Category: Marketing & Sales

Marketing and customer service tips, plus upcoming seminars, conferences and webinars designed to build sales and maximize profitability.

See the World Through Fluorescent Pink Colored Glasses
Posted on by Liliana Wright Posted in Marketing & Sales, Technology & Products
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See the World Through Fluorescent Pink Colored Glasses

Innovative printing technologies have allowed us to push the boundaries of creativity, speed, and performance. However, few can boast of being “the world’s first” at more than one thing, like Canon’s imagePROGRAF GP-4000. It is the world’s first format printer that offers aqueous pigment Fluorescent Pink Ink*! This 44” large format printer has 10 colors (MBK, BK, GY, C, M, Y, R, O, G, V) plus Fluorescent Pink Ink.

Equipped with Canon’s unique Radiant Infusion, the GP-4000 layers the newly developed Fluorescent Pink Ink with other inks on the paper surface during printing, producing bright and soft color reproduction. Paired with the new Red, Orange, Green, Violet, and Fluorescent Pink Inks, the imagePROGRAF GP-4000 printer has the most extensive color gamut of any imagePROGRAF printer to date, creating images with a vivid color range your prints haven’t achieved until now.

Another “world’s first” is that the imagePROGRAF GP Series printers are the world’s first “PANTONE-calibrated” Pantone licensed for “PANTONE PASTELS & NEONS GUIDE Coated,” which includes fluorescent and pastel colors. This unique feature allows the printers to hit 99% of the colors in the PANTONE® FORMULA GUIDE solid coated. With this color gamut, the color possibilities for your graphics are endless.

Other notable features include built-in color calibration, Intelligent Media Handling, and USB Thumb Drive printing. As a bonus, the GP-4000 is bundled with Canon’s poster creation software PosterArtist Lite, integrated with Radiant Infusion technology, allowing users to create dynamic posters in four easy steps with license-free images and templates. Additional software features include Professional Print & Layout, Accounting Manager, and Device Management Console, which can help with print workflow and reduce costs to help you get the most out of your Canon printer. This printer is ideal for supporting large format in-house print production and is gaining much interest and visibility in various industries like retail, print-for-pay, entertainment industries, design offices, advertising agencies, and more.

Achieve true color printing and stunning color possibilities with the Canon imagePROGRAF GP-4000. Check out Canon’s monthly rebates for extra savings!

To learn more, contact a LexJet Customer Specialist or visit lexjet.com.

* In major aqueous pigment large-format inkjet printer manufactures (excluding sublimation transfer systems). As of 09/27/2021 (Canon research)

Our Commitment to the Journey to Create a Sustainable Future
Posted on by Liliana Wright Posted in Marketing & Sales, Technology & Products
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Our Commitment to the Journey to Create a Sustainable Future

Earth Day is a wonderful time to remind us of the crucial role we all play in reducing our carbon footprint. At LexJet, we believe our sustainable business practices have a positive effect globally. We understand our customers’ desire to offer eco-friendly business solutions and products for environmentally conscious consumers. As buyers become more aware of their daily impact on the environment, aspirations of becoming more environmentally conscious may shape their purchasing decisions, leading to searches for affordable, sustainable, and quality products.

We provide multiple ways to help you become an eco-friendlier business, making it easy and hassle-free to recycle your empty ink and toner cartridges with our Cartridge Recycling program. Since the launch of this program in 2021, we have received over 2 tons of used ink cartridges for recycling!

LexJet also offers more sustainable media options, like a recycled canvas product made 100% from recycled water bottles under the Elements brand. Additionally, we carry photo papers, banner materials, fabrics, and films that can be recycled into various products.

Another way we continue to expand our sustainability efforts is by having LexJet media officially FSC®- certified. According to the FSC, “the Forest Stewardship Council® (FSC) verifies that forest-based materials produced according to our rigorous standards are credibly used along the product’s path from the forest to becoming finished goods.” Being certified means that we are committed to ensuring that the products we offer our customers follow the appropriate process from start to finish, from the forest to the finished product in our warehouse.

When you purchase LexJet media with the FSC label, you can trust that the products align with your business’s sustainability goals. “The FSC label on a finished product signals that the materials used during production have met the chain of custody requirements at every step in the supply chain, from sourcing to distribution.”

   

To view the complete list of FSC®- certified LexJet media, click here.

Sustainability is also a priority for our other brands like HP, named by Newsweek as one of the 100 Most Sustainable Corporations in the World for the 7th year in a row. Another brand walking the walk is KODAK. In its 2021 Sustainability Report, One World One, KODAK announced a 55% increase in solvent recovery business (2016-2021).

As an industry leader in the digital printing market, LexJet continues to meet the highest demands and exceed industry standards. We work with manufacturing partners to bring innovative and sustainable products and solutions to our customers to meet their business needs with our professional-grade imaging materials.

To learn more about our eco-friendly products, contact a LexJet Customer Specialist at 800-453-9538 or browse our wide variety of eco-friendly products.

 

The Right Solution When Performance is a Sticking Point
Posted on by Liliana Wright Posted in Marketing & Sales, Technology & Products
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The Right Solution When Performance is a Sticking Point

Some applications require a unique adhesive that offers superior performance and versatility on a wide range of surfaces and in harsh environments. One solution that checks off all those requirements, designed with the end user in mind, is LexJet Optically Clear Permanent Adhesive.

Small jobs, big jobs, this adhesive can handle them all. This optically clear mounting adhesive is a high-quality PET film engineered to meet your most demanding applications. At only one mil thick, this ultra-thin film provides exceptional clarity, offering a transparent and unobstructed view of your product or surface, making it an ideal choice for expensive acrylic or glass projects that require accuracy and exceptional quality.

LexJet Optically Clear Permanent Adhesive is expertly coated on both sides with a premium pressure-sensitive adhesive designed to provide a permanent bond to virtually any surface, such as metals, plastics, and painted surfaces, providing superior bond strength and durability, ensuring that it remains securely in place. Our proprietary solvent acrylic adhesive formula is optimized for superior performance, providing excellent adhesion even in the harshest environments. It resists heat, humidity, and other environmental factors, making it ideal for indoor and outdoor use.

The clear PET release liner ensures easy and accurate positioning while protecting the adhesive from dust, debris, and other contaminants, making this an excellent solution for all your important jobs.

To learn more, please contact a LexJet Customer Specialist at 800-453-9538 or visit lexjet.com.

Available Now

 

Transform Your Environment with Permanent LINTEC Window Film
Posted on by Liliana Wright Posted in Marketing & Sales, Technology & Products
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Transform Your Environment with Permanent LINTEC Window Film

In architecture and design, decorative window graphics are recognized as a high-quality, beneficial, simple, yet dramatic way to transform any space, affecting the general ambiance and your visitor’s experience.

LINTEC permanent window films are optically clear polyester with a scratch-resistant top coating that prevents damage during installation and offers excellent clarity, dimensional stability, and printability. They are specifically designed to ensure good adhesion with UV curable inks.

LINTEC films are a great solution for print service providers who offer window films and window display fronts. Discover new possibilities with popular applications, including signage, décor, and wall covering for office, retail, and residential spaces. They’re also ideal for displays in high-traffic areas that may be susceptible to physical contact.

Now Available

To learn more about these innovative products, their features, and how to add impact to your space, please contact a LexJet Customer Specialist at 800-453-9538 or visit lexjet.com.

 

Widen Your Competitive Edge
Posted on by Perla Johnson Posted in Case Studies & Profiles, Marketing & Sales
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Widen Your Competitive Edge

Are you tired of constantly outsourcing your print jobs? Luckily, there is an answer to your struggles – the EFI™ Pro 30h Wide Format LED Printer. This innovative printer offers many benefits that can help take your printing capabilities to the next level. If you want to streamline your print production process and boost your profitability, consider the EFI™ Pro 30h Wide Format LED Printer.

This 3.2-meter hybrid flatbed/roll-fed LED production printer brings new meaning to wide. The entry-level 30h prints on a wide variety of substrates for a wide range of applications. The EFI™ Pro 30h broadens your capabilities, versatility, and productivity. The 30h gives you the tools for a competitive advantage. Hear from LexJet customer, Eric Lazar, partner at SpeedPro Chicago Loop and winner of the 2023 Franchisee of the Year selected by the International Franchise Association. Watch this video and discover how LexJet and the EFI™ 30h gave him a winning solution.

If you have been waiting to add board or roll-to-roll print jobs to your wide format capabilities, the 30h gives you that opportunity. Four colors plus white standard opens doors for high-value prints. You also get EFI™ UltraDrop™ Technology 7pL grayscale printing. High resolution is achieved with up to 1,200 dpi.

Can it get any better? The EFI™ Pro 30h also delivers a magnetic linear drive for better drop placement and greater color gamut. Plus, this production printer offers you exceptional print quality for the following applications:

  • Day/Night backlit graphics
  • Interior décor
  • Retail signage
  • Outdoor signage
  • Wall coverings
  • Window graphics

Wide versatility opens up new opportunities

The powerful combination of EFI’s hybrid and LED curing technology helps you meet the growing demands for higher quality with faster turnaround times.  Keep jobs moving with productivity up to 2,477 ft.2 (230 m2) per hour. Additionally, the Continuous Board feature allows you to maximize the printer’s full production speeds with large boards or multiple small boards. Change over from rigid to flexible printing is fast and easy. The Pro 30h features dual roll printing for even more throughput. Now’s your chance to open doors to more applications and unique, creative opportunities.

Banner Finishing Solutions for Professional Results
Posted on by Liliana Wright Posted in Marketing & Sales, Technology & Products
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Banner Finishing Solutions for Professional Results

One of the most popular and successful types of signage is banners, offering versatility and maximum exposure. The array of finishing solutions available makes banners a great signage option, from grommets to pole pockets, each with its own advantages for diverse signage needs. But which option is ideal depends on location, environment, and mobility.

Grommets

Metal grommets are very popular and are typically added as anchor points to the four corners of a banner. With larger banners, more grommets can be added every few feet along the edges of the banner. Grommets provide flexibility as you can secure them with various hanging methods, like string, hooks, zip-ties, or anything else that’s handy the banner can hold on to securely.

A banner with grommets can be strong enough to hang directly on a wall, from a fence, or a balcony. Pulling the banner so it’s taut will prevent sagging, ensuring your graphic is smooth with a finished look that gets noticed.

You can easily add grommets with the LexJet Grommet Machine, made of durable cast iron that was built to last. The self-piercing feature cuts the hole and sets the grommets simultaneously and includes a #2 die.

Pole Pockets

Pole pockets are created by folding over a small portion of the top and/or bottom of a banner and sewing that section using industrial strength thread, creating pockets for poles to be inserted into the banner material to be displayed. Pole banners are a rigid alternative that prevents graphics distortion and sagging by allowing the banner’s weight to be distributed evenly.

This finishing option makes the mobility of banners a possibility by allowing them to be carried during processions, parades, or any other event where mobility is needed. It’s an ideal solution for storefront banners that protrude from a wall, like flags, that can be seen by passersby. They are commonly used on streets, lamp posts, and around various types of campuses. Aside from rigid poles, rope or dowels can also be used to hold the banner in place.

Banner Tape

If sewing or stitching is not an option you find too appealing, consider a nifty alternative- banner tape. One popular and effective solution is hemming 3” to 4” edges with LexJet TigerTape Banner Tape, specifically designed for heavier banner substrates.

The tape is a double-sided, super-aggressive tape used for hemming banners that is stronger and more cost-effective than sewing. It’s the preferred process for banners created using inkjet technology. TigerTape Banner Tape consists of clear polyester film coated on both sides with a specially-formulated permanent acrylic pressure-sensitive adhesive. The tape utilizes a densified Kraft paper release liner. This tape is designed for bonding applications requiring resistance to plasticizers, solvents, and high temperatures.

Power Tabs

Made of high-strength composite film, LexJet Promo-Point PowerTabs® are stronger than grommets and are a great option for extra durability. This new and unique design allows sign shops to make strong yet inexpensive banner blanks instantly in their own shop. They are less conspicuous than grommets with their thin profile and blend into the banner substrate for a more pleasing visual effect. They are available in regular size for outdoor banners, mini size for indoor or light duty outdoor use, in white, and now in crystal clear for full-color digital banners.

Banner Material

Create durable and colorful double-sided banners with the HP 15-oz Prime Double-sided Blockout Banner, perfect for long-lasting indoor displays to demanding outdoor display conditions. This heavy-duty matte banner produces water- and tear-resistant prints, with double-sided construction allowing the banner to lay flat and resist curl in various environments.

The polyester scrim reinforcement provides excellent rip-stop qualities and extra strength when grommeting. It provides excellent durability and fine image resolution for banners that will be viewed up close. And thanks to the 100% opaque blockout layer, you can print graphics on both sides without show-through, maximizing your message. This solution is excellent for indoor and outdoor signs and graphics, banner stands, POP displays, and hanging banners.

The HP 15-oz Prime Double-sided Blackout Banner is compatible with solvent, latex, and UV curable printers.

Whatever banner finishing solution fits you best, we have the products you need to achieve professional results. To learn more, please contact a LexJet Customer Specialist at 800-453-9538 or visit lexjet.com.