LexJet’s New Sales & Application Guides Help Imaging Professionals Sell More

Sales and application guides for wide format inkjet printing and imagingPrint shops and other imaging professionals looking for an effective sales tool that shows, tells and sells their wide-format printing output now have LexJet’s Large Format Graphics Sales & Application Guides to help seal the deal on the spot with their customers.

The new Sales & Application Guides are hard-bound, three-ring binder media product books. One guide details more than 50 aqueous inkjet media compatible with the latest printers from Canon, Epson and HP. The other guide includes more than 50 inkjet media compatible with solvent, low-solvent, UV-curable and latex printers. Both guides include about a dozen media-laminate combinations as well.

“The Sales & Application Guides serve a dual purpose. Most importantly, they allow print shop salespeople to show their customers the actual inkjet materials and all the creative options at their disposal for any application they can imagine, including those they didn’t realize were even possible,” says Rick Nerenhausen, LexJet’s director of sales. “It’s also a great educational tool for everyone in the print shop, from sales and purchasing to production.”

The Sales & Applications Guides include sheets of banner materials, display films, vinyl media, fine art and photo papers, wall coverings, complete trade show and point of purchase solutions, and various laminates.

Each product includes a brief description, as well as features, applications and technical details. One half of the media is printed and the other is blank so customers can see how colors reproduce on each material and the texture, surface properties and base color of the material before it’s printed.

Supplies are limited, so to purchase a LexJet Sales & Application Guide (Aqueous and SUV), contact a LexJet account specialist at 800-453-9538. Like all LexJet products, the Large Format Graphics Sales & Application Guides come with a 30-Day Money Back Guarantee, $9.99 flat rate shipping anywhere in the U.S. and Canada and fast delivery from one of LexJet’s 15 nationwide distribution centers.

Three How-To Videos for the Price of One: Using the ImagePrint RIP

ImagePrint is the most popular RIP software on the market for professional photographers and fine art reproduction companies. Primarily compatible with Epson printers, ImagePrint optimizes How to use Step & Repeat in ImagePrintthe output from the printer while helping with a number of workflow concerns, including:

  • ICC profiles
  • Laying multiple images out on a single page
  • Printing multiple copies of the same image
  • Borderless printing
  • Tiling images
  • Package printing

In the first video below you will learn the basic workflow for printing through ImagePrint. The second video will teach you how to print borderless images, and the third video will teach you how to use the Step & Repeat tool for printing multiple copies of the same image.

Blue Ribbon Printing with Sunset Photo Metallic Paper

It was Rodney Clark’s first experiment with LexJet Sunset Photo Metallic Paper and the results were award-winning. Clark won a first place and three blue ribbons this past October at the Professional Photographers Association of Pennsylvania (PPA of PA) competition held in State College, Pa.

“I’m one of those photographers who’s used to working with high-gloss lacquered prints on f-surface paper for competitions. With the Sunset Metallic it’s that way out of the box. Even if you do laminate, it still shows the same principles and properties that make a metallic paper so nice,” says Clark.

The three blue-ribbon prints – images taken of Main Street in Shepherdstown, W.V. – were photographed in HDR. Clark says Sunset Metallic was the perfect fit for the extreme saturation produced by HDR. The judges agreed.

The other image won first place in the commercial category and was also printed on Sunset Metallic. The metallic inkjet paper, designed to replicate the same look as the old Kodak metallic used in the darkroom, brought a pearlescent shine to the image that helped catch the judges’ eyes.

“The image you see is basically au naturel, other than taking out a couple of dust spots and pulling the density down for competition-quality printing,” explains Clark. “It’s a bridal dress showing the designer’s ribbon and wedding rings shot at a 45-degree angle. Sand, water and sky in the background account for the gradient you see from beige to dark blue. I used a Canon 70-200mm f/2.8 lens on a Canon 1D Mark III to capture it.”

Clark says he’s hopeful that his success locally will translate to more regional and national competition recognition, all that are within grasp thanks to his ability to print his own work with the addition of the new paper and a Canon iPF6100 inkjet printer he bought about four months ago.

“Pretty much right out of the box it was as accurate as you could get. The only thing I had to do was add the 10 points of brightness through my Photoshop plug-in for the Canon, which I use instead of the print driver. What I get out of it is absolutely phenomenal,” says Clark. “With some help from Kelly [Price, LexJet account specialist] and the gang at LexJet, I have the profiles I need to print accurately every time.”

Rodney Clark, M. Photog., Cr., CPP, owns Clark Photography in Waynesboro, Pa. Photos courtesy Rodney Clark.

Wide Format Inkjet Printing Business Intelligence at LexJet’s Updated Blog

As part of its recently re-vamped website at www.lexjet.com, and based on comments and suggestions from its customers, LexJet has updated and restructured its wide format inkjet printing industry forum and online educational resource at blog.lexjet.com.

The primary purpose of LexJet’s blog is to keep its customers and those involved in wide format inkjet printing updated about the latest industry news, tips and tricks and innovative projects and people, as well as best practices for sales, marketing and technology. LexJet’s Chief Information Officer, Pete Petersen, explains:

“Working in collaboration with Web developer atLarge Inc., we incorporated customer feedback and blogging best practices into the updated blog. We noticed, for instance, that it was difficult to leave a comment and interact with our authors and experts on the old blog, so we made the comments section for each post more visible and easier to use. The layout of the entire blog is much more consistent now so that you can navigate to another post and find the subject categories, comments and the most recent and most popular posts quickly.”

Previously, the subject categories were based on the market segments that utilize wide format inkjet printing, such as Photography, In-House Printing and Print for Pay. The new categories are more intuitive for the reader and are based on what they do as opposed to who they are.

The new categories are:

Inkjet Technology and New Products: Updates on the latest products and innovations for inkjet printing, including hardware, software, inkjet media and laminates and workflow tools.

Marketing and Sales: Marketing and customer service tips, plus upcoming seminars, conferences and webinars designed to build sales and maximize profitability.

Case Studies and Profiles: Find out who’s doing what and how they did it with wide format inkjet printing.

News and Trends: Trends, technology and news of interest from the wide format inkjet printing industry and beyond.

Tips and Tricks: Posts that detail how to make the inkjet printing workflow as efficient, productive and profitable as possible.

Twitter and Facebook integration has also been added so that readers can easily share stories and links with their colleagues and customers through those social media sites. And, users can follow the blog via RSS feeds or subscribe to email alerts when something’s been posted to the blog.

Petersen plans to post a series of articles on developing a blog and how the architecture behind it, such as plug-ins, maximizes search engine optimization and enhances the reader’s experience. “We’ll focus on how print shops can better market themselves and connect with customers and potential customers through the Web,” adds Petersen.

If you’re interested in being featured at blog.lexjet.com or have any suggestions, tips or tricks you would like to share, contact Regan Dickinson at regan.dickinson@lexjet.com or 941-906-3378.

Protect Your Data with Effective Storage and Backup

Almost everyone who creates digital images has lost crucial information due to some sort of hard drive crash or malfunction. But there’s good news… Memory has become rather cost-effective. Think about how much your first 1G flash card cost compared to your most recent purchase. The same can be said about external hard drives. If you’re in the market for a new external hard drive, here are some hints…

The very first thing you should look for is an external hard drive with multiple disks, known as a RAID system. A lot of people will buy a single-disk hard drive and partition it. Partitioning a hard drive is when you take a single hard drive and divide it into smaller segments that act as individual hard drives within the primary hard drive.

Partitioning causes a lot of wear and tear on your hard drive, which can also cause it to fail prematurely.  Therefore, you should get a hard drive with multiple disks so that there is no need for partitioning. If a hard drive does crash in a RAID system, you simply purchase a new disk and plug it in and it will automatically back up to that disk. It’s safe and it’s easy.

You should also understand exactly how much capacity you’re really getting. Many hard drives list their entire capacity, not what their capacity is if you’re running in a back-up mode. For example, if you want 5 terabytes of storage space you might find a two-disk hard drive that has 5 terabytes of space.

However, once you bring it home and select that you want to run it in safe mode (so that each disk is a copy of the other) you get only half of that storage, or 2.5 terabytes. If you have an external hard drive with two drives, then I would run RAID Mode 0.  If your external hard drive contains four drives, then I would run RAID mode 0+1.  Both RAID Modes 0 and 0+1 are completely safe, but 0+1 is faster, so you may want to entertain the thought of a four-drive model if speed is important to you.

Another thing you should look for is transfer type and rate. If you can afford it, a hard drive that runs off of an Ethernet connection is going to be best. This is especially useful if you have multiple work stations connected to a central hard drive, or if your files are rather large.

Although I don’t recommend FireWire as a connection to printers, it is recommended for hard drives if Ethernet is not an option. FireWire 800 will usually give a transfer rate up to 100 MB, whereas USB 2.0 will only provide a rate of about 60 MB.

LaCie is a great source for external hard drives, as well as monitors. I would start looking at LaCie’s 2big Quadra or the 4big Quadra. They are robust, safe, and offer storage from 1 TB up to 5 TB. There is one available for every need and price range, starting at around $300.

Off-Site Storage
Just using a good external hard drive will not protect you from other issues like fires, tornadoes, or hurricanes… a Florida favorite. Off-site storage is recommended to protect against such natural disasters.

There are two methods used to handle this… You can pay an off-site company to store your files. They offer insurance and guarantees. I have not used such a service so I cannot give any specific recommendations in this regard.

You can also burn your files onto DVDs and take them off-site. There are two things you need to keep in mind if you are going this route. First, make sure your DVDs are archival. If the DVD can’t stand the test of time, what good is it to use it as backup? Second, store these DVDs in a heavy, fire-proof safe. 

Following these steps will guarantee that your precious files are safe, and should allow you to sleep a little more soundly at night.

More New Year’s Cheer with Canon Rebates

Through the end of February take advantage of instant rebates on Canon inkjet printers of up to $1,200, plus a $1,000 mail-in rebate on the Canon iPF8300.

Canon’s iPF6300, iPF6350, iPF8000S, iPF8300 and iPF9000S are all included in the instant rebate program.

For details, bundled offers and help finding the right printer for your business, contact a LexJet account specialist.