PhotoShelter released a new free guide today called Google Analytics for Photographers. The guide provides information on how to know where your traffic is coming from, identify what contents engages visitors most, determine if social media drives traffic to your site, create specific campaigns to track your marketing efforts and more.

Perhaps most importantly, the guide will show how to read data and reports provided by Google Analytics, and how to use that information to make better decisions about your online content.

In all, according to PhotoShelter, there are 10 ways included in the guide to improve your photo business using Google Analytics and use the data to make decisions about everything from email campaigns to social media marketing.

Photographers Corey Woodruff, Gerry Walden, Mike Cavaroc and Hunter Harrison are also featured, and how each is using Google Analytics to engage their target audiences and help them decide how and where to spend their time.

For more information and to download the guide, click here.