Equipped to Win Big: HP Announces Next Generation of Latex Printers

HP recently announced its new 64-in latex printers: Latex 700, Latex 700 W, Latex 800, and Latex 800 W. The new “W” series printers offer white ink, giving print service providers an increased range of applications by printing on clear vinyl or you can add a background layer to CYMK images, for instance, backlit signage, to make them more vivid. White ink also increases contrast improving visibility.

With the availability of white ink, you can extend your portfolio into the highest value applications with the whitest white* and beat your deadlines with smart, efficient printing.

Looking to improve its sustainability, HP has included recycled material in the printer and have transitioned to recyclable cardboard ink cartridges rather than the standard plastic. These new printers also increase productivity over the previous Latex models and offer excellent 4 pt. text resolution for printing barcodes, stickers, and other small graphics produced at high volume.

HP Latex 700 and 700 W Highlights:

  • Increased ink capacity over Latex 560 – 1 liter vs. 775 mL
  • White ink available on W model
  • CMYK, LC, LM, Optimizer, and Overcoat
  • RIP included – One year of Onyx GO+ Included ($1,200 value)

HP Latex 800 and 800 W Highlights:

  • Higher ink capacity for longer uninterrupted runs – 3 liters
  • White ink available on W model
  • CMYK, LC, LM, Optimizer, and Overcoat
  • 15% faster than 700 series
  • RIP included – One year of Onyx GO+ Included ($1,200 value)

Sharpen your sustainability edge — and differentiate your business — with HP Latex Technology.

For more information on these exciting new printers, visit our HP Latex 700/800 resource page or contact a LexJet printer specialist today at 800- 453-9538.

 

*Whitest white based on ISO/DIS 23498 compared to competitive alternatives using solvent and UV technologies under $50,000 USD as of May 2020. Test performed on black opaque self-adhesive vinyl (L*:4.16 – a:0,48-b:2,34) with 160% UF print mode using HP 832 1-liter White Latex Ink Cartridge. Visual opacity = 91%

Timothy Mitchell is Hosting the February HP Latex Print & Cut Academy

Don’t miss another opportunity to learn about the exciting opportunities with HP Latex technology, as Timothy Mitchell presents the HP Latex Print & Cut academy. If you are looking to expand into latex for the first time or you’ve been a long-time user with older generations, join us Tuesday, Feb. 9, at 11 a.m. ET.

Timothy will show discuss some of the new latex printers to hit the market and he will also show you how to can deliver high-quality applications same-day, in widths up to 64 inches, all while keeping costs low. HP production printers and water-based HP Latex Inks ensure rich blacks and glossy results—and all prints emerge dry, odor-free, and ready to use.

See why print service providers rave about HP Latex technology and how you can save up to 50% of your time by doubling the speed*. Provide your clients with quick turnarounds, while also offering a broad range of applications such as stickers, customized clothing, or window graphics.

From floor graphics and vehicle graphics to social barriers and outdoor displays, HP Latex solutions provide an extensive range of applications to diversify your portfolio and push your productivity to a whole new level.

When you attend, you will save $1,800 on an HP Latex 315 Print & Cut Bundle, $2,800 on an HP Latex 335 Print & Cut Bundle; or save $4,000 on an HP Latex 570.

Sign up online or call one of our printer specialists at 800-453-9538 for additional information.

*Based on HP internal testing February 2017 comparing the HP Latex 300 Printer series Print and Cut solution with a solvent-technology based integrated print and cut solution at a comparable cost.

What They’re Saying: “The HP Films are Good Quality and They Look Great”

Over 30 years ago, Tony Evans saw his childhood dream come true when he opened Evans Graphics in Monessen, Pa. “I lettered my first fire truck in 1985, and I started my business four years later,” he says. “Ever since I was a little boy, it was my dream to work with fire trucks, and I would say that now, around 80% of my work is on emergency vehicles.”

Throughout the years, Evans has changed the way he creates the graphics for his clients. He’s always wanted a printer, but he wasn’t spending enough outsourcing his printing to make it worth it. When he realized he was paying as much as $1,000 a month to have another shop print his graphics, he purchased an HP Latex 115.

“I wanted to give my customers prints that mimicked gold-leaf lettering, but I couldn’t do it without a printer,” he says. “Having a printer in-house saves my customers money, saves me from outsourcing, and it allows me to be more creative with what I can do.”

Once he got the printer installed, Evans knew he would need some material for commercial jobs and non-reflective products. Although he’d never purchased from LexJet before, he reached out to sales specialist Trey Kelly who was happy to talk to him about the HP Adhesive Vinyl line.

“I print with a lot of reflective material for the emergency vehicles and I use the HP Clear Gloss Cast Overlaminate,” he says. “The cast laminate is unbelievably awesome! It has a nice high gloss, with no silvering, and it cuts beautifully. It enhances the characteristics of the reflective vinyl and makes it a little easier to handle.”

Reflective Vinyl with HP Gloss Polymeric Overlaminate

Sometimes, certain jobs will call for a little thicker laminate and that’s when Evans chooses HP Gloss Polymeric Overlaminate. “Some trucks have roll-up doors and I have to trim between every slat and for those jobs, because the Polymeric is a little thicker, it makes it easier to use,” he says. “These are flat surfaces, so it works great.”

When he’s not working with reflective vinyl, Evans uses HP Prime Gloss CP and HP Prime Gloss Air GP for various projects like signs and stickers. “I used the Prime Gloss GP last year on a cargo van and I see that van around town all the time and it still looks great,” he says. “The CP, which doesn’t have the air channels, I use for labels. Since they get cut and handled by multiple people, I don’t want the air channels to possibly cause the label or sticker to separate from the backing.”

However, it was his recent experience with the HP Optimal Gloss Air GRP that really got him fired up. Combining the conformable Optimal with the cast laminate, Evans set out to install a ‘supergraphic’ on the side of a minivan for a local pest control company. “I wasn’t sure if the Optimal would conform well because it’s not a cast film. Wow! It was great,” he says.

Panel vans have recessed areas where rear windows would be in passenger vans, and Evans thought those recesses may require the use of the heat gun to soften the vinyl during installation. As it turns out, he didn’t need to warm it up. “Everything went on without a heat gun,” he says. “The entire application, including the gas filler door. I mean, the van looks like it came that way.”

HP Optimal Gloss Air GRP with HP Clear Gloss Cast Overlaminate

It’s not just the ease of installation that Evans loves about the vinyl. Because he’s working with the HP printer and inks, HP adhesive vinyl, and the HP laminates, he’s using quality products and getting quality results. “It prints beautifully, it cuts and weeds easily,” he says. “The HP films are good quality, they take the ink well, and they look great.”

Adding the printer last year has not only allowed him to expand his customer service and his creativity, but it also has kept him busy, especially as things started to slow down earlier this year. “With the work that I do, primarily emergency vehicles, I’m staying busy through COVID. Having the printer made me essential. I’m busier and more profitable than I’ve ever been,” he says.

If you are interested in learning more about the HP latex printers or HP Adhesive Vinyl, contact a sales specialist at 800-453-9538 or visit LexJet.com.

Discover More About HP Latex Printing

From vehicle graphics to stunning outdoor displays, textiles, and more, HP Latex solutions provide an extensive range of applications to diversify your skillset and push your productivity to a whole new level. Whether you are just starting to explore the possibilities of latex technology or have a legacy latex printer, join us Tuesday, July 21, at 11 a.m. ET, as we welcome HP Latex Applications Architect Timothy Mitchell for a live broadcast of the HP Latex Academy.

Timothy will show you how you can deliver more high-quality applications same-day, in widths up to 64 inches, all while keeping costs low. HP production printers and water-based HP Latex Inks ensure rich blacks and glossy results—and all prints emerge dry, odor-free, and ready to use.

You’ll also learn how to bring your business to new horizons and reach indoor spaces solvent can’t with the HP Latex Print and Cut Solutions. With an integrated workflow, you can save up to 50% of your time by doubling the speed* in which you serve your clients while also offering a wider range of applications such as stickers, customized clothing, or window graphics.

Attend and you will save $1,800 on an HP Latex 315 Print & Cut Bundle, $2,800 on an HP Latex 335 Print & Cut Bundle; or save $4,000 on an HP Latex 560 or HP Latex 570.

HP Latex Printer Options
Click the image for a quick comparison.

Sign up online or call one of our printer specialists at 800-453-9538 for additional information.

*Based on HP internal testing February 2017 comparing the HP Latex 300 Printer series Print and Cut solution with a solvent-technology based integrated print and cut solution at a comparable cost.

Let’s Go: HP Latex Print and Cut Academy with Timothy Mitchell

Join Timothy Mitchell, HP solutions architect and latex specialist, for an in-depth discussion on the benefits of the HP Latex Print and Cut Solution. Learn about latex applications and how to get the most out of your printer, cutter, and FlexiPRINT RIP.

Don’t miss this live session on Wed., May 20 at 2 p.m. ET.

Whether creating decals or using the variable data function, discover new ways the Latex 335, Latex 315, or Latex 115 print and cut solutions can increase profitability.

Register today, space is limited. All attendees will receive an LOI for up to $3,000 savings on the purchase of an HP Latex printer or Print and Cut Solution.

Let’s Go Trade Show! A Virtual Tour with LexJet

On Friday, April 17, we’re bringing the latest news, tips, demos and product launches right to you with our LexJet Virtual Let’s Go Trade Show! We’ll have valuable insight for dealing with the impacts of COVID-19, as well as lots of insider tips and sneak peeks on the products and services you’ll need to prepare for when everyone returns to work.

During this event, from 11 a.m. to 3:45 p.m. ET, we’ll be covering the following topics:

  • Live demo showing how HP Adhesive Vinyl can be used for almost any application
  • Best social media marketing practices now and post-COVID-19
  • Discover the hot new window textile, Squid
  • Dye-sub applications with the Epson F Series
  • A live demo of HP Latex Print & Cut

Sign up today and we’ll provide you with the links of each of the live sessions. Choose the ones you’d like to attend, and drop on by. We look forward to seeing you (virtually) April 17!

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