About a year ago, Adam Koppelman bought the SpeedPro Imaging in Totowa, N.J., from its original owner. “We’re growing, which is terrific. I’ve brought on a few large corporate clients,” Koppelman says of his clientele.
One corporate client that he and his team are working with is the Dave & Busters at Willowbrook Mall in Wayne, N.J. “The staircase is about 23 feet wide and 36-steps high, with a landing. The graphic isn’t going on the tread, only the risers,” Koppelman says. “I knew it wouldn’t be stepped on.”
Needing to protect the graphics from the occasional kick, Koppelman chose to use HP Matte Polymeric Overlaminate. “We’ve used it for other projects like wall murals,” he says. “With Dave and Busters, there’s corporate branding and color is important, I need it to be right and we didn’t have any issues. It looks dynamite and they are pleased with the results.”
Having used other brands through the years, Koppelman knows there are some issues when using a matte laminate: silvering, bland or faded colors, even installation issues. Laminates can be expensive, so replacing graphics can get costly if they need to be reprinted. “I switched over to the laminate because it is a nicer product than what we were using. Also, it is more efficient from a cost perspective.”
Not only does he feel the HP matte laminate enhances the colors, but his installers are also pleased with the way the product goes down.
“We printed a 6-foot by 10-foot wall mural and the installer asked what kind of laminate we used. He felt that install was easier for him due to the rigidity and thickness of the laminate and vinyl.” With the success of the smaller wall mural in his portfolio, other companies have requisitioned larger pieces for their corporate spaces. “We recently did one that was 8-and-a-half by 26-feet. The customer was very happy with the results.”
Koppelman is not only using the HP matte laminate on his projects, but he is also talking to other SpeedPro owners and they’ve started using it as well. “We’ve been going through the rolls pretty quickly over the last few months.”
What he likes most about the product is the rigidity, his customers like the look of the finished graphics, and his installers like the way it handles. Of course, saving money is also an added benefit.