Making Printed Signs Interactive with QR Codes

Printing QR codes for signsYou can add interactive value to a sign by using QR codes. As a quick refresher, QR codes are matrix barcodes (in other words, they’re like grocery barcodes that look like Rorschach ink tests) that can read the information contained in the code – typically a link to a Web page – and send it to a consumer’s smart phone.

Todd Dofflemyer of Muddy Feet Graphics reports that more customers are using this interactive element, or some other attempt at interactivity, in their printed signage. As an example, a property management client of Dofflemyer’s has a text-to message included on the sign so the potential buyer can find out what units are available in that property.

QR codes for interactive signs
Instead of using a QR code so that smart phone users can find out what units are available at that particular property, this sign includes a "text-to" instruction to find that information.

“They weren’t quite ready to implement QR codes, but it would have been the perfect application. The QR code could be at Property A6 and the website can be updated to whatever the current availability is in A6. It’s an up-to-the minute accurate version of what’s available at that site,” says Dofflemyer.

The most common application of a QR code is to send someone to a website, preferably a custom landing page unique to that QR code. “From there the message is customized, and you can include multiple QR codes to get even more specific. For instance, you could have a QR code for a summer camp check-in sign with one QR code for boys to check in with and another for girls, or however they’re dividing their camp sessions,” says Dofflemyer.

The possibilities are almost endless for the information that can be shared through a QR code and then customized to fit a particular promotion or sales program. Dofflemyer adds that QR codes don’t require super-precise printing.

“They’re very forgiving and can be printed at virtually any size,” says Dofflemyer. “One of our customers wants us to print one for the side of a tractor trailer. It works because it’s relative to the viewer; when you’re 20 feet away and it’s eight feet tall it will be the right size in the smart phone. Scale and distance work together for QR codes.”

The idea to print QR codes adds value and margin to the sign without raising the cost of printing. “It makes a real good marketing pitch, because everyone basically has a digital sign in their pocket; all you have to do is tie into it. So instead of spending tens of thousands of dollars on an electronic digital sign system, they can have an interactive sign for $500,” adds Dofflemyer.

Printing the History of Golf from Scotland to the U.S.

Printing historical golf photography

Photography and the modern game of golf developed around the same time. Coincidence? Probably, but it was a fortuitous coincidence since we’ve been left with at least some photographic history of those early years.

Preserving and printing historical golf photography
From the Masterworks Golf Collection: Old Tom Morris and S. Muir Ferguson, St. Andrews, 1891.

It’s likely that the largest and highest-quality collection of early golf photography is in the hands of Howard Schickler of Sarasota, Fla., who has been slowly building the collection for the past ten years.

An avid golfer since he was a teenager in New York City and later a collector and exhibitor of historical fine art photography, the two avocations will culminate in the launch of a website dedicated to golf’s history and the sale of museum-quality prints. The website’s launch is set to coincide with the British Open in late July.

Currently, you can see part of the collection at www.masterworksofgolf.com. We’ll update you here at the LexJet Blog when the new site, which will have a slightly different URL, is up and running.

“I started buying historical golf photography with a museum curator’s eye of building a collection that was museum quality and meaningful. What I decided to do from the beginning was only collect photos related to the major champions of golf. I also added golf courses of extraordinary quality by great photographers,” says Schickler. “I’m always in pursuit of the very earliest pieces which date mostly from the 1850s, but they’re extremely difficult to find. I’m able to count on one hand how many photos I have from the 1850s.”

Prints of historical golf photographySchickler was recently invited to exhibit some of his collection at a festival at St. Andrews in Scotland, the birthplace of modern golf. He chose 13 images to print for the festival, which were exhibited in two different venues. Schickler brought 26 prints (13 for each venue) to the festival. The images were printed by Schickler and his son, who’s studying digital photography at the Ringling College of Art and Design, at 13″ x 19″ on LexJet Sunset Hot Press Rag on Schickler’s Canon iPF8300.

“We originally tried five different papers, all of which we had experience with before. We weren’t sure if we wanted to go with fine art paper, fiber paper or a matte or gloss finish, so we would take one image and print it on the five different papers,” explains Schickler. “We found we were getting the best results from Sunset Hot Press Rag and Sunset Fibre Matte. We chose Hot Press Rag as our main paper because it really brings out the details of the images and provides the same feel as if they were printed in the 19th Century.”

The goal of each print is to stay as true to the original image as possible. Very little is done to the images, other than cleaning up a blemish here and there.

Prints of historical golf photos
From the Masterworks Golf collection: Walter Hagen and Gene Sarazen at the US Open in 1922.

“For us, the important thing was to bring out the exact tones of the originals, which have some sort of sepia tone to various degrees,” says Schickler. “The new printers are great because they make it a lot easier to be faithful to the original tone of the image.”

Schickler left goodwill behind him after the event at St. Andrews, donating the prints to the festival organizers, all the while building relationships with venerable St. Andrews institutions, such as St. Andrews University, which houses more than 700,000 photographs in its library, many of which are from the early development of photography and modern golf.

The collection has been the proverbial (but literal) labor of love, and the website being developed right now will reflect that. In addition to an eCommerce component, which will feature a portfolio of about 60 historical images from a collection of over 1,000,  there will be blogs that focus on blending historical and contemporary golf (golf fashion then and now, golf courses then and now, and so forth), and a documentary video section.

“We plan to produce 18-24 video vignettes. Each one will tell the story of great golfer from the 1850s to the 1930s. Collectively, the videos will become an important documentary film on the history of golf, which has never been done before. And, we’ll go beyond Scottish golf to ladies golf in the UK and U.S., and American golf, which post-dates Scottish and UK golf by about 40 years,” explains Schickler. “We’re also planning to create an iPhone app that reproduces a historical golf timeline with content links to images and videos from our collection. I want the site to be an aggregation of interesting, high-quality, intellectually stimulating information about golf and its history.”

Check out the New Media and Adhesive Application Tools at LexJet’s Website

Find the right inkjet product for the application with this web filterA couple of months ago the developers behind LexJet’s Laminates & Coatings and Backers filters at lexjet.com that allow you to find the best product for the application in just a handy click or two have developed new filters for LexJet Media and Mounting Adhesives.

Currently, only LexJet Media and Mounting Adhesives are filterable, but the development and product management teams are working on filters for OEM media as well.

So, for instance, if you go to the filter at the left side of the LexJet Inkjet Printable Media page, go below the Ink Type filter and check Aqueous, wait for it to load, and then check Backlit where you’ll get three results: LexJet 7 Mil Absolute Backlit, 7 Mil AquaLight Backlit and Water-Resistant Satin Cloth.

You could also check the Media Type if you’re looking for a specific material that’s also used for backlit applications, like Fabric. However, the beautiful thing about the filter is that once the results are filtered it leaves only the Media Types available based on the other criteria – Aqueous and Backlit in the example above.

For adhesive applications, go to the LexJet Mounting Adhesives page and filter by Applications and Permanence (Removable or Permanent). For example, if you check Tradeshow and Permanent you’ll get five results from which to choose.

Of course if you need help with anything, even after you’ve narrowed it down, a LexJet customer specialist is available to help right away between the hours of 8 a.m. and 8 p.m. ET (800-453-9538), and you can use the Live Chat feature at the website as well.

Match Laminates and Backers to the Application at LexJet’s Website

Applications for laminates and backersLexJet’s handy Laminate Guide is now automated through LexJet’s website at www.lexjet.com. LexJet’s product managers and Web developers have teamed up to enhance the filters you’ll find on the left side of the page as you search for the best combinations to use for various applications.

When you go to the homepage, go to Laminates & Coatings or Backers and then filter by application. If you filter by Carpet, for instance, you’ll find the right carpet graphic laminates. In this case, it’s either LexJet Performance Textured Polypropylene Laminate (5 Mil) or Elite Polycarbonate Laminate (5 Mil).

In the Backers section, if you filter by Trade Show you’ll find four different potential backers, which should be paired with the print media and laminate based on mil thickness and base material type (ideally, backers that are the same or similar in thickness and material type will be used).

We’ll roll out more product-type filters, such as one for Inkjet Printable Media, in 2012 to help make your LexJet website experience as easy and fruitful as possible. Also, look for the Laminate Guide in the annual edition of LexJet’s Product Reference Guide, due to mail in the next month.

If you have any questions, or need help finding anything, contact a LexJet account specialist at 800-453-9538.

Hahnemϋhle FineArt Relaunches My Art Registry Website

Here’s some good news for LexJet customers who use Hahnemϋhle digital fine art papers to print limited editions of their art or photographs. At the Photokina 2010 show in Cologne, Hahnemϋhle FineArt relaunched a website that gives photographers and artists the opportunity to document that their work is genuine.

The website, www.myartregistry.com, is a cost-free service for photographers and artists who use Hahnemϋhle-branded Certificates of Authenticity and Hahnemϋhle-logo holograms with their limited-edition prints.