You’ve asked for the educational tools to help you discover the opportunities that latex printing can provide. Today, we’re introducing our Latex Applications page, a one-stop online page that offers business-building ideas and explores the many creative uses and benefits of latex-printable products.

Dan Johnson, owner of Dan Johnson Photography in Grand Rapids, Mich., is a regular fixture here at the LexJet Blog. Johnson is always chock full of great ideas (make sure to click here to read about his spray booth, for instance) that build business and generate cash flow.

Naked service providers and consultants will give away their best ideas and start consulting to the prospective client during a sales call. In fact, they’ll do no real selling at all, forgoing that activity in order to find a way to help a client even if they never actually become one.

Customer service is more than just a clever slogan or a marketing campaign. It’s the personal interaction between a company and a customer. The key to fantastic customer service is going above and beyond for every customer. As all parents like to do from time to time, we are going to live vicariously through my eight year old daughter for this week’s outstanding customer experience.

When I was talking to one of my customers, wedding photographer Norman Gilbert in Memphis, TN, he told me about an article he had written for brides, suggesting some things they should consider before hiring a relative or friend to shoot their wedding instead of an experienced professional.