window graphic. Watch the video above to see we achieved three different looks, and check out the products we used:

Hanging Poster:

Aluminum “snap” poster displays feature a quick, snap-open design that allows for fast and easy poster changes. Combined with 8 Mil Production Satin Photo Paper, you get an economical, hanging system with a clean and elegant look.

Mounted Print:

LexJet Production Satin Photo Paper PSA is perfect for photo-realistic posters that can be mounted to any substrate, like poster board, PVC, foam boards or aluminum. With a one-step adhesive, it’s a simple solution for mounted prints.

Face-mounted Window Poster:

LexJet CrystalClear-X Removable Adhesive and 8 Mil Production Gloss Photo Paper are ideal for temporary window applications. The air flow release liner provides easy bubble-free installation and no-residue removal.