Tennyson Lacasio’s last point of sale, in-store display masterpiece featured here used flowing “beer” (actually ink-stained water) to draw additional attention and sell more Guinness. Lacasio, graphic designer for Colonial Wholesale Beverage in North Dartmouth, Mass., recently created another water feature. While the concept was different this time around, the outcome was similar; namely, more beer sales.

LexJet has just introduced Sunset Fibre Rag 335g as an answer to the call from photographers and fine art reproduction companies looking for the high-end air-dried look and feel on a 100 percent cotton rag base.

As everyone in the beverage distribution market knows, point of sale sign placement is a crucial component of sales. Though it can’t always be quantified there’s no doubt that a restaurant, bar or c-store account that’s happy with their signage is more than happy to place more orders and try different brands offered by the distributor.

Floor and carpet advertising is a growing and lucrative market for graphics providers. Today, LexJet introduced a free downloadable guide to floor and carpet graphics, appropriately entitled An Application Guide to Floor and Carpet Graphics.

In 2004, Alon Weiner and Ram Tamir made a major shift in their offset printing business. Seeing opportunity and seizing it, the ownership pair embarked on building a large-format printing business basically from scratch.

One of the most common problems experienced in the fine art reproduction market is making the original artist happy with the reproductions you are able to create. Artists expend a lot of time, effort and talent creating an original piece of art, so it may be difficult to get them to accept a reproduction that doesn’t match their original exactly.

There are a lot of good reasons to apply graphics to the inside of a window facing out toward the street … Restrictive, fascistic sign codes, as extra protection from vandalistic passersby and for the ease of a sheltered indoor installation.

Good portrait photography captures the essence of the subject’s personality, and that’s what Gretchen Carter aims for in her senior portraits. Carter is a portrait photographer at Newbrough Photo, a studio that’s been an anchor in the town of Weirton, W.V. for more than 60 years.

As sure as the Halloween stuff comes down from the shelves to be replaced with cornucopias and Santas, it’s time to think about custom Christmas cards and other holiday-themed greeting cards. Earlier this year we talked to pro photographer Clay Blackmore, who said the calls start rolling in on Dec. 1. This year, says Blackmore, the calls for cards are already starting and the first order has been made.

LexJet Simple Flo Wrap Vinyl is an ultra-conformable calendared adhesive-backed vinyl with an air-egress liner used for wrapping vehicles, trucks, buses, and walls with graphics. It can be partnered with LexJet’s Simple Flo Wrap Gloss UV Laminate for a durable wrap that is removable for up to one year and permanent for up to seven years. “We use LexJet’s Simple Flo Wrap Vinyl for different applications, including vehicles, and we know what it’s going to do and how it will perform,” says Greg Van Houten, owner of GVH Studio, Bennington, Vt. Unlike other calendared vinyls, Simple Flo Wrap performs like a cast vinyl over rivets, corrugations, slight to moderate curves and flat surfaces.