At PhotoPlus Expo, which opens Oct. 22 in New York, many sessions will help photography professionals adapt to the changing economics of the photography business. Some sessions will explain how to branch out into new fields such as weddings, portraiture, cinematography, or fine-art photography. Other sessions will talk about different marketing channels and techniques, including websites, social networks, personal branding, photo books, and selling stock direct. It will be a very timely conference, and I expect to return with many new ideas and sources of helpful information. Many of the business diversification and marketing themes at PhotoPlus Expo dovetail nicely with the content I’m developing for future issues of LexJet’s In Focus newsletter. If you’re not familiar with In Focus, check out the current issue and explore the archives. One of the main editorial goals of In Focus is to help photography professionals find ways to generate new revenues, especially by doing more with...