What They’re Saying: HP Optimal Gloss Air GRP – ‘It Really Shines’

Husband and wife team Rick and Connie Rhind Robey are the owners of SpeedPro Imaging in Silver Spring, Md. Recently, the SpeedPro headquarters in Denver asked for volunteers to test one of the new HP Adhesive Vinyl products from LexJet. The Robeys responded and brought in a roll of HP Optimal Gloss Air GRP and HP Gloss Polymeric Overlaminate.

The first project they created with the Optimal and Gloss laminate was a wall mural. “Wall graphics can be tricky with the new paints,” Rick says. “We did a test with the Optimal and it was a go. It went up well and stayed up well. It was a great start.”

“We’ve been using another product, but it’s kind of pricey. The Optimal has the same characteristics and maybe even a little better holding power,” says Rick. “I’ve been using it [Optimal] based on what the 40C can do: vehicle decals, flat surface, even subtle rivets. One customer was so thrilled, he’s sending us another job.”

While the Optimal is perfect for walls, vehicle decals, and other outdoor signage, there was an opportunity to use it in an unorthodox manner in Rick’s hometown of Kensington, Md. Some of the stores in the downtown area planned a storefront-style appearance on the back of the buildings.

Local artists were commissioned to create art that would decorate these “storefronts” and Rick and his team printed the artwork on Optimal, laminated it with Polymeric Gloss and installed it to hide storage space from street view. 

“I loved the high-quality look of the images. Each section was designed by a different artist. It’s important that the final piece looks great and the artist loves it. It really shines in the high-end market place,” Connie says.

The artwork has generated a lot of interest on “Antique Row” in the quaint downtown area. “The pieces have garnered a lot of attention, it speaks to the work of the artist, the work of the printer and the material,” she says. “With this job, there’s no marketing message to hide behind. It’s showcasing art. And this product really shines.”

Connie, who is also the Marketing Director, says that they are delighted to have a product like this for customers. “It’s fun to find a product that we like so much. We are excited to use it moving forward.” Rick agrees, “the graphics go on and stay on. That’s important. We’ve gained a lot of confidence in the product and will recommend it to other SpeedPro locations.”

If you are interested in trying any of the products from the HP Adhesive Vinyl portfolio, give us a call at 800-453-9538 or visit LexJet.com.

LexJet brandUP: Supporting Ringling College Students’ VR Game at SXSW

South by Southwest, or as it’s more commonly known, SXSW, is a convergence of creatives across the interactive, film and music industries held annually in Austin, Texas. Marketers exhibit brand roll-outs and new products and applications to attendees.

One brand activation at the 2019 festival featured a group of talented students from Ringling College of Art + Design. About 35 students, studying graphic design, game art, illustration, motion design and business of art and design, launched “Wet Dog Corp.” a futuristic, arcade-style virtual reality game that takes the player through various levels where dirty dogs on conveyor belts are waiting to be cleaned.

“Wet Dog is a zany, fun VR dog washing game that some of our Game Art seniors made in collaboration with Flight School. We thought it would be a fantastic idea to debut the game at SXSW at their Gaming Expo,” says Jamie DeRuyther, a Game Art and Virtual Reality Development faculty member at Ringling College. “It really kind of blossomed into this really, really amazing marketing campaign.”

To attract people to the VR game, the Ringling team wanted to personalize and brand as many eye-catching items as they could. From water bottles to banners to vehicle decals, the Wet Dog logo was everywhere. “It’s real-world stuff with real clients in a real product in real time,” says Jeff Schwartz, Associate Vice President for Academic Affairs & Dean of Undergraduate Studies.

Tallie Malka, majoring in business art and design with an emphasis on marketing, stresses the importance of brand identity. “Branding this company [Wet Dog Corp.] and promoting what we’re doing is what I want to do for a career,” Malka says. “Every touch-point that these people have, they know our brand. That’s why we have branded water bottles, branded everything.”

The students of Ringling and the professionals at LexJet joined together in a collaborative effort to design the graphics, choose the right media, and print the images needed for the project.

LexJet provided the media and offered tips to create many of the large-format printed assets for the experience including banners, displays, vehicle graphics, target boards and water bottles. Here’s a peek into how the students brought Wet Dog Corp. to life:

  • Because the team set up outside, they chose HEYtex Mesh for the eye-popping graphics printed on 60/40 pattern, providing see-through visibility.
  • Easy-to-read graphics printed with LexJet Production Display Film SUV were displayed with banner stands and strategically placed throughout the booth, providing directions and hints to gamers. This durable film was selected because of its excellent image quality and water-resistance.
  • Vehicle branding is one of the easiest, but most important marketing opportunities. The Wet Dog team rented a van for the event and created temporary door and hood graphics using HP Optimal Gloss Air GRP. This calendared vinyl offers a gray, repositionable adhesive and is perfect for fleet and flat-paneled vehicle graphics.
  • In addition to the VR game, a carnival-style game was created with images of dogs printed on HP Prime Gloss Air GP and then installed on backboards. The calendared vinyl with a gray, permanent adhesive is a print service provider’s best asset. This versatile product can be used for indoor and outdoor signage, menu boards, stickers and decals, and many other applications.
  • Using the HP Latex 335 Print and Cut, labels were printed on HP Prime Gloss CP allowing the students to personally brand the water bottles in the booth, on demand. The calendared vinyl with clear adhesive is perfect for stickers, decals and other graphics on clear or light-colored substrates.

The Wet Dog Corp. experience garnered over 900 visitors in a single day. To see more about this successful brand activation as well as see the products in action, click on the video above.

If you are interested in these or other products from LexJet, give us a call at 800-453-9538 or visit LexJet.com, today.

Have You Joined the Digital Wallcovering Movement Yet?

According to market reports, digitally printable wallcovering is on the rise — in a massive way! Why? Because we’re able to offer high-performing wallcovering material to answer the call for more personalization and customization that we’re seeing in nearly every print application in the wide-format sector.

Source: Vescom Wallcovering

We also learned that residential use of digitally printed wallcovering makes up about 75% of the demand, so when you’re printing a canvas for your customer, why not pitch a wallcovering, too, for a full room application, wall mural or accent wall? Click on the infographic to see just how much of an impact digital wallcovering is making today.

When it comes to high-end finishes and consistent printability, we turn to the experts at Vescom, the world’s largest wallcovering manufacturing company. Here are five reasons why:

  1. Unique Textures – Vescom offers a number of finishes to add to the customized offering you present to your customers. Textures like award-winning Metallic Sand, Pearl Linen with its satin sheen, rich and unique Leather and super-soft Felt will enhance any room design, from casually modern to traditionally formal.
  2. Standard Top Coating – A common problem, plasticizer migration, is caused by chemical reactions in the vinyl that print inconsistencies and color changes. The competition has only one coating on their media, making it more susceptible to these occurrences. Vescom features a second coating standard on the entire portfolio.
  3. Pre-shrinking – Most wallcoverings are stretched before being applied to the backing to maximize product yields, this causes an unstable product that can curl or shrink causing printhead strikes or inconsistent panel lengths. Vescom pre-shrinks its material before attaching it to the backing creating a stable product with no curling.
  4. Sustainable – Vinyl wallcovering emits VOC over the course of its lifetime. Vescom wallcovering is a phthalate-free substrate and meets EPA requirements for low-VOC emitting products and is Class A fire-resistant.
  5. Made in the USA – Domestic manufacturing has a huge impact on communities and the economy. Vescom operates around the world and has manufacturing facilities in Europe and in the USA!

To find out more, call a LexJet wallcovering specialist at 800-453-9538.

Attend a Webinar in July and Save Big on a New Printer!

After the July fireworks subside, light some new creative sparks with free printer webinars from the experts at Canon and HP. Pete Wright, an award-winning photographer, will discuss software and applications for the Canon imagePROGRAF PRO-Series printers.

Later in the month, John Stevens, one of the industry’s leading latex specialists, will talk about the benefits of bringing HP Latex technology in-house. Attend one of the webinars and receive additional savings with the purchase of a qualified printer. Sign up today because space is limited.

Canon PRO-Series Webinar: Join us Thursday, July 11, at 11 AM ET to learn about the features of the Canon PRO-Series printers and software, as well as print applications. Attendees will receive an additional 5% off their PRO-Series printer purchase. SIGN UP NOW

HP Latex Webinar: Join us for the free HP Latex printer technology webinar on Monday, July 22, at 11 AM ET. Attend and you will save $1,000 on an HP Latex 315 Print & Cut Bundle or HP Latex 335 Print & Cut Bundle, or save $3,000 on an HP Latex 560 or HP Latex 570. SIGN UP NOW

Sign up online or call one of our printer specialists at 800-453-9538 for additional information.

Making the Cut: 3 Ways to Get Creative with a Graphtec Cutter

Printers and laminators are standard equipment for PSPs, but often overlooked is the cutting plotter. Adding a Graphtec cutter to your print shop provides your customers with additional ways to explore their creativity.

We explore three ways that a cutter can increase your versatility:

  • Decals – Creating decals involves two different types of cuts: a perforated (perf) cut in the release liner that pop out the decals for easy resale and a kiss (die) cut for the sticker image that will easily separate from the release liner at the time of install.
  • Packaging and labels – The great thing about inkjet printing is the ability to offer personalization for small quantities. If you have a customer requesting a short run of stickers to personalize water bottles, notebooks or any other items, you can easily die cut the labels and send the labels to your client for the final step in the customization project.
  • POP Graphics – Perf cutting cardstock or other media gives you the opportunity to create POP/POS graphics with fold lines for easy display set up.

While cutters work with all types of media, there are some types like high gloss, reflective or highly textured surfaces that can sometimes be difficult to kiss cut or perf cut with accuracy. If you work with those types of substrates and have trouble with registration marks, the Graphtec cutter has Intelligent Scan Mode (ISM) technology that improves the detection for more accurate cutting.

If you would like more information about Graphtec cutters, contact a sales specialist at 800-453-9538 or visit LexJet.com today.

Now Available: EPSON SureColor S-Series Print and Cut Bundles

In the spring, EPSON announced that print and cut bundles would be available for order this summer. If you’ve been patiently waiting since ISA to place your order for the new bundles, the wait is over.

The three full-solution bundles include: 

Instantly save up to $5,000 with rebates on all Print and Cut bundles.

The combination of SureColor printer, Graphtec cutter and Onyx software gives you everything you need to expand your capabilities and create stickers, decals and car wraps, in addition to the signage, graphic arts and décor print projects that you can produce on the Epson S-Series printers.

If you would like more information on the new bundles, call a LexJet printer specialist at 800-453-9538 or visit us at LexJet.com.