LexJet brandUP: Larger-than-Life Journals for Williams Parker | LexJet Blog

LexJet brandUP: Larger-than-Life Journals for Williams Parker

williams parker posters2Considering that it is one of the longest-established law firms in Sarasota, it’s not surprising that Williams Parker, founded in 1925, would also be a leader in thought leadership across a variety of industries, as they relate to the legal profession.

The firm recently launched Requisite, an elegant and topical journal geared toward business owners, C-suite executives, successful entrepreneurs and more, written in straight-forward, accessible language. The journal focuses on the legal and practical aspects of topics such as charitable giving, real estate, philanthropy and tax audits, to name a few. The covers of the perfect-bound journals have a classic look with icon black-and-white photography and refined typography.

To showcase the first three editions of the journal, the LexJet brandUP crew worked with Williams Parker to blow the cover image up to poster size, which was then printed on LexJet 8 Mil Satin Polypropylene with PSA and adhered to gatorboard.

williams parker magazine“We plan to display the covers prominently in our office for all visitors and employees to see,” says Brad Robbins, COO of Williams Parker. “We hope to add to the collection as new editions of Requisite are published.”

The firm has published five editions of Requisite, the latest edition focusing on international issues such as tax issues, compliance and more. A few editions of the journal have discussed gift giving and philanthropic endeavors for businesses, a topic near and dear to the firm.

“In addition to helping form and launch many of the area’s iconic civic institutions, we have counseled many of the visionaries behind the area’s growth from the first portion of the 20th century,” Robbins says. “Today, our attorneys serve on the boards of dozens of civic organizations throughout Sarasota and Manatee counties. We also serve as general counsel to many entities. We contribute our time and intellectual capital to making the community a great place to live.”

Learn more about Requisite and Williams Parker at williamsparker.com.

Shellie has more than 20 years of experience in the print publication industry as a content strategist, editor and writer. She has partnered with printing, photography and graphics professionals on a wide variety of publications and printing projects. At LexJet, she writes about customer experiences, industry trends, new products and the latest inkjet printing innovations.

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