Andrew Hodge, who – along with his wife Kristy – owns Red Barn Canvas, has been running a successful home-based online business for the last nine years. “We started in Connecticut. We were also in Dallas, Ga., for about five years before we relocated to Lake Hartwell, Ga.,” says Hodge. “Because it’s an online model, we were able to move with the business and have no interruptions, which is great.”
Hodge says Kristy is the creative one and he’s the one that looks at his printer and wonders what other exciting things it can do. “I’m always wondering what I can print, other than canvas on the HP Latex 115,” he says. “I asked my LexJet sales representative to keep me updated on other products and one day, he suggested the HP Satin Wrapping Paper.” Realizing the potential, Hodge tried a roll. “I got a roll in, checked it out, ran some tests to see if we liked it, and to see if we could find a way to use it.”
They added the customized wrapping paper to their repertoire about two years ago, right before the holiday season started. They feared they wouldn’t have enough time to get the new product set up online to have an impact on the 2018 holidays. So, they thought outside of the gift box, so to speak, and designed one-of-a-kind wrapping paper with the Red Barn Canvas logo and used it for packages and gifts for special clients.
However, it was when they designed a few sheets of customized wrapping paper for the daughter of a family friend that they realized what that little extra personalized detail can mean. “They sent us pictures of her opening the gifts, and the level of excitement of her seeing her name all over those boxes, it’s hard to replace,” says Hodge. “We knew then that it could be a fun, unique way for one small thing to have an impact.”