Choosing HEYtex for High-end Outdoor Signage

In the competitive world of business, it’s no surprise that large enterprises demand that their signage applications and designs be top-notch and eye-catching. For visual communications company Tone LLC, creating mesmerizing signage is its forte.

Focusing on large-format decorative printing and wall coverings, Tone’s work can be seen across the country, specializing in grand, large, and wide format graphics for construction, event and retail solutions. For Tone’s managing partner Steven Thompson, HEYtex 15 oz. Topaz DS and HEYtex 13 oz. TopazFLX Matte are his go-to option for dazzling and durable outdoor applications.

Tone’s work for French trunk and leather goods manufacturer, Goyard Paris (shown above), is one of its most recent applications featuring HEYtex products. In order to draw attention to Goyard’s new stores opening in San Francisco, Beverly Hills and Miami, Tone created storefront barricades to kick-start the brand’s awareness in the community.

The barricades were designed to feature Goyard’s logo, history excerpts, the grand opening date and even old photos of Goyard’s vintage storefronts from the past. The San Francisco application is designed to look like a high-fashion trunk, which quickly captures the attention of a passersby.

HEYtex offers gloss and matte finish materials with high tensile strength, ideal for the outdoor signage Tone creates. “It’s a nice, thick media,” Thompson says. “The denier count is really high compared to the different vinyl substrates, which is crucial for outdoor signage.”

Combined with an HP Latex 560 printer, the graphics are beautifully finished and scratch resistant – ready for Tone’s various high-end outdoor applications.

Prints That Win: The Chosen One

When Laura Wagoner’s son wanted to dress up as Harry Potter for a “character day” at school, she wasn’t planning on capturing a winning photograph from the event. “We were just having fun,” she says with a laugh. “My son was Harry, my daughter was Hermione Granger, and my little one was Draco Malfoy.”

Avid fans of the series by J.K. Rowling, her three kids were thrilled to portray their favorite characters. Wagoner did individual photographs of them, but this shot of her son immediately caught her eye, prompting her to enter it into the Minnesota Professional Photographer Association and Twin City Professional Photographer Association competitions, where she won the prestigious Sunset Print Award.

Wagoner has been photographing for years, ever since she took a class in 11th grade. “I knew I wanted to do something with art,” she says, “and after I took that class I just knew that was it.” She completed another five years of training and ultimately opened her own studio.

Her specialty is portraiture of children. “I just have always loved kids,” she says. “They’re amazing to work with and always in awe of things. I just love capturing the innocence.” She often enters these close-up portraits as her competition pieces because she feels they best portray the character of the subject.

Competitions are a key part of her self-development as a photographer. While she initially found the experience nerve-wracking, she says the learning process eventually out-weighs the butterflies. She also saw a huge change in success after she got her certification. “It made me think and relearn things,” she says. “I grew so much in just a couple years.”

She draws her inspiration from the “old masters” of art. “These last few competitions I’ve been trying to do something like Da Vinci or Rembrandt,” she says. “I just love that style, so I have arts books that I go through.”

For her, photography is a form of fine art. Using these master artists as muses, she combines multiple technical elements of editing to create the elegant, slightly surreal feel of her images, such as “The Chosen One.” Her soft-toned style of editing is reflected in her winning portrait. “The tones that are in this image – I love that type” she says. She’s also partial to a painted effect in editing, though taking the image is still her favorite part of the process.

Whether she’s photographing her son or another subject, photography allows Wagoner to showcase them through her artistic lens, drawing the viewers into highly detailed, expressive portraits.

“There wasn’t a specific moment I realized my passion for photography,” she says. “There was just something about it … I’ve always seen the world differently.”

Don’t Miss Our ISA Sign Expo Show Specials

Even if you couldn’t make it out to Las Vegas this week, we’re extending our ISA Sign Expo Show Specials to all LexJet customers. If you are with us at ISA, be sure to swing by booth 4493 and check out these products first-hand.

We’ve got some great savings on our newest products that answer your call for more innovation so you can deliver more versatility to your customers. Check out these deals, valid through April 30, 2017:

15% Off EnduraFab: New to the market, EnduraFab Texiles are the first-of-its-kind latex-compatible fabrics. Save 15% on EnduraFab Stretch, EnduraFab Frontlit and EnduraFab Frontlit Premier — available exclusively at LexJet.

20% Off  LexJet Premium Velvet WallPro SUV 20 ozExpand your digital décor printing capabilities with this exceptional wallcovering media, compatible with solvent, low-solvent and UV-curable inks.

25% Off LexJet Simple Grip Backlit: This multi-award-winning film has revolutionized the way window and backlit graphics perform. Visible indoors or out, Simple Grip images pop with direct or natural light.

25% Off LexJet Production Display Film: Another popular and award-winning product, Production Display Film is a new customer favorite thanks to its lay-flat properties and exceptional image quality.

25% Off LexJet Gloss Blockout ThriftyBanner: You won’t find another scrim banner that delivers vibrant colors like this new water-resistant, bright-white 15-mil banner media. Plus, the black back ensures 100% opacity.

30% Off ClearShield SoftFeel: A brand new laminate in the LexJet print production line, ClearShield 3 mil SoftFeel Low Melt and ClearShield 5 mil SoftFeel Low Melt provide an elegant tactile finish with an extra-matte look.

We also have show demo units available for purchase, which include the HP Latex 560, Epson SureColor S60600 and Canon imagePROGRAPH PRO-4000S and a Graphtech cutter. Visit booth 4493 for details, pricing and shipping needs.

The media specials are available on our new site, Beta.LexJet.com or by calling your LexJet print specialist at 800-453-9538.

HP Introduces Latex Print and Cut Solution Bundle

At today’s ISA Sign Expo kickoff in Las Vegas, HP announces its new HP Latex Print and Cut solution, featuring two special equipment bundles with the HP Latex 315 54-inch printer and HP Latex 54 Cutter, and the HP Latex 335 64-inch printer and HP Latex 64 Cutter. Both bundles also include HP FlexiPrint and Cut RIP for a streamlined workflow.

The new print-and-cut bundle solution will be available to the market on June 5, 2017.

HP is positioning this new latex bundle to compete with Roland and Mimaki solvent integrated print/cut devices. The bundles, HP says, allow print providers up to 50 percent faster production and the ability to print and cut, utilizing the two separate machines simultaneously, as opposed to the print or cut that the solvent machines offer.

HP Latex 315 54-inch printer and cutter

The HP latex printer and cutter solution opens opportunities for printers to offer new applications for their customers, like stickers, cut-out window graphics, wall decals, magnets and even customizable clothing, when utilizing a heat press, as well.

LexJet representatives were on-hand during the pre-ISA HP Large Format Channel Meeting and Reception for a live demonstration.

“These new latex printer-cutter bundles not only increase productivity, but also offer peace of mind, thanks to their ease of use, versatility and unrestricted GREENGUARD certification,” says Shauna Malgieri, product specialist. “And because the software is already integrated, graphic designers and operators won’t need additional programs like Adobe Illustrator or CorelDraw to finish the job. Images are prepared with cut lines right in the FlexiPrint software, which takes only minutes.”

HP’s compact pair of machines takes up essentially the same amount of space as the solvent all-in-one printer/cutter devices, but because latex dries immediately, print facilities don’t need extra space for drying or outgassing that’s required for solvent ink prints.

“Plus there’s no wait time for lamination or other finishing with HP Latex,” Malgieri says. “So your production for these applications is twice as fast, and you can promise same-day delivery. This is definitely an exciting, streamlined solution from HP.”

To learn more about the HP Latex Print and Cut Solution, give LexJet a call at 800-453-9538.

One Printed Poster, Three Creative Applications

To show how simply you can offer a variety of ways to display retail posters, we took one design and finished it three ways: a hanging poster, a mounted print and a face-mounted window graphic. Watch the video above to see we achieved three different looks, and check out the products we used:

Hanging Poster:

Aluminum “snap” poster displays feature a quick, snap-open design that allows for fast and easy poster changes. Combined with 8 Mil Production Satin Photo Paper, you get an economical, hanging system with a clean and elegant look.

Mounted Print:

LexJet Production Satin Photo Paper PSA is perfect for photo-realistic posters that can be mounted to any substrate, like poster board, PVC, foam boards or aluminum. With a one-step adhesive, it’s a simple solution for mounted prints.

Face-mounted Window Poster:

LexJet CrystalClear-X Removable Adhesive and 8 Mil Production Gloss Photo Paper are ideal for temporary window applications. The air flow release liner provides easy bubble-free installation and no-residue removal.

 

Prints That Win: La Petite Mademoiselle

About four years ago, Massachusetts-based photographer Andrea (Andy) Joliat came to a creative standstill. She felt stuck in her artistic endeavors, unable to create as she had in the past; the writer’s block of photography. In the hopes of overcoming this, she turned to her fellow photographers, interviewing them about their creative resources, and even writing an article (pg. 34-36) on the subject that was published in Professional Photographers Magazine.

As a photographer with three decades of experience, Joliat was determined to overcome the creative obstacles. “I’ve thought a lot about creativity and where people get ideas from,” she says. “They come from different places… I might see some colors that I like, and I’ll remember those colors and want to create something in that palate.” In her article, she discusses her methods of finding inspiration, many of which come from literature. Discovering and exploring these outlets of creativity – whether it’s color palates or Robert Frost – is imperative to developing one’s style.

The exquisite, Sunset Print Award-winning photograph, “La Petite Mademoiselle,” beautifully portrays Joliat’s knack for creating aesthetic, touching images. The viewer is immediately struck by the little girl’s expression of curiosity and reticence, paired with the light, pastel composition of the color palate.

Joliat became interested in photography after taking a course in college. “I just fell in love with it my senior year,” she says. After she graduated, she continued to the New England School for Photography, and she’s been a professional photographer ever since.

She photographs a wide variety of subjects, but portraits of children are among her specialties. “I feel like I can connect with them in a quiet way, and it brings out a good expression in the child that is usually thoughtful,” says Joliat. “I’m a fairly quiet person and I feel that they are comfortable around me.”

La Petite Mademoiselle_ Andrea Joliat_Her portrait of this little girl is both precious and impressive in technique. Joliat adjusted both the lighting and complexion of the girl, painting her cheeks and lips to create the effect of a little doll. “When I think back to that session, her personality was very observant. She watched things,” she says, “Maybe that’s why her eyes came out so much in the picture, because she was a curious little girl.”

As one can tell from her winning photo, Joliat successfully found her way through the creative block, delving into her past along the way. “When I was young, I used to explore my grandmothers garden, and it felt like a journey to walk through and discover things and not have anything in mind, but to just go in and look for something” she says, “And I think this ties back to creativity. I felt like I had to have a specific idea or goal each time when I went out to take photos. And I got to a point where I could just go and be open-minded, explore, and come across new things.”

Joliat, who has been entering her work in completions since the late ‘90s, has won many awards over the years. She highly recommends that photographers of all skill-levels participate in such events, though she has unique advice for them.

“I think people should take the constructive criticism that they get from the experience, but still do their own thing,” she says. “I see a lot of people thinking that their work has to look a certain way, or look like an image from someone they admire. So listen to the criticism, but always maintain your style.”