Latex-printable Fabric to the Rescue as Fundraiser Photo Backdrop

Every year, hundreds of guests attend one of the largest and most glamorous events in Sarasota, Fla., the Wine, Women & Shoes luncheon and fashion show. Earlier this year, organizers reached out to us for assistance with its photography area backdrop.

They needed a lightweight fabric that could hang elegantly without wrinkles or creases across a 19-foot area. Another challenge: It needed to be printed with deep black inks that really offset three logos at the top.

While it was the type of project that could have been handled with dye-sublimation technology, the new EnduraFab™ Stretch fabric, available exclusively at LexJet, is a latex-compatible option that saved money and production time for this fundraising event. We turned to the print professionals at Britten Studios in Traverse City, Mich.,  experts in fabric and decor printing, to get the job done.

“We simply could not have pulled off such a large, dramatic set without your assistance. It was easy to install and looking incredible on set,” says Minta Getzen, event coordinator and professional fundraising consultant for Forty Carrots Family Center, the beneficiary for the Wine, Women & Shoes event, which has raised $2.9 million since it began 12 years ago.

“The fabric was a brilliant alternative to vinyl, having a set built, or using foam board,” Getzen says. “It did not wrinkle and was very lightweight to hang. We installed it on pipe and drape rods and had a black drape behind it to block the light from shining through. It was fast and easy!”

Throughout the event, hundreds of photos were taken against the backdrop, which was complemented by a whimsical gold-and-black theme sponsored by Veuve Clicquot.

LexJet Named a Digital Output Readers’ Choice Top 50

Once again, LexJet products have been named to Digital Output magazine’s 23rd Annual Top 50 Readers’ Choice Awards, as featured in the November issue. These awards recognize products that attract high reader interest throughout the year.

“We continue to work with some of the most influential vendors in the space, and our readers respond by inquiring about their products year after year,” says Tom Tetreault, editor-in-chief/publisher, Digital Output.

Three LexJet products made the list, including:

“This recognition from Digital Output readers confirms that we’re bringing innovative products to market that our customers want and need,” says Dean Lambert, LexJet Vice President. “We’re extremely grateful that these readers continue to count on LexJet to produce excellent work for their customers.”

Other Top 50 products, available at LexJet, include:

Now Available: EnduraFab™ Textiles, Exclusively at LexJet

You’ve asked for a latex-compatible, reliable and durable fabric. Now you’ve got it. LexJet has partnered with Green Textile to introduce EnduraFab™ Textiles, 100% polyester warp knit fabrics that have been finished with a proprietary chemistry specifically designed to adhere third-generation latex inks to the fabric.

“Over the past few years, we’ve witnessed the growing trend and subsequent demand for inkjet printable fabrics, specifically those that are compatible with latex inks,” says Jaimie Mask, product specialist. “With EnduraFab™, we’re answering that call with an excellent line of textiles from our partners at Green Textile. These six new products are changing the game for wide format printing.”