Every year, hundreds of guests attend one of the largest and most glamorous events in Sarasota, Fla., the Wine, Women & Shoes luncheon and fashion show. Earlier this year, organizers reached out to us for assistance with its photography area backdrop.

They needed a lightweight fabric that could hang elegantly without wrinkles or creases across a 19-foot area. Another challenge: It needed to be printed with deep black inks that really offset three logos at the top.

While it was the type of project that could have been handled with dye-sublimation technology, the new EnduraFab™ Stretch fabric, available exclusively at LexJet, is a latex-compatible option that saved money and production time for this fundraising event. We turned to the print professionals at Britten Studios in Traverse City, Mich.,  experts in fabric and decor printing, to get the job done.

“We simply could not have pulled off such a large, dramatic set without your assistance. It was easy to install and looking incredible on set,” says Minta Getzen, event coordinator and professional fundraising consultant for Forty Carrots Family Center, the beneficiary for the Wine, Women & Shoes event, which has raised $2.9 million since it began 12 years ago.

“The fabric was a brilliant alternative to vinyl, having a set built, or using foam board,” Getzen says. “It did not wrinkle and was very lightweight to hang. We installed it on pipe and drape rods and had a black drape behind it to block the light from shining through. It was fast and easy!”

Throughout the event, hundreds of photos were taken against the backdrop, which was complemented by a whimsical gold-and-black theme sponsored by Veuve Clicquot.