Category Archives: Marketing & Sales

Marketing and customer service tips, plus upcoming seminars, conferences and webinars designed to build sales and maximize profitability.

The Photo Booth Option to Generate Additional Cash Flow

Photobooth for a photography business

Dan Johnson, owner of Dan Johnson Photography in Grand Rapids, Mich., is a regular fixture here at the LexJet Blog. Johnson is always chock full of great ideas (make sure to click here to read about his spray booth, for instance) that build business and generate cash flow. His latest venture is a portable photo…
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Published in: Case Studies & Profiles, Marketing & Sales, Tips & Tricks

Free Google Analytics Guide for Photographers

Guide to Google Analytics for photographers

PhotoShelter released a new free guide today called Google Analytics for Photographers. The guide provides information on how to know where your traffic is coming from, identify what contents engages visitors most, determine if social media drives traffic to your site, create specific campaigns to track your marketing efforts and more. Perhaps most importantly, the…
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Published in: Marketing & Sales, News & Trends

LexJet Mid-Year Kickoff

All members of the the LexJet family are in Sarasota, Fla. this week for the 2nd annual Summer Mid-Year Kickoff. The kickoff runs all week. Beside getting to see some familiar faces there will be numerous activities during the week. The accounting, marketing and IT departments will be hosting happy hour socials during the week. On Wednesday there will…
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Published in: Marketing & Sales

Sweetwater: What Sweet Customer Service Sounds Like

Customer service for music instruments and pro audio

Sweetwater deserves a spot on my bumper. When I apply a bumper sticker to my car I never use the space to promote a political position or ideology. Instead, I use the bumper as a means to promote and thus reward companies that provide amazing customer service. Unfortunately, I don’t have a Sweetwater bumper sticker.…
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Published in: Marketing & Sales