Banner printing is a staple in many print shops, and vinyl was the go-to for years. However, fabric is a top trend lately that customers demand these days. While fabric used for banners has some advantages, vinyl is still the top option in many circumstances. We put together this quick hit list on when to choose which media for the best event banner results: Printer capabilities. If you have an aqueous printer, vinyl is generally your best bet. Fabric works well on latex or dye-sub printers. However, LexJet does offer LexJet Poly Select Heavy, for example, which works on aqueous or latex printers. It’s a good option when you want the drape of a fabric, but a heavier option that won’t curl like vinyl. It’s also available in Poly Select Light and Poly Select Medium that are multi-tasking products that can be used for backlit signs and trade show displays. Environment. Asking your customer where the banner will be displayed and what the ambiance is are the two most important questions...

Dan Johnson, owner of Dan Johnson Photography in Grand Rapids, Mich., is a regular fixture here at the LexJet Blog. Johnson is always chock full of great ideas (make sure to click here to read about his spray booth, for instance) that build business and generate cash flow.