How to Start Marketing Your Décor Print Services

Deciding to add services like custom-printed wallcoverings and canvas wraps to your business is the easy part. Getting the word out and bringing in potential customers is where the challenge lies. Here are 5 tips to help you get started with marketing décor print services:

  1. Fix your identity. If your operation has always been called a “sign shop,” consider adjusting your business name or adding a new business unit specifically for décor services. Target which services you want to offer (start with one or two) and determine which products you want to print to. Once these are nailed down, the business name and focus will start to fall into place.
  2. Practice and promote. If you’ve decided to add customized digitally printed wallcoverings as your new offering, find a project you can work on as a beta site. Perhaps a restaurant that a friend owns or a business you regularly frequent that could use an update. Offer to print wallcovering for a room for free so you can get real-world experience in terms of the work flow, installation and product performance. When you’ve successfully completed a project, use before, during and after photos on social media and email campaigns to show off your new expertise.
  3. Connect with others. Get to know local interior designers who could capitalize on your new services. Attend networking events and learn about community projects that could allow you an opportunity to show off your work and get free publicity. Focus on collaborating with other professionals who may need the talents of your graphics team to create artwork for canvas wraps or customized patterns for wallcovering — and charge them reasonably for this niche service.
  4. Upsell to current customers. Opportunities are everywhere. If you’ve been creating backlit displays for a retail outlet, ask them if they’re interested in a wall mural to liven up their store. Same goes for restaurants, hotels or corporate accounts that you print signage for. Could they use a fresh accent wall or canvas wraps to add ambiance or elegance to their spaces?
  5. Get your content together. Create a sample book (or web page) of the types of work you can do. Photos with finished applications will go a long way in helping your customers to visualize what you can customize for them.

If you have questions about marketing décor services or success stories to share, tell us about it in the comments below.

NEW: Exclusive Knowledge Center for Users

We know it’s not always convenient to jump on a call to troubleshoot a technical issue, that’s why we compiled more than 100 answers to common problems on our all new Knowledge Center.

If you’ve got an issue with a print or a printer, you can easily find a solution on the new Knowledge Center by reviewing the content under your equipment brand, including Canon, Epson, HP and more.

This exclusive content is available to registered online users. Don’t have an account? No sweat. It only takes a minute to register. Just head over to and click on Log In and you’ll get an option to register.

Once you’re logged in, find the Knowledge Center under the user menu drop down. Watch the video above to learn how it all works.

Of course, we’re here to answer any technical questions you may have, so give us a call at 800-453-9538.

Digital Décor Printing Goes Beyond Wallcoverings

A lot has been said over the past few years about the opportunities in digital décor printing … and most of them have been focused on wallcoverings. And while we love a good digitally printed wallcovering as much as the next guy, we wanted to take a moment to focus on other opportunities in decor printing … beyond wallcoverings.

Take a look at some of these inventive, imaginative projects our customers have done using a variety of ink technologies and media types. And the next time someone asks you to print a wall project, consider pitching them on some custom print jobs off the wall.

TABLES: Opportunities are almost limitless for both surface and object printing. Take, for instance, the tabletop creations by Jamie Birch, who used LexJet Print-N-Stick Fabric and LexJet Crystal Low Tack for sports-themed customized tables. Want to keep them looking good? Our friends at Fredrix used Fredrix 575 Tempo Canvas top coated with Marabu coating and mounted to a puzzle board and routed into circles to create these branded coasters.






WINDOWS: Create customized decorative prints on either the window itself or shades to block the sun. Window shades can be created with a variety of products, such as LexJet Poly Select Medium, EnduraFab™ Frontlit Premier or HP Light Fabric. To add some privacy or a graphic element to the window itself, try LexJet Simple Grip Backlit, which can be seen from either side of the window and is enhanced by artificial or natural light.






LAMPS: A little punch of color can go a long way to enhance a room. Lamp shades have become a favorite among digital printers, using products like LexJet Sunset Textured Fine Art Paper 310g and finishing it with a UV coating for extra protection. Retailers like Lamps Plus give customers a variety of pattern and color combinations so they can create their own one-of-a-kind look.






PILLOWS: These are just two examples of how you can add some major customization to your throw pillows with a latex printer, courtesy of Fredrix, using Fredrix Natural Raw Canvas, and HP, featuring the versatile HP Light Fabric.






PRINTS: So, technically these prints go on the wall, but offer a decorative option if adding wall paper or a mural isn’t an option. We love all types of hanging wall art including acrylic-mounted prints, floating canvases, wrapped canvases, framed photos and ChromaLuxe panels. There’s something for everyone and every ink technology in our product mix!



Avery Dennison and LexJet: Together at Last

Two of the biggest names in digital print media have joined forces. Avery Dennison has been at the forefront of digital graphics and vehicle wraps for decades, and has now partnered with LexJet to distribute its vast Graphic & Specialty product offering. From ultra-conformable vinyl for highly textured surfaces to car wraps designed to add color or effects to any vehicle, the Avery Dennison line will bring new opportunities to LexJet’s customers.

  • Digitally Printable Films
  • Overlaminate Films
  • Application Tools

Avery Dennison products make installation a breeze and this partnership will provide LexJet customers limitless creativity for indoor or outdoor event signage, wall décor and floor graphics, as well open opportunities in the fleet and vehicle graphics market.

With free ground shipping and 24/7 ordering on, customers will be able to easily find what they need, when they need it.

If you have questions about products or availability, please call 800-453-9838 and a LexJet sales specialist will be available to assist you.

Act Now: Canon Mail-in Rebates Ending Soon

Don’t miss out on the chance to save up to $1,300 ($500 instantly and $800 mail-in) on the purchase of a imagePROGRAF PRO-4000; or get up to $1,200 back on the purchase of select PRO-Series printers. But hurry — all mail-in rebates end March 15:

The following instant rebates are valid through March 31: 

If you are looking at financing, Canon is offering 0% interest and no payments for 6 months on the purchase of an imagePROGRAF PRO-Series printer. For more information, call 800-453-9538 and ask your LexJet printer specialist.

To claim your mail-in rebate, all purchases must be on or before March 15, 2018.

Prints That Win: On Fire

Orlando, Fla. photographer Gary Shaver has no shortage of beautiful scenery surrounding him, but with so much beauty, it takes a keen eye to catch what some may miss. As part of the Orlando Camera Club, Gary and the group often go on “shoot-outs” to local hot spots like Disney’s Animal Kingdom or Bok Tower to practice, learn and teach in a group setting.

While on one of these shoot-outs, as Shaver was teaching other members of the club some tips and tricks about photographing flowers, that he noticed a bloom about three-quarters of the way opened. “Once I lined up the shot, I realized there was a full bloom in the background that created a fiery halo around my partial bloom,” said Shaver. “Then it was a matter of using the deflector and diffuser and adding a little texture during editing.” The result was his Sunset Award-winning shot “On Fire.”