Easy Ways to Start Marketing Your Décor Services Today

Whether you’ve got full décor printing capabilities, or you’re just dipping your toe into this new market, everyone will eventually need to start marketing their services to build business. We sat down with LexJet’s market development pro Rachel Gamberg to learn how to get a décor-focused marketing plan off the ground.

“Based on your equipment and current capabilities, you can identify markets that you can created product lines for and start to segment these groups,” she says. “And if you have plans to invest in new equipment, started thinking about more applications you can offer in the future.”

HP PVC-free Durable Smooth Wall Paper: Save Time and Money

On the market for only three months, HP PVC-free Durable Smooth Wall Paper is filling an important gap in the market: The need for a non-vinyl wall paper that’s Type II (ASTM F793) compliant and doesn’t require a laminate top coat. Those two features are key in helping print shops save both time and money while offering a wall paper material for environmentally conscious customers.