Retail Signage Made Easy: Our Favorite Go-to Products

In the fast-paced world of retail promotion in the form of hanging signs, window graphics, floor stickers and much more, providing easy-to-install material is key. Whether it’s a teenage sales clerk or an experienced graphics installer doing the work, switching out retail signage has to be quick and efficient.

Here are some solutions for retail spaces that you can offer your customers who are looking for great print quality, speedy install and clean removal when it’s time for the message to change:

Allison-Kaufman-Display-350x727
LexJet Extreme AquaVinyl w/ PSA

Re-invigorate Display Cases: When Allison-Kaufman Company participated in a jewelry show, they needed an eye-catching display for the Queen of Black Diamonds pieces. The solution? Wrapping a dull display case with Art Deco-style graphics printed on a pressure-sensitive vinyl like LexJet Extreme AquaVinyl w/ PSA, which instantly upgraded the case and could be removed later. This aqueous-compatible waterproof vinyl is durable enough to be used outdoors or on vehicles for up to 12 months.

LexJet Talks Innovative Textile Printing with Sign & Digital Graphics

Sign & Digital Graphics magazine recently spoke to Jaimie Mask, product specialist at LexJet, about the burgeoning field of printable fabrics. In its January 2017 issue of the magazine, Sign & Digital Graphics highlights this growing industry of textile prints. fabricsGiven the demand for inkjet-printable fabrics, there has been an increasing need for technology that enables any type of digital printer to utilize the fabric.

While this technology is still somewhat new, LexJet offers a self-adhesive printable fabric called LexJet Print-N-Stick Fabric. Versions of this product are compatible with aqueous, latex and solvent printers, and is often used in supermarkets, office buildings and other areas with wall murals. Mask explains the difference between this product and a similar one called Photo Tex.

“The difference between the two is that Photo Tex has more of a wider weave vs. the LexJet Print-N-Stick product having a tighter weave,” she says. “So the tighter weave gives better image quality.”

LexJet Print-N-Stick Fabric wall mural
LexJet Print-N-Stick Fabric wall mural

Mask goes on to explain that there are markets for both products, especially architecturally. This shift to fabrics is in part due to its durability. The advances in technology have improved the scratch and flame resistance, allowing them to be used in a variety of environments.

“This technology allows the ink to adhere with the fabric material, and you don’t have a scratching issue at all. You can fold and do everything you do with dye sub fabric,” says Mask, who considers these advances in technology to be “game changers” for many LexJet clients.

To read more on this exciting new technology, see the article in the January 2017 edition of Sign & Digital Graphics magazine.

A Look Back at Some of 2016’s Best Printed Applications

With the advances in inkjet media, printers and ink, it’s no surprise that our customers continue to create some of the most innovative projects in the industry. Take a look back on 2016 with us to revisit some of the most inspiring customer projects we’ve ever seen:

Jamie Birch FeaturedTaking business décor to the next level: Designer Jamie Birch has brought a new way of displaying graphics to the table — literally. He transfers graphics onto flat surfaces such as tables, counter tops and bar tops, and constructs custom designs with LexJet Print-N-Stick Fabric and LexJet Crystal Low Tack. The details of his process is, of course, a trade secret, however, he gave an overview of the steps. READ MORE.

Solvent Print-N-Stick Works Retail: Now at a Lower Price

One of LexJet’s most versatile products, Solvent Print-N-Stick Fabric, compatible with solvent, eco-solvent and latex printers, is the go-to, easy-install product for a wide variety of applications, including window graphics, wall murals, decals, signage, floor graphics, tabletops, furniture and more.

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LexJet Print-N-Stick used as a cooler wrap -- an easy-install alternative to vinyl.
LexJet Print-N-Stick used as a cooler wrap.

This self-adhesive fabric is a cinch to use, and a great alternative to vinyl, thanks to its high opacity, ease of use, smooth satin finish and excellent image reproduction. Plus, it’s more dimensionally stable than vinyl, so it won’t expand or shrink in the elements the way a cast vinyl might.

This product wins in retail applications, such as the window graphics, pictured above, and cooler wrap, pictured at right, as used by Whole Foods Market in Honolulu, HI.

“Print-N-Stick is amazing,” says Andrea Calhoun, Whole Foods store graphic artist. “It’s easy to install, if you oops, you can pull off and move, and you do not laminate it. Anyplace you may use vinyl but don’t want super permanent, you can use it. It’s also good for seasonal stickers on glass … think: easy to move around clings … if you don’t want to do cut vinyl.”

New Pricing

Beginning in September, LexJet Solvent Print-N-Stick is now as low as $0.74 per square foot. That’s a 12% price reduction!  Call your LexJet representative at 800-453-9538 to learn more about how this versatile product can help you grow your business.

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It’s No Ordinary Table at Jamie Birch FX Designs; It’s a Graphic Creation

Designer Jamie Birch has brought a new way of displaying graphics to the table — literally.  About 25 years ago, Birch, who owns of Jamie Birch FX Designs in New Mexico, discovered how to transfer graphics onto flat surfaces such as tables, counter tops and bar tops. It all started when his friend who owned a large sports bar in Colorado wanted to have tables with team logos on them. Birch owned a sign company and was helping his uncle build prototype designs at the time, so he used his past experience as a designer to come up with a way to fit his friend’s needs.

Quarter table“I have always been inspired by making things a little different to be better. I saw a poster in a store of a 3D football helmet and thought, glue that on a table!” Birch says.

He initially brought his ideas to life using a product called Ultra Photo Satin 7 Mil. “My first LexJet representative was Sukesh Pathak, and he was amazing at finding products to use,” he says. “I used a lot of Ultra Photo Satin 7mil, which is no longer made, so we started using different materials.”

In the News: Décor Products in Action

interiors_wallheroIf you’re like us, you appreciate a great product application more than the next guy, which is why we’re thrilled to see some of our customers’ project featured in the latest issue of Big Picture magazine.

First, Arizona-based Wall Heroes chose LexJet Print-N-Stick Fabric for a rustic wall mural for its customer. According to the Big Picture article, ease-of-use made Print-N-Stick the go-to solution for this creative project. Read more here.

HP wall paperThe magazine also featured HP PVC-free Durable Smooth Wall Paper, available at LexJet. This product is the wall paper of choice thanks to its Type II certification with HP Latex inks and multiple environmentally friendly ratings, that make it safe to use in sensitive environments like schools and hospitals, as it was featured in the article. Read more and see the vibrant wall paper print here.

If you’re interested in breaking into the decor market, check out these other blogs: