On the market for only three months, HP PVC-free Durable Smooth Wall Paper is filling an important gap in the market: The need for a non-vinyl wall paper that’s Type II (ASTM F793) compliant and doesn’t require a laminate top coat. Those two features are key in helping print shops save both time and money while offering a wall paper material for environmentally conscious customers.

“We do liquid laminating in-house, and we’ll provide that as additional protection if requested,” says Pat Walker of 4Walls, who specializes in residential and commercial wallcovering design projects. “But we’ve been surprised that among the non-PVC materials, this is the first one we’ve tested that’s surprisingly durable without a liquid laminate.”

HP PVC-free Durable Smooth Wall Paper is formulated to be paired with latex inks, which work together to create a scrub- and scratch-resistant surface that stands up to high-traffic areas, like hotels and restaurants. The addition of multiple environmental certifications, including the Type II as well as  FSC®, REACH and UL GREENGUARD GOLD, make this odorless, mold- and mildew-resistant wall paper the go-to choice for sensitive environments like hospitals and schools.

“In our corner of the world, our main interest with this product is business-to-business,” Walker says. “To have a nice, heavy-weight material that meets Type II specs, in some cases, that’s a significant value.”