Get Your Free ISA Sign Expo Pass Courtesy of LexJet

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If you’re planning on attending the ISA International Sign Expo April 20-22 at Mandalay Bay Convention Center, Las Vegas, now’s the time to grab your FREE expo pass, courtesy of LexJet.

Head over to this Registration Page, and enter code 30943 when prompted.

ISA Sign Expo is the largest gathering of sign and graphics professionals with exhibits offering new technology and plenty of opportunities for sign companies to make valuable connections.

Of course, LexJet will be in the house! While you’re there, be sure to visit us at Booth #4493 to see the latest and greatest innovations. We’ll be featuring our new dye-sub launch, the all new EnduraFab textiles (available exclusively at LexJet), state-of-the-art print capabilities from HP, Canon and Epson, and details on our popular LexJet Blue flat-rate shipping program membership.

There’s tons to explore and learn, and we can’t wait to see you at ISA in Vegas! Questions? Call us at 800-453-9538.

Prints That Win: Golden Arches

Under the royal Alcázar in Seville, Spain, are the Baños de Doña María de Padilla (Baths of Lady María of Padilla). This underground rainwater reserve is a popular tourist attraction, however, on the day that Bill Mills visited, the baths were entirely empty. “That was the beauty of this place …” says Mills, “that no one was there. I had the place to myself, and how often can you say that?”

It was here that he took his Sunset Print Award-winning photo Golden Arches. “You’re not allowed to use tripods in this area, but around this bath was a wall, and so I set my camera there on a two-second delay and shot a couple of different angles,” he says. His image eloquently captures the eerie tranquility of the architecture, earning him this prestigious award.

According to Mills, he got a late start in photography. “I was a business guy. I retired in 2009 from a major consumer goods company,” he says. “I was the neighborhood photographer. I always loved to capture expression and personality.” A native Brit, Mills moved to Florida in 1989, taking his family with him in what he says was a life-changing move. After retiring from the corporate world, he joined his local Lakewood Ranch Digital Photography Club and began learning more about the industry and art form.

He loves capturing moments and finding the connection between subject and viewer. “I start with the background and work forward to the subject,” he says. “The timing is also important … I usually have a picture in my imagination, and occasionally a bit of serendipity comes along and you can get an even better picture.”

Mills cites the advance in technology as a game changer of the industry. “Digital allows you to create something that matches your imagination,” he says. “And that’s the learning piece. It lets you become more of an artist than a picture taker.”

He also attended a LexJet seminar on how to print, which greatly impacted his work. From then on, he printed his images, including Golden Arches, on LexJet Sunset Photo Metallic Paper. “All I can tell you is that that seminar changed my success rate [in competitions],” says Mills. “It’s the quality of the paper that matters.”

While Mills spent years in business, he says that photography is his true passion. Whether it’s weddings or architecture, he loves capturing the impact of these moments and memories. “And that’s what it’s really all about,” he says. “Do what you love.”

Clinging to Creativity: Whole Foods Raises the Bar on In-Store Décor

Known for its creative and colorful signage, Whole Foods’ South Region has a four-person team of artists dedicated to the creation of innovative décor. Anyone who has visited one of their locations is familiar with the vibrant, modern signs and advertisements. And with its in-house printing facilities, this store is an enthusiastic customer of both the LexJet Promo-Point Window Cling and Decals.

jar labels“The teams love them,” says graphic artist Whitney Harlos at the Chapel Hill location, “They’re perfect for patches on signage for when the artist isn’t here, custom signage on glass and mirrored fixtures, chalkboard materials of all sizes, and low-temp coolers.”

Whole Foods has been using these products for years, and Harlos has some advice for future customers: “I learned the hard way to listen to the little warning that comes in each box to keep the material sealed … I got about 80% of the way through the box and the material refused to stick to anything,” she says, “I’ve been extremely diligent this time around with my material, and it works like charm.”

They’ve also utilized the products in unique ways to enhance their floor artwork. “The products would last maybe a week in a high traffic area; some of mine have lasted up to 8 weeks. I ordered a roll of adhesive vinyl for my HP DesignJet Z6100, which was much more durable for long-term usage, and a little more flexible on a large-scale capacity,” she says.

floor graphicHarlos appreciates the easy clean-up when they are ready to replace the décor, citing the lack of residue as a huge benefit. “Even when layered, it peeled off two weeks later with no damage. I was impressed,” she says.

The grocery market, true to its “green” reputation, originally began using these products to avoid laminating graphics unnecessarily. “The product gives an incredible amount of versatility when it comes to signing items or promoting events in spaces that don’t allow for a conventional sign holder,” says Harlos.

The products’ diversity of use, paired with their top-notch quality, has made Whole Foods a returning Lexjet customer. “The cling material leaves a much more polished, professional look,” says Harlos, “Increased versatility leads to increased visibility, which inevitably leads to a better shopping experience and more sales.”

Printer Webinar: The Latest on Epson’s SureColor S-Series

Epson’s new S-Series printers have taken the market by storm, thanks to their high-speed production and state-of-the-art solvent print technology that delivers the exceptional color reproduction that Epson is known for.

Join us on Thursday, Feb. 23 at 2 p.m. EST when Epson’s Matt McCausland will lead our next Epson S-Series Webinar. During this webinar, Matt will illustrate the very latest in solvent print technology for print service providers who want high speed without sacrificing image quality.

Featured S-Series printers will include the SureColor S40600, SureColor S60600 and SureColor S80600.

This educational hour will be jam-packed with information on the newest generation of solvent inks, print accuracy, automated maintenance, a vast array of application opportunities and Epson’s reward program.

Attendees will receive an instant rebate of $2,000 off the S40600/S60600 or $1,000 off the S80600. This is in addition to the current offer of a free set of GS3 Inks with purchase.

SIGN UP NOW

How-to Video: Face-mount Prints to Acrylic

One of the most popular finishing techniques for a clean, modern look for prints and photos is face-mounting the image to acrylic. It’s a technique that’s been perfected by printers such as Bumblejax for images and graphics displayed in homes, commercial buildings, retail spaces and more.

Check out the video above for step-by-step instructions and helpful hacks on face-mounting like a pro using photo-quality media and a double-sided adhesive. In this video, we chose LexJet 11 mil Blockout PolyGloss for its excellent color reproduction, lay flat finish and gray backing for extra opacity. We face-mounted it with the all-new LexJet CrystalClear Permanent Adhesive (see complete project supply list below).