ChromaLuxe Panels for Décor: Personalization Is Always in Style

As the year starts to wane, décor magazine editors often start compiling chic trends anticipated for the upcoming year. However, for some designers – like Nate Berkus – a trend that is always relevant is individuality and personal style. In an interview with Atlanta Magazine in 2017, Berkus said your space “should remind you of the people you love and have loved, or the places that you’ve been or wish to go.”

What better way to follow Berkus’ advice than helping customers decorate their homes with meaningful art pieces created from images of family members or important places? With ChromaLuxe Aluminum Photo Panels or ChromaLuxe EXT, you can turn family portraits and vacation pictures into personalized art décor.

ChromaLuxe panels utilize dye-sublimation technology, which means the image is sublimated into the panel, so it is protected from indirect sunlight and other environmental factors indoors, while ChromaLuxe EXT panels have additional UV protection when the artwork is displayed in the outdoor elements.

With multiple display options available, ChromaLuxe prints make great housewarming or wedding gifts, are perfect décor for family reunions and provide a little piece of home for students who are looking to brighten up the drab walls of a college dorm room or apartment.

If you are interested in learning more about how to create dye-sub art, or any of the components of the process, including ChromaLuxe Aluminum Panels, Epson F-Series printers or LexJet InFuze paper, visit LexJet.com/dyesub or call 800-453-9538 and speak with one of our specialists today.

Go Back to School with Our Webinars!

It’s time to go back to school! Join industry professionals from HP and Canon, along with specialists from LexJet for these August webinars. In these free classes, you will learn about the latest HP Latex and Canon PRO-Series printers available and help determine which one is right for your workflow. We know your time is valuable, so as a “thank you,” you will receive additional savings on a qualified printer purchase. Sign up today, space is limited.

HP Latex Webinar: Join us for a webinar on HP’s Latex printer technology on Monday, Aug. 13, at 11 a.m. ET. When you attend this webinar, you’ll save $1,000 on an HP Latex 315 Print & Cut Bundle or HP Latex 335 Print & Cut Bundle; or save $3,000 on an HP Latex 560 or HP Latex 570. SIGN UP NOW

Canon PRO-Series Webinar: Join us Thursday, Aug. 16 at 11 a.m. ET to learn about Canon PRO-Series printers. Attendees will receive an additional 5% off their PRO-Series printer purchase. SIGN UP NOW

If you’ve got questions, our printer specialists can help. Give us a call at 800-453-9538.

Kodak Media is now HP Latex Certified

HP recently certified several Kodak Wide Format media products for use with latex inks. The products that receive this certification have been tested by a third-party to ensure print quality and compatibility with the latex inks and printer.

LexJet offers the following HP Certified Kodak products:

KODAK Backlit Film, Glossy / 8 mil / Solvent is certified for use on the Latex 300 and 500 series as well as compatible with solvent, eco-solvent and UV-curable printers. Create vibrant light box applications with this gloss polyester backlit film.

KODAK Premium Photo Paper, Glossy / 10 mil / Solvent and KODAK Premium Photo Paper, Satin / 10 mil / Solvent provide exceptional photo-quality for reproductions, posters and indoor POP. These resin-coated papers are certified for use on the Latex 300 and 500 series and can be used with solvent, eco-solvent and UV-curable printers.

Visit the HP Media Solutions Locator to download presets or check media compatibility with your HP latex printer.

If you are interested in HP certified Kodak media, contact your LexJet sales representative at 800-453-9538.

Tradeshow Trends: How to Standout in a Crowd

There was a time when walking around a tradeshow was quite monotonous, not much creativity in the messaging or use of products from designers. Everyone was using flat graphics printed on paper – laminated for protection and glare-reduction, of course – displayed on a banner stand or two.

Times, audiences and products have changed, which means that tradeshow designers had to keep up with the demands of more sophisticated crowds. According to Statista, tradeshows are still one of the top activities for business-to-business marketing, generating nearly $13 billion in revenue in 2016.

If you’ve attended a tradeshow lately, you may have noticed that companies are building fully functional worlds on their plot of land on the convention floor. The reason for such a dramatic shift in attention-grabbing designs is because more than 80 percent of attendees are directly involved with purchasing decisions, according to Statista’s report.

Access to current print technologies such as latex and dye-sub allows for booth designers to expand their storytelling ideas, given such limited space and narrow window of time to capture the imagination of the attendees and draw them into the booth.

Many LexJet customers are using a variety of products and applications for tradeshows and we’ve included some of their favorites when it comes to producing show-stopping, conversation-inducing booths:

  • ChromaLuxe dye-sub aluminum panels boast beautiful photographic images to create décor or custom table tops where visitors relax and enjoy the artistry of the booth.
  • Graphics produced with latex-compatible EnduraFabTM textiles are lightweight and easy to install. EnduraFabTM Frontlit can be used to create banners or table skirts, or use EnduraFabTM Stretch in an SEG frame as an alternative to acrylic cardholders.
  • For soft, backlit graphics, HP Durable Backlit Fabric is another lightweight solution that creates crisp photographic images using latex technology.
  • The Avery Dennison MPI 2600 Series Wall Films can add texture and life to the temporary walls that dominate the tradeshow floor with graphics printed on eco-solvent or latex printers.

If you are looking for new products to explore, call your LexJet sales specialist at 800-453-9538 today.

How to Use Printing Proofs for Clients Living in the Online World

Guest blog by Ryan Stevens

Ryan Stevens

We all know that printed proofs are important, but getting this message across to clients — particularly to “digitalized” clients — isn’t always easy. We can’t deny that technology is taking over, and it’s natural to be excited and optimistic about new ways of working, about advanced functions and features, and about all the bells and whistles that come with futuristic tech, but many clients now can’t see the wood for the trees; they can’t see that the best way to view examples of printed materials is through printed proofs.

In order to get your digital clients excited and enthusiastic about printing proofs, you need to use them wisely. It’s all about showing clients something “real” in what is fast becoming a virtual environment.

Here are 3 ways to use your printing proofs to really amazing your clients:

  1. Make Printing Proofs Familiar. Perhaps one of the worst things you can do is surprise your clients with printed proofs; showing them something out of the blue that completely goes against their digital expectation. Instead, use the notion of printing proofs right from the get-go, and incorporate the idea into early discussions. You may even wish to show examples to give a better impression of what clients can expect, and make print more familiar, rather than more alien. Not only can this help clients to prepare for the proofs, but it also works to raise awareness of the importance of print and, ultimately, it may even help to minimize objections.
  2. Justify Your Work. Simply showing your client a printed proof when what they really wanted was digital isn’t going to be enough to win them over in most cases. While it’s frustrating, you may wish to use printing proofs while simultaneously justifying your work. One of the best ways to do this is to utilize your client’s own words; “we’ve done this to ensure consistency with your own branding;” “we’ve done this to instill confidence in your audience.” By highlighting the fact that the printed proof does the job and directly addresses the client’s needs, requirements and preferences, you can work to minimize the impact of “outdated” print.
  3. Hand It to Them. One of the best ways to use printing proofs to amaze your clients is, quite simply, to hand it to them! Tactile experiences are highly underrated, and many of us don’t appreciate how touching something can affect our thought processes. Children are actually much more in tune with this; that’s why babies put objects in their mouths, and why children can’t keep their hands off expensive ornaments. Use your printed proof to enable clients to get a feel for the paper stock, for the weight of the total product, for the texture, for the size. Even if clients don’t realize it, holding a printed proof can be hugely influential.

Share Your Knowledge

Ultimately, if you really need to amaze your clients who seem to be stuck in the online world, it’s worth taking a little time to educate them and share your professional insight — don’t be afraid to take the authoritative route. Explain that there is a difference between knowing what to do and knowing how to do it. Digital proofs, of course, have their place; they show clients that you know what to do. It’s only printed proofs, however — real, physical, hard copy proofs — that show clients you know how to do it.

Printing proofs are an integral part of business sustainability, so it’s essential that design and printing firms understand how to continue using printing proofs for best effect, even in the digital world.

About the author: Ryan Stevens is a print expert who enjoys sharing industry knowledge with print enthusiasts all over the web. As CEO of Replica Printing Inc, Ryan is involved with all major printing styles and options on a daily basis.

Save the Date: July Webinars Are Here

Beat the summer heat by joining us for these free webinars, conducted by industry specialists. You will learn about the latest Canon PRO-Series and HP Latex printers on the market and help you determine which one is right for you. We know your time is valuable, so as a “thank you,” you will receive additional savings on a qualified printer purchase. Sign up today, space is limited.

Canon PRO-Series Webinar: Join us Thursday, July 19 at 11 a.m. ET to discover the latest advancements in Canon printers. Attendees will receive an additional 5% off their PRO-Series printer purchase. SIGN UP NOW

HP Latex Webinar: Join us for a webinar on HP’s Latex printer technology on Friday, July 20, at 2 p.m. ET. When you attend this webinar, you’ll save $1,000 on an HP Latex 315 Print & Cut Bundle or HP Latex 335 Print & Cut Bundle; or save $3,000 on an HP Latex 560 or HP Latex 570. SIGN UP NOW

If you’ve got questions, we can help. Give us a call at 800-453-9538.